---
title: "Buffalo Bills Decor — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-decor"
last_updated: "2026-08-11T09:36:40.270Z"
locale: en
meta:
  description: "Niche score 57/100 · $29K/yr market · 69K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $29K/yr market · 69K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Buffalo Bills Decor — $29K/yr Amazon US Niche (2026) - Flapen"
---

# **buffalo bills decor**

**Worth a look**

Shows a sweet-spot price point ($24.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 69Conversion 21Competition 89Returns 82Price range 89Avg price 95Brand share 74Review moat 54Quality gap 21

**Avg price**

**Incredible****$24.82**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$10.14–$70.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+50.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,351.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$29K**

$29K/yr · 69K searches

According to Flapen's Amazon United States niche tracking, buffalo bills decor is a $29K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **buffalo bills decor market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$37K–$50K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#2,212**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**92%**</dd>

<dt>**Sponsored**</dt><dd>**83%**</dd>

<dt>**Out of stock**</dt><dd>**11.7%**</dd>

<dt>**Avg brand age**</dt><dd>**81 months**</dd>

<dt>**Avg seller age**</dt><dd>**199 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**24 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**60%**

Top 20: 96%

**Top-5 click share**

**26%**

Top 20: 62%

**Open market**

**35%**

- Rico Industries23% - YouTheFan12% - BNBIDEN11% - WinCraft9% - FOCO6% - SPASAV4%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 8.2×

[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-decor/trend)

## **Top buffalo bills decor search terms**

- **buffalo bills wall decor**19K/yr+9.9%1.6% conv. - **buffalo bills outdoor decor**13K/yr+289.3%0.5% conv. - **buffalo bills office decor**10K/yr+102.8%0.5% conv. - **buffalo bills sign**12K/yr+53.2%2.0% conv. - **buffalo bills wall art**8K/yr+23.4%1.6% conv. - **buffalo bills room decor**8K/yr-13.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-decor/search-terms)

## **Top buffalo bills decor products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8816%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys](https://m.media-amazon.com/images/I/510rNZmXabL.jpg)**Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$30.99**4.8★184 rev](https://www.amazon.com/dp/B0G1BC67LG) [2![Rico Industries NFL Football Buffalo Bills Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor](https://m.media-amazon.com/images/I/41VMvlNOyfL.jpg)**Rico Industries NFL Football Buffalo Bills Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor**Rico Industries**$10.14**4.8★801 rev](https://www.amazon.com/dp/B09TVN9KTJ) [3![(60X100CM/5PCS) Framed Canvas Print Original Poster - Buffalo Highmark Stadium With Bills Neon Sign - American football Wall Art for Home and Office Decor](https://m.media-amazon.com/images/I/411dbKtFsYL.jpg)**(60X100CM/5PCS) Framed Canvas Print Original Poster - Buffalo Highmark Stadium With Bills Neon Sign - American football Wall Art for Home and Office Decor**generic**$70.94**4.7★108 rev](https://www.amazon.com/dp/B0D7M3NHFY) [4![Rico Industries NFL Buffalo Bills Home Dcor Metal Street Sign (4 x 15) - Great for Home Office Bedroom & Man Cave - Made](https://m.media-amazon.com/images/I/41+n++9YQhL.jpg)**Rico Industries NFL Buffalo Bills Home Dcor Metal Street Sign (4 x 15) - Great for Home Office Bedroom & Man Cave - Made**Rico Industries**$14.93**4.7★3,174 rev](https://www.amazon.com/dp/B09DBT9HHH) [5![Rico Industries NFL Football Buffalo Bills Primary Shape Cut Pennant - Home and Living Room Dcor - Soft Felt EZ to Hang](https://m.media-amazon.com/images/I/41Z+EhhxsQL.jpg)**Rico Industries NFL Football Buffalo Bills Primary Shape Cut Pennant - Home and Living Room Dcor - Soft Felt EZ to Hang**Rico Industries**$11.41**4.6★662 rev](https://www.amazon.com/dp/B085Z3536T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Proformance Home NFL Buffalo Bills Logo & Helmet 2 Pack Yard Sign Set](https://m.media-amazon.com/images/I/41yoF422BQL.jpg)**Proformance Home NFL Buffalo Bills Logo & Helmet 2 Pack Yard Sign Set**Proformance Home**$21.38**177 rev1w ago](https://www.amazon.com/dp/B0FNS5RHM2) [![SPASAV (Unframed 11x17 Canvas Print Poster Bills Home Field Buffalo HighmarkStadium Man Cave Decor Wall Art](https://m.media-amazon.com/images/I/51abDxsDaKL.jpg)**SPASAV (Unframed 11x17 Canvas Print Poster Bills Home Field Buffalo HighmarkStadium Man Cave Decor Wall Art**SPASAV**$15.55**4 rev8mo ago](https://www.amazon.com/dp/B0G289X9G1) [![Northwest NFL Buffalo Bills Mafia Wall Hanging 24 x 36 inches](https://m.media-amazon.com/images/I/41T6acBUDNL.jpg)**Northwest NFL Buffalo Bills Mafia Wall Hanging 24 x 36 inches**Northwest**$17.12**2 rev8mo ago](https://www.amazon.com/dp/B0G1V7XLS6) [![Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys](https://m.media-amazon.com/images/I/510rNZmXabL.jpg)**Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$30.99**184 rev8mo ago](https://www.amazon.com/dp/B0G1BC67LG) [![JFLLamp Buffalo Football Neon Signs for Wall Decor Neon Lights for Business Led Signs Suitable for Man Cave Restaurant Office Bar Pub Led Art 5V Power Adapter](https://m.media-amazon.com/images/I/51DbizjnJQL.jpg)**JFLLamp Buffalo Football Neon Signs for Wall Decor Neon Lights for Business Led Signs Suitable for Man Cave Restaurant Office Bar Pub Led Art 5V Power Adapter**JFLLamp**$33.10**2,131 rev9mo ago](https://www.amazon.com/dp/B0FVS52JYN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys](https://m.media-amazon.com/images/I/510rNZmXabL.jpg)**Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$30.99**4.8★**▲ 353%**](https://www.amazon.com/dp/B0G1BC67LG) [![Northwest NFL Buffalo Bills Mafia Wall Hanging 24 x 36 inches](https://m.media-amazon.com/images/I/41T6acBUDNL.jpg)**Northwest NFL Buffalo Bills Mafia Wall Hanging 24 x 36 inches**Northwest**$17.12**5.0★**▲ 332%**](https://www.amazon.com/dp/B0G1V7XLS6) [![12 x 8 Bill Wall Decor Art Poster Buffalo Football Metal Tin Sign Bill Gifts for Boys Men Home Room Decor](https://m.media-amazon.com/images/I/41cf2hK2MTL.jpg)**12 x 8 Bill Wall Decor Art Poster Buffalo Football Metal Tin Sign Bill Gifts for Boys Men Home Room Decor**AARONIE**$11.01**4.6★**▲ 248%**](https://www.amazon.com/dp/B0FS8W5DYM) [![FOCO Buffalo Bills 2008 Team Gnome](https://m.media-amazon.com/images/I/41jFMQvVTPL.jpg)**FOCO Buffalo Bills 2008 Team Gnome**FOCO**$29.88**4.8★**▲ 228%**](https://www.amazon.com/dp/B001ECUO04) [![FOCO Buffalo Bills NFL Barrel Wall Clock Team Color](https://m.media-amazon.com/images/I/51wmcvs-KRL.jpg)**FOCO Buffalo Bills NFL Barrel Wall Clock Team Color**FOCO**$29.00**4.4★**▲ 192%**](https://www.amazon.com/dp/B07L66LW24)

**~~View all trending →~~**

## **What buyers say about buffalo bills decor**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**18%

*“Adjustable brightness”*

**Quality-Overall**15%

*“The quality is solid”*

**Color**12%

*“The colors are bright”*

**Size-Overall**8%

*“Right Size”*

**Gifting Purpose**7%

*“Great gift for my sister”*

**Advertised Vs Actual Product**7%

*“Exactly as described”*

**Design-Overall**6%

*“unique piece of décor thats definitely worth the price”*

**Value For Money**4%

*“good value for the price”*

**Durability**4%

*“Good value and looks to be durable nice size too”*

**Fun/Entertainment Experience**2%

*“this metal route sign is a fun”*

### **What buyers complain about **

**Size-Overall**26%

*“The length is a third shorter than pictured”*

**Quality-Overall**17%

*“Product was incredibly poor quality”*

**Thickness**8%

*“The metal is thin”*

**Durability**7%

*“Did not work more than 1 day”*

**Charging**7%

*“it didn't charge at all”*

**Value For Money**7%

*“A little overpriced”*

**Advertised Vs Actual Product**4%

*“Misleading”*

**Ease Of Cleaning**4%

*“they have no way to empty out the contents”*

**Display-Overall**2%

*“the graphics werent even properly scaled to fit”*

### **Top return reasons **

**Size-Overall**26%

**Charging**12%

**Advertised Vs Actual Product**7%

**Material Quality**6%

**Quality-Overall**5%

**Display-Overall**4%

**Functionality-Overall**4%

**Compatibility-Overall**3%

**Value For Money**3%

**Frame Quality**3%

## **Common questions**

<dl>

<dt>**Is buffalo bills decor profitable to sell on Amazon United States?**</dt><dd>The niche generates $29K/yr across 52 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the buffalo bills decor niche?**</dt><dd>24 brands and 26 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.</dd>

<dt>**What do buyers complain about in buffalo bills decor?**</dt><dd>Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.</dd>

<dt>**When does demand for buffalo bills decor peak?**</dt><dd>Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 8.2× the quietest.</dd>

<dt>**What does it cost to enter the buffalo bills decor niche?**</dt><dd>Listings span $10.14–$70.94; the average listing price is $24.82 (sweet spot $15–$100). The average incumbent carries 1,352 reviews — the moat a new listing must climb.</dd>

</dl>

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