---
title: "Buffalo Bills Blanket — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-blanket"
last_updated: "2026-08-11T07:41:47.755Z"
locale: en
meta:
description: "Niche score 40/100 · $94K/yr market · 175K searches/yr · $34.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $94K/yr market · 175K searches/yr · $34.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Blanket — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills blanket**
**Skip it**
Soft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 15Conversion 19Competition 42Returns 76Price range 95Avg price 95Brand share 19Review moat 32Quality gap 55
**Avg price**
**Incredible****$34.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.94–$89.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,320.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$94K**
$94K/yr · 175K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, buffalo bills blanket is a $94K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$172K–$207K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,745**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**4%**
- FOCO43% - DKEAQZ33% - Northwest8% - Littlearth5% - Generic4% - Striped hgdn4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 20.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-blanket/trend)
## **Top buffalo bills blanket search terms**
- **buffalo bills blanket**109K/yr-21.6%1.6% conv. - **bills blanket**27K/yr-30.9%1.2% conv. - **buffalo bills blankets and throws**16K/yr+6.1%1.3% conv. - **buffalo bills throw blanket**13K/yr-6.8%2.5% conv. - **josh allen blanket**6K/yr-35.2%0.2% conv. - **buffalo bills fleece blanket**5K/yr+33.6%2.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-blanket/search-terms)
## **Top buffalo bills blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DKEAQZ Football Gifts for Men Women Gifts for Team Fans Sports Football Blanket for Fans Blue Football Style Blanket for Sofa Bed Chair 60x50**DKEAQZ**$26.40**4.1★75 rev](https://www.amazon.com/dp/B0DSC1XZK8) [2**FOCO Buffalo Bills NFL Big Logo Cloud Sherpa Blanket**FOCO**$50.21**4.8★895 rev](https://www.amazon.com/dp/B0BTTNY48Z) [3**FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Buffalo Bills**FOCO**$26.94**4.3★466 rev](https://www.amazon.com/dp/B0CJKWL3RC) [4**FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.74**3.6★45 rev](https://www.amazon.com/dp/B0G2N154J4) [5**FOCO Buffalo Bills NFL Supreme Slumber Plush Throw**FOCO**$28.25**4.3★308 rev](https://www.amazon.com/dp/B0BHJDH7SG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allenjoy Buffalo American Football Blue Passion Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable**Allenjoy**$25.18**0 rev7mo ago](https://www.amazon.com/dp/B0G5Y6JR2T) [**FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.74**45 rev8mo ago](https://www.amazon.com/dp/B0G2N154J4) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Blue**Generic**$29.94**359 rev10mo ago](https://www.amazon.com/dp/B0FNWFBF17) [**DCJRH Original American Football Series: Buffalo Throw Blanket (L50 xW40) Bold 3D Effect Use Throw for Outdoor Travel Vacation Nap and Relaxation or Game Day for Fans**DCJRH**$29.86**8 rev1y ago](https://www.amazon.com/dp/B0FHBQ78F6) [**DKEAQZ Football Gifts for Men Women Gifts for Team Fans Sports Football Blanket for Fans Blue Football Style Blanket for Sofa Bed Chair 50x40**DKEAQZ**$23.39**75 rev1y ago](https://www.amazon.com/dp/B0DZ6S4YXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allenjoy Buffalo American Football Blue Passion Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable**Allenjoy**$25.18**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G5Y6JR2T) [**Littlearth NFL Buffalo Bills Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$36.37**4.6★**▲ 840%**](https://www.amazon.com/dp/B003VY9REC) [**FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$31.74**3.6★**▲ 75%**](https://www.amazon.com/dp/B0G2N154J4) [**DCJRH Original American Football Series: Buffalo Throw Blanket (L50 xW40) Bold 3D Effect Use Throw for Outdoor Travel Vacation Nap and Relaxation or Game Day for Fans**DCJRH**$29.86**5.0★**▲ 56%**](https://www.amazon.com/dp/B0FHBQ78F6) [**FOCO Buffalo Bills NFL Team Color Wordmark Weighted Blanket**FOCO**$89.23**4.8★**▲ 53%**](https://www.amazon.com/dp/B0BTTNCM2S)
**~~View all trending →~~**
## **What buyers say about buffalo bills blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**31%
*“Soft and durable”*
**Quality-Overall**12%
*“Quality item”*
**Size-Overall**10%
*“great size”*
**Color**9%
*“colorful,”*
**Warmth**6%
*“It is perfect for those cold NY nights”*
**Durability**6%
*“Durable great looking and soft”*
**Absorbency**4%
*“Great towel and very soft and absorbent”*
**Moist/Dry**3%
*“Dries very good”*
**Comfort-Overall**3%
*“Husband loved nice and comfy”*
**Design-Overall**3%
*“the design is great for a Bills fan”*
### **What buyers complain about **
**Thickness**28%
*“VERY THIN”*
**Value For Money**13%
*“overly priced”*
**Material Quality**13%
*“Cheap material not worth the money”*
**Quality-Overall**10%
*“not wonderfully made”*
**Shrinkage Resistance**6%
*“They shed”*
**Thin**6%
*“Very thin”*
**Print Quality**3%
*“Horrible quality, not as pictured AT ALL and the color is so faded you can barely see the print”*
**Advertised Vs Actual Product**3%
*“Not as pictured - beware”*
**Size-Overall**2%
*“Very small and thin”*
**Warmth**2%
*“Not really a blanket for warmth”*
### **Top return reasons **
**Thin**28%
**Quality-Overall**19%
**Material Quality**14%
**Size-Overall**8%
**Thickness**6%
**Advertised Vs Actual Product**6%
**Strength**2%
**Hard Feel**1%
**Gifting Purpose**1%
**Strap/String Quality**1%
## **Common questions**
- **Is buffalo bills blanket profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the buffalo bills blanket niche?**
- 8 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in buffalo bills blanket?**
- Top complaints mined from reviews: Thickness, Value For Money, Material Quality. The return rate is 1.9%.
- **When does demand for buffalo bills blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.1× the quietest.
- **What does it cost to enter the buffalo bills blanket niche?**
- Listings span $18.94–$89.23; the average listing price is $34.49 (sweet spot $15–$100). The average incumbent carries 3,320 reviews — the moat a new listing must climb.
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