---
title: "Buck 112 — $334K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buck-112"
last_updated: "2026-08-06T23:13:55.887Z"
locale: en
meta:
description: "Niche score 51/100 · $334K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $334K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Buck 112 — $334K/yr Amazon US Niche (2026) - Flapen"
---
# **buck 112**
**Worth a look**
Shows a sweet-spot price point ($27.61 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 53Growth 20Conversion 23Competition 87Returns 92Price range 85Avg price 95Brand share 6Review moat 68Quality gap 27
**Avg price**
**Incredible****$27.61**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$6.78–$71.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****782**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$334K**
$334K/yr · 661K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buck 112 is a $334K/yr Amazon United States market (661K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buck 112 market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$414K–$552K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#480**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**142**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**2%**
- Old Timer69% - Uncle Henry14% - Schrade10% - Imperial4% - Buck Knives1% - gajing1% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -9.0% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buck-112/trend)
## **Top buck 112 search terms**
- **old timer pocket knives**170K/yr-4.4%2.9% conv. - **old timer knife**91K/yr-12.0%1.7% conv. - **schrade knives**71K/yr-16.4%0.5% conv. - **uncle henry knives**42K/yr-7.6%0.9% conv. - **old timer pocket knife**32K/yr+55.9%2.9% conv. - **old timer knives**33K/yr-13.4%1.2% conv. - **traditional pocket knife**23K/yr-1.7%0.1% conv. - **uncle henry pocket knives**22K/yr+8.3%1.7% conv. - **browning knife**31K/yr-16.9%0.0% conv. - **old timer**25K/yr-26.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buck-112/search-terms)
## **Top buck 112 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$13K6%$20K8%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Timer 44OT Workmate Traditional Folding Pocket Knife with 4 High Carbon Stainless Steel Blades Sawcut Handle and Convenient Size for EDC Whittling Camping Hunting General Use and Outdoors**Old Timer**$21.22**4.6★1,466 rev](https://www.amazon.com/dp/B0BL181XB2) [2**Old Timer 8OTW Senior 6.9in Traditional Folding Pocket Knife with 3 High Carbon Stainless Steel Blades Desert Iron Wood Handle and Convenient Size for EDC Hunting Camping Whittling and Outdoors**Old Timer**$25.69**4.7★198 rev](https://www.amazon.com/dp/B000UW0IWS) [3**Old Timer 3OT Bearhead Traditional Lockback Pocket Knife with 2.2in High Carbon Stainless Steel Blade Sawcut Handle and Convenient Small Size for EDC Whittling Camping Hunting and Outdoors**Old Timer**$19.30**4.5★1,473 rev](https://www.amazon.com/dp/B000RMNX8W) [4**Old Timer 194OT Gunstock Trapper Lockblade Traditional Folding Pocket Knife with 3.1in Clip Point Blade Nickel Silver Bolsters and Sawcut Handle for Hunting Camping Whittling EDC and Outdoors Black**Old Timer**$19.28**4.6★1,764 rev](https://www.amazon.com/dp/B000UW0JLI) [5**Schrade Old Timer Mighty Mite Delrin Plain 2**Old Timer**$17.25**4.6★2,348 rev](https://www.amazon.com/dp/B000UW3W6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Timer Folding Pocket Knife 2.75 Stainless Steel Clip Point Blade with Liner Lock and Sawcut Handle Classic EDC Folding Knife by Schrade**Old Timer**$18.10**8 rev9mo ago](https://www.amazon.com/dp/B0FT6BD6MH) [**Old Timer Schrade 3-Folder Combo with Saw Cut Handles & Gift Tin**Old Timer**$34.61**61 rev1y ago](https://www.amazon.com/dp/B0DP5QDWYT) [**Old Timer 44OT Workmate Traditional Folding Pocket Knife with 4 High Carbon Stainless Steel Blades Sawcut Handle and Convenient Size for EDC Whittling Camping Hunting General Use and Outdoors**Old Timer**$21.22**1,466 rev3y ago](https://www.amazon.com/dp/B0BL181XB2) [**Old Timer 160OT Mountain Lion 9.3in High Carbon S.S. Full Tang Fixed Blade Knife with 5in Clip Point Blade Black Sawcut Handle and Leather Belt Sheath for Hunting Camping EDC and Outdoors**Old Timer**$31.99**104 rev3y ago](https://www.amazon.com/dp/B0BL16LXXH) [**Uncle Henry 885UH SR Rancher Next Gen Pocket Knife 3.5 Clip Point 7Cr17MoV Polished Blade Polymer Handle Brown**Uncle Henry**$24.15**969 rev5y ago](https://www.amazon.com/dp/B08NW8JFLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Timer 44OT Workmate Traditional Folding Pocket Knife with 4 High Carbon Stainless Steel Blades Sawcut Handle and Convenient Size for EDC Whittling Camping Hunting General Use and Outdoors**Old Timer**$21.22**4.6★**▲ 159%**](https://www.amazon.com/dp/B0BL181XB2) [**Old Timer Folding Pocket Knife 2.75 Stainless Steel Clip Point Blade with Liner Lock and Sawcut Handle Classic EDC Folding Knife by Schrade**Old Timer**$18.10**4.6★**▲ 100%**](https://www.amazon.com/dp/B0FT6BD6MH) [**Old Timer 12OT Pal Traditional Folding Pocket Knife with 2.2in High Carbon Stainless Steel Blade Sawcut Handle and Convenient Size for EDC Whittling Camping Hunting General Use and Outdoors**Old Timer**$15.21**4.7★**▲ 97%**](https://www.amazon.com/dp/B00002N9EP) [**Schrade Imperial IMP15S Stockman Stainless Steel Folding Pocket Knife for Outdoor Outdoor Survival and EDC**Imperial**$10.66**4.5★**▲ 87%**](https://www.amazon.com/dp/B0037SP9BM) [**Old Timer 104OTCP Small Canoe 4.7in Stainless Steel Traditional Folding Pocket Knife with Clip Point and Drop Point Blades Sawcut Handle and Convenient Size for EDC Camping Hunting One Size Black**Old Timer**$19.40**4.6★**▲ 82%**](https://www.amazon.com/dp/B08DLM4RTM)
**~~View all trending →~~**
## **What buyers say about buck 112**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**30%
*“Stays sharp”*
**Quality-Overall**20%
*“Seems fair quality”*
**Value For Money**10%
*“Good price”*
**Size-Overall**9%
*“great size”*
**Advertised Vs Actual Product**5%
*“Exactly what I was looking for”*
**Grip**3%
*“good rubberized grip”*
**Design-Overall**3%
*“Brilliant design”*
**Durability**2%
*“They are extremely durable”*
**Ease Of Use**2%
*“easy to use”*
**Weight Light**1%
*“Decent for light duty”*
### **What buyers complain about **
**Size-Overall**21%
*“The handle strap is too short”*
**Quality-Overall**15%
*“Unfortunately the negative reviews regarding poor quality control are true”*
**Ease Of Use**8%
*“Cant open”*
**Sharpness**5%
*“The big issue is the knife arrives quite dull”*
**Value For Money**5%
*“lower priced”*
**Durability**2%
*“Not even 3 months new and it has failed”*
**Handle Quality**2%
*“handle rivets”*
**Leather Quality**2%
*“it arrived without the leather sheath shown in the photos that accompany the item”*
**Functionality-Overall**2%
*“It does not work”*
**Hard Feel**2%
*“AUS-10 can made to be very hard”*
### **Top return reasons **
**Size-Overall**54%
**Sharpness**7%
**Advertised Vs Actual Product**5%
**Ease Of Use**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Handle Quality**3%
**Functionality-Overall**2%
**Weight Heavy**2%
**Color**2%
## **Common questions**
- **Is buck 112 profitable to sell on Amazon United States?**
- The niche generates $334K/yr across 79 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the buck 112 niche?**
- 10 brands and 142 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in buck 112?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.1%.
- **When does demand for buck 112 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the buck 112 niche?**
- Listings span $6.78–$71.11; the average listing price is $27.61 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.
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