---
title: "Search terms — broadheads - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/broadheads/search-terms"
last_updated: "2026-08-10T00:57:36.140Z"
locale: en
meta:
  description: "Niche score 65/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — broadheads - Flapen"
---

# **broadheads**

**Worth a look**

Shows a sweet-spot price point ($34.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 51Conversion 13Competition 91Returns 89Price range 91Avg price 95Brand share 76Review moat 74Quality gap 43

**Avg price**

**Incredible****$34.47**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Great****$11.54–$80.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****554.34**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$475K**

$475K/yr · 1.3M searches

**Growth**

**Good****+20.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## Search terms