---
title: "Brass Compass — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/brass-compass"
last_updated: "2026-08-06T15:15:57.418Z"
locale: en
meta:
description: "Niche score 61/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brass Compass — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **brass compass**
**Worth a look**
Shows a sweet-spot price point ($27.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 54Conversion 35Competition 77Returns 78Price range 87Avg price 95Brand share 85Review moat 80Quality gap 50
**Avg price**
**Incredible****$27.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.18–$81.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****394.54**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, brass compass is a $80K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass compass market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**45%**
- THOR INSTRUMENTS21% - Brass Nautical12% - MAH7% - BAZROSS6% - OakiWay5% - US HANDICRAFTS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — +26.5% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/brass-compass/trend)
## **Top brass compass search terms**
- **brass compass**35K/yr+21.9%1.9% conv. - **vintage compass**20K/yr+21.7%2.1% conv. - **compass gift**13K/yr+99.7%2.0% conv. - **nautical compass**14K/yr+7.9%1.1% conv. - **antique compass**10K/yr+27.5%2.3% conv. - **gold compass**6K/yr+11.9%3.3% conv. - **pocket watch compass**5K/yr-6.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/brass-compass/search-terms)
## **Top brass compass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Authentic Vintage Style Brass Pocket Compass with Leather Case Rustic Vintage Home Decor Gifts**THOR INSTRUMENTS**$13.47**4.5★459 rev](https://www.amazon.com/dp/B0772XNFRF) [2**Brass Nautical - Antique Brass & Copper Sundial Compass Sundial Clock in Box Gift Sun Clock Ship Replica Watch**Brass Nautical**$37.62**4.7★1,343 rev](https://www.amazon.com/dp/B013IOQH9W) [3**Wind & Weather Antiqued Brass Poem Compass with Leather Case**THOR INSTRUMENTS**$11.94**4.4★2,866 rev](https://www.amazon.com/dp/B009HJOE3O) [4**Brass Compass Gift with Wooden Box Inspirational Graduation Gift for Son Boys College High School Motivational Keepsake for Him Unique Birthday Gift Idea Meaningful Keepsake with Card Included**MAH**$33.66**4.4★540 rev](https://www.amazon.com/dp/B00NDRJW6A) [5**BAZROSS Handcrafted Brass Sundial Compass Engraved Antique Sun Clock Gift**BAZROSS**$34.65**4.8★65 rev](https://www.amazon.com/dp/B09VZ1JVDG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Brass Compass for Hiking Survival & Navigation Large Dial Pocket Compass with Keychain Loop Ideal Metal Brujula de Mano for Kids Scouts Hunting & Compass Gifts for Men**SustainaNest**$10.06**107 rev11mo ago](https://www.amazon.com/dp/B0FM7CXMM5) [**Antique Brass Compass - Waterproof Survival Compass for Hiking & Camping Vintage Military Gift with Keychain (Kids & Outdoor)**YKQuarnion**$10.10**57 rev12mo ago](https://www.amazon.com/dp/B0FK91VJZH) [**Classic Handmade Antique Functional Brass Compass with Chain and Leather Case Vintage Decorative Pocket Compass for Men and Women for Wife**ALISTA ANTIQUE**$27.34**4 rev1y ago](https://www.amazon.com/dp/B0FFH5F5R3) [**YIOSALYWUT Golden Antique Brass Compass Keychain - Waterproof Pocket Compass for Kids Perfect Survival Tool & Gift for Boy Scouts with Vintage Golden Compass Design**YIOSALYWUT**$9.84**44 rev1y ago](https://www.amazon.com/dp/B0F2LZMQ96) [**2 PCS Camping Survival Metal Compass for Hiking Camping**JSD**$9.98**438 rev2y ago](https://www.amazon.com/dp/B0D5QHZ23B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Love You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Present for Son Graduating (Compass Necklace Gunmetal Black)**Love You This Much**$44.72**4.7★**▲ 220%**](https://www.amazon.com/dp/B0CBQTDCMZ) [**Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering**Coghlan's**$8.89**4.3★**▲ 198%**](https://www.amazon.com/dp/B07FV7955Q) [**Nautical Vintage Compass Solid Brass Compass in a Black Leather Case Rustic Vintage Home Decor Gifts**THOR INSTRUMENTS**$18.61**4.3★**▲ 65%**](https://www.amazon.com/dp/B07R6HXXCN) [**The Dream Chaser Compass - Go Confidently -2026 Unique Graduation Gifts for Him College High School Cool Birthday Gift Idea for Son Boys Motivational Greeting Card Included**OakiWay**$43.86**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BXJFBHX5) [**Antique Brass Compass - Waterproof Survival Compass for Hiking & Camping Vintage Military Gift with Keychain (Kids & Outdoor)**YKQuarnion**$10.10**4.0★**▲ 47%**](https://www.amazon.com/dp/B0FK91VJZH)
**~~View all trending →~~**
## **What buyers say about brass compass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Beautiful quality”*
**Gifting Purpose**9%
*“Anniversary gift”*
**Value For Money**9%
*“Worth the buy”*
**Design-Overall**9%
*“I love the look and design”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**GPS**3%
*“quite useful as compasses go”*
**Ease Of Use**2%
*“Easy to use and accurate”*
**Durability**2%
*“The durability is great”*
**Size-Overall**2%
*“I really love the size”*
**Leather Quality**1%
*“The case is real leather”*
### **What buyers complain about **
**Quality-Overall**20%
*“Quality is very shoddy”*
**Functionality-Overall**13%
*“Never actually worked”*
**Size-Overall**8%
*“Very big”*
**Value For Money**6%
*“overpriced”*
**Instructions/User Manual/Troubleshooting**4%
*“Bad directions”*
**Gifting Purpose**4%
*“The small box it came within is not one I would used if gifting”*
**Ease Of Use**3%
*“This compass doesnt allow use to open”*
**GPS**2%
*“the actual compass doesn't work correctly”*
**Design-Overall**2%
*“Beyond that it looked like something put together by a cheap side hustler”*
**Strength**2%
*“Flimsy and cheap”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**13%
**Quality-Overall**12%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Measurement/Reading Accuracy**5%
**Value For Money**5%
**Gifting Purpose**3%
**Color**3%
**Smell**2%
## **Common questions**
- **Is brass compass profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 50 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the brass compass niche?**
- 36 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in brass compass?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Size-Overall. The return rate is 1.8%.
- **When does demand for brass compass peak?**
- Demand peaks in May–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the brass compass niche?**
- Listings span $7.18–$81.09; the average listing price is $27.69 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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