---
title: "Boston Celtics Beanie — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/boston-celtics-beanie"
last_updated: "2026-08-11T05:33:37.638Z"
locale: en
meta:
description: "Niche score 35/100 · $15K/yr market · 22K searches/yr · $21.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $15K/yr market · 22K searches/yr · $21.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boston Celtics Beanie — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **boston celtics beanie**
**Skip it**
Soft demand (-86.3% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 38Competition 23Returns 71Price range 82Avg price 91Brand share 54Review moat 89Quality gap 18
**Avg price**
**Great****$21.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****210.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.95–$40.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$15K**
$15K/yr · 22K searches
**Growth**
**Bad****-86.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, boston celtics beanie is a $15K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boston celtics beanie market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$27K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#2,570**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **36%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**27%**
- Zuvify21% - 4717% - Outerstuff12% - New Era8% - ZOARVEXD7% - ZHATS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -86.3% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 84.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/boston-celtics-beanie/trend)
## **Top boston celtics beanie search terms**
- **boston celtics beanie**7K/yr-80.1%1.3% conv. - **celtics beanie**10K/yr-88.0%1.2% conv. - **celtics winter hat**6K/yr-93.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/boston-celtics-beanie/search-terms)
## **Top boston celtics beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lisabridal Winter Team City Black Beanie Hats Knit Warm Cap for Men Women**Zuvify**$14.89**3.7★11 rev](https://www.amazon.com/dp/B0CF6FT8QQ) [2**47 NBA Unisex-Adult Primary Logo Bering Cuffed Knit Pom Beanie Hat (Boston Celtics)**47**$30.46**4.8★1,038 rev](https://www.amazon.com/dp/B0BLCY1G14) [3**NBA Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat 8-20 (US Alpha One Size Boston Celtics)**Outerstuff**$20.75**4.9★59 rev](https://www.amazon.com/dp/B0DJCD4SBD) [4**New Era Unisex-Adult NBA Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Bostn Celtics)**New Era**$40.29**4.8★94 rev](https://www.amazon.com/dp/B0BRNXV6F5) [5**ZOARVEXD Boston Beanies Basketball Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift**ZOARVEXD**$15.58**4.9★88 rev](https://www.amazon.com/dp/B0FHB2P43X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pro Standard NBA Boston Celtics Modern Originals Heavyweight Knit Beanie Unlined Cuffed Black Os**Pro Standard**$30.15**1 rev8mo ago](https://www.amazon.com/dp/B0FL3ZKNK1) [**Officially Licensed Boston Basketball Cuffed Knit Beanie Hat Classic Edition Green/White Embroidered Team Logo Winter Sports Cap**C5 Sports**$23.96**1 rev10mo ago](https://www.amazon.com/dp/B0FS7R5J7G) [**ZOARVEXD Boston Beanies Basketball Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift**ZOARVEXD**$15.58**88 rev1y ago](https://www.amazon.com/dp/B0FHB2P43X) [**Boston Celtics NBA Officially Licensed Beanie Edge Icon Team Color**ZHATS**$15.76**128 rev1y ago](https://www.amazon.com/dp/B0D3T6V93B) [**NBA Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat 8-20 (US Alpha One Size Boston Celtics)**Outerstuff**$20.75**59 rev1y ago](https://www.amazon.com/dp/B0DJCD4SBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boston City Name Adult Size Bold Lettering Winter Knit Cuffed Beanie Hat (Green/White)**Generic**$9.95**5.0★**▲ 200%**](https://www.amazon.com/dp/B0CGCZSQZG) [**New Era Unisex-Adult NBA Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Bostn Celtics)**New Era**$40.29**4.8★**▲ 88%**](https://www.amazon.com/dp/B0BRNXV6F5) [**ZOARVEXD Boston Beanies Basketball Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift**ZOARVEXD**$15.58**4.9★**▲ 44%**](https://www.amazon.com/dp/B0FHB2P43X) [**47 NBA Unisex-Adult Primary Logo Bering Cuffed Knit Pom Beanie Hat (Boston Celtics)**47**$30.46**4.8★**▲ 16%**](https://www.amazon.com/dp/B0BLCY1G14) [**Lisabridal Winter Team City Black Beanie Hats Knit Warm Cap for Men Women**Zuvify**$14.89**3.7★**— 1%**](https://www.amazon.com/dp/B0CF6FT8QQ)
**~~View all trending →~~**
## **What buyers say about boston celtics beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Really nice product”*
**Size-Overall**13%
*“fits well”*
**Comfort-Overall**13%
*“Comfortable, fits well and value priced”*
**Design-Overall**13%
*“Perfect hard to find color and design”*
**Value For Money**8%
*“The affordable Beanie that says BOSTON”*
**Lining Quality**5%
*“Comfortable, well-made, thick, fleece-lined, and a great mix of style and function”*
**Warmth**5%
*“Definitely a go-to for winter”*
**Shape/Style**5%
*“gives it that classic Celtics look”*
### **What buyers complain about **
**Value For Money**50%
*“Its definitely not worth the money”*
**Size-Overall**50%
*“Small”*
### **Top return reasons **
**Size-Overall**78%
**Certifications**6%
**Comfort-Overall**6%
**Quality-Overall**5%
**Strength**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is boston celtics beanie profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -86.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the boston celtics beanie niche?**
- 11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in boston celtics beanie?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 2.2%.
- **When does demand for boston celtics beanie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 84.2× the quietest.
- **What does it cost to enter the boston celtics beanie niche?**
- Listings span $9.95–$40.29; the average listing price is $21.45 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.
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