---
title: "Boston Bruins Shirt — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/boston-bruins-shirt"
last_updated: "2026-08-11T07:50:11.148Z"
locale: en
meta:
description: "Niche score 35/100 · $26K/yr market · 72K searches/yr · $24.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $26K/yr market · 72K searches/yr · $24.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boston Bruins Shirt — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **boston bruins shirt**
**Skip it**
High returns (11.1%) — this niche doesn't clear our bar today.
Market size 6Growth 5Conversion 18Competition 82Returns 3Price range 80Avg price 95Brand share 33Review moat 82Quality gap 27
**Avg price**
**Incredible****$24.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****359.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.90–$36.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 72K searches
**Growth**
**Bad****-40.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, boston bruins shirt is a $26K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boston bruins shirt market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#20,439**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**11%**
- Calhoun59% - Boston Bruins12% - Atonmore5% - FOCO5% - Blue 844% - GAME 74% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/boston-bruins-shirt/trend)
## **Top boston bruins shirt search terms**
- **boston bruins shirt**28K/yr-57.5%1.2% conv. - **bruins t shirt**10K/yr+9.7%1.7% conv. - **boston bruins t shirt**7K/yr+49.6%1.2% conv. - **bruins shirt**22K/yr-68.5%1.0% conv. - **bruins shirt women**5K/yr-39.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/boston-bruins-shirt/search-terms)
## **Top boston bruins shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Boston Bruins X-Large)**Calhoun**$28.84**4.6★2,495 rev](https://www.amazon.com/dp/B07QFYBTKX) [2**Boston Bruins Vintage Hockey Black Officially Licensed T-Shirt**Boston Bruins**$28.59**4.8★8 rev](https://www.amazon.com/dp/B0DNDH3PFH) [3**Atonmore Happy Gilmore 18 Boston Adam Sandler Stitched Hockey Jersey XXL**Atonmore**$27.42**4.7★375 rev](https://www.amazon.com/dp/B0BZPSZS6Q) [4**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Boston Bruins Large)**Calhoun**$20.35**4.4★187 rev](https://www.amazon.com/dp/B0CG7LJ8YW) [5**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Boston Bruins Small/Medium)**Calhoun**$22.78**4.5★338 rev](https://www.amazon.com/dp/B08TF6876X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GAME 7 x NHL Mens Officially Licensed Graphic Short Sleeve Lightweight Crew Neck Cotton Team T-Shirt Black**GAME 7**$30.24**21 rev3mo ago](https://www.amazon.com/dp/B0FGDM1RXC) [**FOCO NHL Mens Official Primary Logo Wordmark Paint Stroke Polyester Performance T-Shirt (US Alpha Large Regular Regular Boston Bruins - Black Boston Bruins)**FOCO**$18.99**38 rev8mo ago](https://www.amazon.com/dp/B0FY489S7K) [**Calhoun NHL Surf & Skate Mens Heather Vintage Long Sleeve Shirt (X-Large Boston Bruins)**Calhoun**$23.67**106 rev11mo ago](https://www.amazon.com/dp/B0FKD13X11) [**Boston Bruins Vintage Hockey Black Officially Licensed T-Shirt**Boston Bruins**$28.59**8 rev1y ago](https://www.amazon.com/dp/B0DNDH3PFH) [**Boston Bruins Icon Black Officially Licensed T-Shirt**Boston Bruins**$28.92**22 rev1y ago](https://www.amazon.com/dp/B0DNDKQGK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calhoun NHL Surf & Skate Womens Distressed Print Fitted Crew Neck Premium T-Shirt (Boston Bruins Large)**Calhoun**$20.35**4.4★**▲ 162%**](https://www.amazon.com/dp/B0CG7LJ8YW) [**Calhoun Surf & Skate NHL Mens Crystal Tie Dye Short Sleeve T-Shirt - The Sunset Collection (X-Large Boston Bruins)**Calhoun**$25.94**4.2★**▲ 108%**](https://www.amazon.com/dp/B09TL64SYR) [**Atonmore Happy Gilmore 18 Boston Adam Sandler Stitched Hockey Jersey XXL**Atonmore**$27.42**4.7★**▲ 78%**](https://www.amazon.com/dp/B0BZPSZS6Q) [**Calhoun NHL Surf N Skate Mens Acid Wash Distressed Logo Long Sleeve Shirt (Boston Bruins X-Large)**Calhoun**$33.78**4.3★**▲ 76%**](https://www.amazon.com/dp/B0CKJN2D9S) [**GAME 7 x NHL Mens Officially Licensed Graphic Short Sleeve Lightweight Crew Neck Cotton Team T-Shirt Black**GAME 7**$30.24**4.9★**▲ 68%**](https://www.amazon.com/dp/B0FGDM1RXC)
**~~View all trending →~~**
## **What buyers say about boston bruins shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“Fits well”*
**Quality-Overall**17%
*“Good quality shirt”*
**Material Quality**5%
*“The material appears to be very durable, quality fabric”*
**Machine Wash Suitability**5%
*“Soft and washes well”*
**Soft Feel**4%
*“Its so soft”*
**Comfort-Overall**3%
*“So comfortable”*
**Thickness**3%
*“Thick and good quality”*
**Breathability**3%
*“Breathable”*
**Color**3%
*“Definitely buying more in other colors”*
**Durability**2%
*“It held up well actually playing hockey”*
### **What buyers complain about **
**Size-Overall**39%
*“Not the Right Fit for Me”*
**Chest Fit**8%
*“I do love how thick the shirt is for winter; however, the extra layer on the inside of the chest is bothersome”*
**Shape/Style**8%
*“not that flattering for small cleavage girlies”*
**Comfort-Overall**6%
*“Not super comfy”*
**Material Quality**6%
*“I want to give better stars because of the quality of the fabric feels like non-wicking spandex”*
**Shoulder Fit**4%
*“Did not lay flat or hug around the shoulders”*
**Product Condition**4%
*“I received used one”*
**Thickness**3%
*“I've decided this shirt is too thin material wise”*
**Stretchability/Expandability/Elasticity**3%
*“No stretch to this top”*
**Value For Money**2%
*“Feels expensive”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**8%
**Sleeve Fit**7%
**Length**6%
**Material Quality**4%
**Shoulder Fit**3%
**Neck Fit**3%
**Arm Fit**2%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is boston bruins shirt profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the boston bruins shirt niche?**
- 14 brands and 20 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in boston bruins shirt?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Shape/Style. The return rate is 11.1% — above our launch gate.
- **When does demand for boston bruins shirt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the boston bruins shirt niche?**
- Listings span $9.90–$36.51; the average listing price is $24.88 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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