---
title: "Bluey Bike — $318K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bluey-bike"
last_updated: "2026-08-11T15:55:22.074Z"
locale: en
meta:
description: "Niche score 36/100 · $318K/yr market · 292K searches/yr · $60.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $318K/yr market · 292K searches/yr · $60.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Bike — $318K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey bike**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 42Conversion 22Competition 15Returns 44Price range 57Avg price 89Brand share 0Review moat 65Quality gap 23
**Avg price**
**Great****$60.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****892.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$18.19–$161.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$318K**
$318K/yr · 292K searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bluey bike is a $318K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey bike market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$303K–$363K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Voyager71% - Dynacraft17% - Crocs8% - VTech2% - Nickelodeon2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bluey-bike/trend)
## **Top bluey bike search terms**
- **bluey scooter**110K/yr+13.2%2.3% conv. - **bluey bike**60K/yr+20.4%0.5% conv. - **bluey scooter for kids ages 3-5**11K/yr+111.6%3.2% conv. - **bluey tricycle**18K/yr+4.2%0.5% conv. - **bluey scooters for kids 2-5**18K/yr-18.3%2.7% conv. - **bluey bike for kids 3-5**19K/yr-4.7%0.6% conv. - **bluey bicycle**9K/yr+5.1%0.5% conv. - **bluey scooter for kids ages 5-8**5K/yr+19.8%2.4% conv. - **bluey bike for toddlers age 2-4**6K/yr+7.2%0.4% conv. - **bluey toddler bike**5K/yr+13.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bluey-bike/search-terms)
## **Top bluey bike products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$48K30%$95K45%$143K60%$191K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey - Kick Scooter for Kids 3 Wheel Self Balancing Light Up LED Wheels**Voyager**$38.38**4.2★3,805 rev](https://www.amazon.com/dp/B09MDMVQG5) [2**Bluey - Kick Scooter for Kids 3 Wheel Self Balancing Light Up LED Wheels**Voyager**$65.11**4.6★1,514 rev](https://www.amazon.com/dp/B0B3S98YL8) [3**Dynacraft Bluey 12 Girls BMX Bike with Coaster Brake Steel Frame and Training Wheels Ages 35**Dynacraft**$161.41**4.7★204 rev](https://www.amazon.com/dp/B0FN5THYN5) [4**Bluey - Kids Bike Helmet Adjustable Safety Helmet CPSC Certified**Voyager**$34.19**4.7★208 rev](https://www.amazon.com/dp/B0CV5X2JZ5) [5**Toddler Bluey Classic Clog**Crocs**$38.42**4.8★944 rev](https://www.amazon.com/dp/B0CX5GXJXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dynacraft Bluey 12 Girls BMX Bike with Coaster Brake Steel Frame and Training Wheels Ages 35**Dynacraft**$161.41**204 rev11mo ago](https://www.amazon.com/dp/B0FN5THYN5) [**Toddler Bluey Classic Clog**Crocs**$38.42**944 rev2y ago](https://www.amazon.com/dp/B0CX5GXJXN) [**Crocs Unisex Kid Bluey Classic Clogs (Toddler) Bluey 6 Toddler M**Crocs**$39.36**944 rev2y ago](https://www.amazon.com/dp/B0CX5FZ7GF) [**Bluey - Kids Bike Helmet Adjustable Safety Helmet CPSC Certified**Voyager**$34.19**208 rev2y ago](https://www.amazon.com/dp/B0CV5X2JZ5) [**Voyager Bluey - Kids Elbow and Knee Pads Protective Gear Set Adjustable Straps**Voyager**$18.19**294 rev2y ago](https://www.amazon.com/dp/B0CV5YQCC5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dynacraft Bluey 3-in-1 Convertible Tricycle for Kids with Parent Push Handle Toddler Tricycle & Balance Bike Non-Electric Toddler Ride-On Toy for Ages 18 Months4 Years**Dynacraft**$81.37**4.5★**▲ 304%**](https://www.amazon.com/dp/B0GMYSC2YP) [**Crocs Unisex Kid Bluey Classic Clogs (Toddler) Bluey 6 Toddler M**Crocs**$39.36**4.8★**▲ 295%**](https://www.amazon.com/dp/B0CX5FZ7GF) [**Toddler Bluey Classic Clog**Crocs**$38.42**4.8★**▲ 275%**](https://www.amazon.com/dp/B0CX5GXJXN) [**Dynacraft Bluey 12 Girls BMX Bike with Coaster Brake Steel Frame and Training Wheels Ages 35**Dynacraft**$161.41**4.7★**▲ 49%**](https://www.amazon.com/dp/B0FN5THYN5) [**Bluey - 6V ATV Ride On Toy for Kids LED Headlights Battery Powered**Voyager**$92.98**4.6★**— 5%**](https://www.amazon.com/dp/B0CGRSW6GC)
**~~View all trending →~~**
## **What buyers say about bluey bike**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Overall this is a good helmet”*
**Fun/Entertainment Experience**12%
*“Great toddler toy”*
**Value For Money**9%
*“Well worth it”*
**Color**9%
*“love the color”*
**Size-Overall**7%
*“fits great”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Ease Of Use**5%
*“Ease of Use:”*
**Design-Overall**4%
*“It's definitely very well designed & built”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Strength**3%
*“its sturdy”*
### **What buyers complain about **
**Durability**15%
*“Broke the second time she wore them”*
**Product Condition**15%
*“Don't purchase cheap and used”*
**Assembly/Installation**9%
*“parts were already put together wrong which made it was very hard to take off to put in the correct places”*
**Size-Overall**4%
*“it was the wrong size overall”*
**Pain Relief-Overall**4%
*“just kind of a pain”*
**Brightness/Shine/Glow**4%
*“The lights didn't light up as advertised”*
**Comfort-Overall**3%
*“My son did not like the comfort of this”*
**Material Quality**2%
*“It is mostly made of hard plastic”*
**Value For Money**1%
*“it was way more expensive than it needed to be”*
**Wheel Quality**1%
*“The wheels are smaller”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**10%
**Defective Material/Parts**9%
**Functionality-Overall**5%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Color**2%
**Length**2%
**Quality-Overall**1%
**Strap/String Quality**1%
## **Common questions**
- **Is bluey bike profitable to sell on Amazon United States?**
- The niche generates $318K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the bluey bike niche?**
- 5 brands and 44 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey bike?**
- Top complaints mined from reviews: Durability, Product Condition, Assembly/Installation. The return rate is 3.5%.
- **When does demand for bluey bike peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the bluey bike niche?**
- Listings span $18.19–$161.41; the average listing price is $60.55 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)