---
title: "Search terms — blue ice - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/blue-ice/search-terms"
last_updated: "2026-08-07T16:48:37.757Z"
locale: en
meta:
  description: "Niche score 66/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — blue ice - Flapen"
---

# **blue ice**

**Worth a look**

Shows demand growing +126.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 95Conversion 66Competition 63Returns 88Price range 62Avg price 95Brand share 42Review moat 23Quality gap 40

**Growth**

**Incredible****+126.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$22.91**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$659K**

$659K/yr · 490K searches

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$8.02–$145.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,452.97**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms