---
title: "Black Yoga Mat — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/black-yoga-mat"
last_updated: "2026-07-21T19:39:43.920Z"
locale: en
meta:
description: "Niche score 40/100 · $114K/yr market · 90K searches/yr · $24.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $114K/yr market · 90K searches/yr · $24.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Yoga Mat — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **black yoga mat**
**Skip it**
A deep review moat (16,287 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 60Competition 24Returns 64Price range 93Avg price 95Brand share 22Review moat 18Quality gap 45
**Avg price**
**Incredible****$24.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.26–$45.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$114K**
$114K/yr · 90K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****16,286.54**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black yoga mat is a $114K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black yoga mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$146K–$195K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**6%**
- Amazon Basics40% - Retrospec22% - Gaiam19% - KEEP7% - Wimwum3% - Fitvids3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
12K8KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/black-yoga-mat/trend)
## **Top black yoga mat search terms**
- **black yoga mat**70K/yr-7.2%4.3% conv. - **yoga mat black**17K/yr-4.8%4.0% conv. - **black yoga mats**4K/yr+9.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/black-yoga-mat/search-terms)
## **Top black yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.68**4.6★69,529 rev](https://www.amazon.com/dp/B01LP0U5X0) [2**Retrospec Solana Yoga Mat 1/2 Thick w/Nylon Strap for Men & Women - Non Slip Excercise Mat for Yoga Pilates Stretching Floor & Fitness Workouts**Retrospec**$24.54**4.4★8,983 rev](https://www.amazon.com/dp/B091FVZPFQ) [3**Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black**Retrospec**$38.94**4.5★14,599 rev](https://www.amazon.com/dp/B092XNCFF7) [4**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick**Gaiam**$23.15**4.6★46,174 rev](https://www.amazon.com/dp/B07H9PZDQW) [5**Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Black**Amazon Basics**$23.91**4.6★811 rev](https://www.amazon.com/dp/B0DM6GFVT5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick**Gaiam**$23.15**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PZDQW) [**KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black**KEEP**$21.09**81 rev6mo ago](https://www.amazon.com/dp/B0GFZ72SJR) [**Wimwum Extra Wide Yoga Mat 72 x 32 6mm Non Slip TPE Exercise Mat with Carrying Strap Large Workout Mat for Yoga Pilates Stretching HIIT & Home Gym black**Wimwum**$29.00**91 rev6mo ago](https://www.amazon.com/dp/B0GCD4NS2C) [**Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Black**Amazon Basics**$23.91**811 rev1y ago](https://www.amazon.com/dp/B0DM6GFVT5) [**PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap**PAIDU**$45.88**319 rev1y ago](https://www.amazon.com/dp/B0DQWPY78M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wimwum Extra Wide Yoga Mat 72 x 32 6mm Non Slip TPE Exercise Mat with Carrying Strap Large Workout Mat for Yoga Pilates Stretching HIIT & Home Gym black**Wimwum**$29.00**4.4★**▲ 104%**](https://www.amazon.com/dp/B0GCD4NS2C) [**KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black**KEEP**$21.09**4.4★**▲ 99%**](https://www.amazon.com/dp/B0GFZ72SJR) [**PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap**PAIDU**$45.88**4.4★**▲ 58%**](https://www.amazon.com/dp/B0DQWPY78M) [**Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Black**Amazon Basics**$23.91**4.6★**▲ 17%**](https://www.amazon.com/dp/B0DM6GFVT5) [**Gaiam Essentials 1/4 Thin (6mm) Yoga & Pilates Fitness & Exercise Mat with Easy-Cinch Carrier Strap Cusion Support For Fitness and Gym Workouts**Gaiam**$19.68**4.6★**▲ 15%**](https://www.amazon.com/dp/B07HB1JXF3)
**~~View all trending →~~**
## **What buyers say about black yoga mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Thickness**13%
*“Good thickness”*
**Comfort-Overall**13%
*“SO comfortable”*
**Quality-Overall**12%
*“Good quality mat”*
**Cushion**8%
*“Good cushion”*
**Value For Money**6%
*“Good value”*
**Exercise/Sports Suitability**6%
*“This is a great exercise mat”*
**Soft Feel**4%
*“Perfect for its use and stays soft”*
**Size-Overall**3%
*“Great size”*
**Durability**3%
*“very durable”*
**Stretchability/Expandability/Elasticity**3%
*“Very comfy to stretch”*
### **What buyers complain about **
**Thickness**10%
*“It's thick”*
**Smell**9%
*“Chemical smell”*
**Grip**9%
*“It doesnt stay in place”*
**Quality-Overall**8%
*“Bad quality”*
**Strap/String Quality**6%
*“Broken strap”*
**Durability**5%
*“not durable”*
**Stretchability/Expandability/Elasticity**4%
*“stretchy”*
**Size-Overall**3%
*“Wasn't a fit for me”*
**Material Quality**2%
*“Cheap materials”*
**Exercise/Sports Suitability**2%
*“Useless to stand on for exercise”*
### **Top return reasons **
**Thickness**24%
**Size-Overall**15%
**Value For Money**8%
**Grip**7%
**Thin**5%
**Smell**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**2%
## **Common questions**
- **Is black yoga mat profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black yoga mat niche?**
- 9 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in black yoga mat?**
- Top complaints mined from reviews: Thickness, Smell, Grip. The return rate is 2.4%.
- **When does demand for black yoga mat peak?**
- Demand peaks in Mar–Jul–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the black yoga mat niche?**
- Listings span $14.26–$45.88; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 16,287 reviews — the moat a new listing must climb.
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