---
title: "Black Stanley Cup 30 Oz — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/black-stanley-cup-30-oz"
last_updated: "2026-08-11T07:48:53.218Z"
locale: en
meta:
description: "Niche score 44/100 · $193K/yr market · 316K searches/yr · $30.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $193K/yr market · 316K searches/yr · $30.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Stanley Cup 30 Oz — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **black stanley cup 30 oz**
**Skip it**
A deep review moat (38,944 avg reviews) — this niche doesn't clear our bar today.
Market size 38Growth 53Conversion 25Competition 62Returns 58Price range 87Avg price 95Brand share 7Review moat 6Quality gap 23
**Avg price**
**Incredible****$30.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.78–$44.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$193K**
$193K/yr · 316K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****38,944.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black stanley cup 30 oz is a $193K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black stanley cup 30 oz market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$186K–$248K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**2%**
- STANLEY76% - Owala14% - Shock Doctor4% - HydroJug2% - COOLOMG1% - EALGRO1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +25.1% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/black-stanley-cup-30-oz/trend)
## **Top black stanley cup 30 oz search terms**
- **stanley cup for men**46K/yr+32.6%1.5% conv. - **mens stanley cup**35K/yr+27.3%2.1% conv. - **stanley for men**37K/yr+16.1%1.3% conv. - **stanley cup men**27K/yr+28.0%1.8% conv. - **men stanley cup**22K/yr+18.3%1.3% conv. - **water cup for men**9K/yr+141.4%0.5% conv. - **stanley men**19K/yr+10.8%1.5% conv. - **mens stanley**18K/yr+13.6%1.8% conv. - **travel coffee mug for men**16K/yr+15.2%0.3% conv. - **mens cups**12K/yr+37.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/black-stanley-cup-30-oz/search-terms)
## **Top black stanley cup 30 oz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$31K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$33.30**4.8★620 rev](https://www.amazon.com/dp/B0DR9PMK1W) [2**STANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 40 oz | Built-In Straw and Handle | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Dried Pine VRT**STANLEY**$44.08**4.7★18,711 rev](https://www.amazon.com/dp/B0DR9S2DQR) [3**STANLEY Quencher H2.0 Tumbler with Handle and Straw 40 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Dried Pine**STANLEY**$44.42**4.7★201,981 rev](https://www.amazon.com/dp/B0DQYC7C3R) [4**STANLEY Quencher H2.0 Tumbler with Handle and Straw 40 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0**STANLEY**$42.37**4.7★201,981 rev](https://www.amazon.com/dp/B0CP9Z1S51) [5**STANLEY IceFlow 2.0 Flip Straw Tumbler with Handle 40 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$41.90**4.7★71,105 rev](https://www.amazon.com/dp/B0DR9Q1Q6L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Owala SmoothSip Slider Ceramic-Lined Insulated Stainless Steel Coffee Tumbler No Metallic Taste Reusable Travel Mug Hot Iced Coffee Cup BPA Free 20 oz Very Very Dark**Owala**$31.31**288 rev2mo ago](https://www.amazon.com/dp/B0GTMYN73B) [**Owala SmoothSip Slider Ceramic-Lined Insulated Stainless Steel Coffee Tumbler No Metallic Taste Reusable Travel Mug Hot Iced Coffee Cup BPA Free 20 oz Candy Coated**Owala**$28.71**288 rev2mo ago](https://www.amazon.com/dp/B0GTN8NKN4) [**STANLEY Everyday Camp Mug 24oz | Drink Through Lid | Cup for Coffee Tea and Drinks | Insulated Stainless Steel Coffee Mug | BPA-Free | Gunshine Metal**STANLEY**$24.63**2,041 rev1y ago](https://www.amazon.com/dp/B0F7JWKT6B) [**Stanley IceFlow 2.0 Fast Flow Tumbler with Handle 30 oz | Twist On Angled Spout Lid | Leakproof Water Bottle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$28.35**1,018 rev1y ago](https://www.amazon.com/dp/B0DT1NCH6L) [**Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Black 2.0**STANLEY**$33.30**620 rev1y ago](https://www.amazon.com/dp/B0DR9PMK1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Owala SmoothSip Slider Ceramic-Lined Insulated Stainless Steel Coffee Tumbler No Metallic Taste Reusable Travel Mug Hot Iced Coffee Cup BPA Free 20 oz Candy Coated**Owala**$28.71**4.7★**▲ 271%**](https://www.amazon.com/dp/B0GTN8NKN4) [**Owala SmoothSip Slider Ceramic-Lined Insulated Stainless Steel Coffee Tumbler No Metallic Taste Reusable Travel Mug Hot Iced Coffee Cup BPA Free 20 oz Very Very Dark**Owala**$31.31**4.7★**▲ 269%**](https://www.amazon.com/dp/B0GTMYN73B) [**STANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 30 oz | Built-In Straw and Handle | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Dried Pine VRT**STANLEY**$37.98**4.7★**▲ 238%**](https://www.amazon.com/dp/B0DR9Q5R1R) [**STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Ash**STANLEY**$30.02**4.7★**▲ 202%**](https://www.amazon.com/dp/B0CJZF9XZZ) [**COOLOMG Men Compression Shorts with Athletic Cup Sliding Underwear for Baseball Football MMA Lacrosse Field Hockey Black M**COOLOMG**$19.06**4.6★**▲ 198%**](https://www.amazon.com/dp/B09P9Y3FSG)
**~~View all trending →~~**
## **What buyers say about black stanley cup 30 oz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The build quality is solid”*
**Leak-Proof**12%
*“it will not leak”*
**Temperature Retention**11%
*“Keeps my coffee warm”*
**Size-Overall**10%
*“Fits good”*
**Color**5%
*“Beautiful color”*
**Value For Money**5%
*“Great value”*
**Durability**4%
*“Durable and easy to clean”*
**Ease Of Cleaning**4%
*“Great cup stays clean”*
**Advertised Vs Actual Product**4%
*“Works exactly as advertised”*
**Ease Of Use**4%
*“Easy to use”*
### **What buyers complain about **
**Leak-Proof**20%
*“it leaks”*
**Size-Overall**6%
*“Too tight”*
**Value For Money**5%
*“They are a little more expensive than other options”*
**Durability**5%
*“Broke before I could use”*
**Temperature Retention**4%
*“Doesnt keep drink cold”*
**Ease Of Use**4%
*“Hard to open lid”*
**Quality-Overall**4%
*“this performance is very frustrating”*
**Color**3%
*“the color is off”*
**Heating**3%
*“won't stay hot very long”*
**Ease Of Cleaning**2%
*“dirty”*
### **Top return reasons **
**Size-Overall**41%
**Color**11%
**Leak-Proof**9%
**Value For Money**7%
**Scratch Resistance**6%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Functionality-Overall**2%
**Ease Of Use**2%
**Weight Heavy**2%
## **Common questions**
- **Is black stanley cup 30 oz profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black stanley cup 30 oz niche?**
- 8 brands and 47 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in black stanley cup 30 oz?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 2.7%.
- **When does demand for black stanley cup 30 oz peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the black stanley cup 30 oz niche?**
- Listings span $11.78–$44.42; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 38,944 reviews — the moat a new listing must climb.
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