---
title: "Bjj Headgear — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bjj-headgear"
last_updated: "2026-08-11T07:37:16.669Z"
locale: en
meta:
description: "Niche score 37/100 · $17K/yr market · 18K searches/yr · $33.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $17K/yr market · 18K searches/yr · $33.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bjj Headgear — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **bjj headgear**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 35Competition 35Returns 16Price range 93Avg price 95Brand share 35Review moat 55Quality gap 68
**Avg price**
**Incredible****$33.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.97–$51.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,297.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$17K**
$17K/yr · 18K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bjj headgear is a $17K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bjj headgear market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$25K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**12%**
- Matman36% - Gelozid21% - adidas13% - Gold BJJ8% - ROAR-INT6% - Cliff Keen4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
500300Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bjj-headgear/trend)
## **Top bjj headgear search terms**
- **bjj headgear**7K/yr-16.4%5.2% conv. - **bjj ear guard**6K/yr+12.8%2.4% conv. - **jiu jitsu headgear**4K/yr+0.7%4.0% conv. - **matman wrestling headgear**1K/yr-40.3%7.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bjj-headgear/search-terms)
## **Top bjj headgear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)**Gelozid**$15.07**3.7★223 rev](https://www.amazon.com/dp/B0C4994PMH) [2**Matman Dynasty Adult Wrestling Headgear Men & Womens Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA**Matman**$38.16**4.2★1,116 rev](https://www.amazon.com/dp/B006SBMZ9Y) [3**Matman Dynasty Youth Wrestling Headgear Kids Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA**Matman**$37.26**4.2★684 rev](https://www.amazon.com/dp/B00LUSO3CM) [4**Gold BJJ Headgear for Jiu Jitsu Wrestling and MMA**Gold BJJ**$34.76**4.0★543 rev](https://www.amazon.com/dp/B06XXP823Q) [5**Adidas Wrestling Response Ear Guard-Hunter**adidas**$43.98**4.6★2,700 rev](https://www.amazon.com/dp/B008K7ZT0Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Venum Challenger Wrestling Ear Guard - Black - Large/X-Large**Venum**$38.83**0 rev1mo ago](https://www.amazon.com/dp/B0GTPTQ19W) [**BLISSTAO Wrestling Headgear and BJJ Ear Guard Soft and Low Profile Reinforced Stitching Padded Chin Strap Includes Protective Storage & Washing Bag (Navy Blue)**BlissTao**$33.42**40 rev1y ago](https://www.amazon.com/dp/B0F9HV26MD) [**BLISSTAO Wrestling Headgear BJJ Ear Guard Soft Low Profile Reinforced Stitching Non Scratch Non Slip Unltra-Soft Chin Pads Protective Storage Washing Bag (Black)**BlissTao**$32.90**40 rev1y ago](https://www.amazon.com/dp/B0DC29LTC7) [**ROAR-INT BJJ Ear Guard New Easy to Adjust Design Wrestling Protective Headgear Wrestling Ear Guard MMA Jiu Jitsu (Black)**ROAR-INT**$16.52**262 rev2y ago](https://www.amazon.com/dp/B0CGD8BQZ8) [**Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)**Gelozid**$15.07**223 rev3y ago](https://www.amazon.com/dp/B0C4994PMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Venum Challenger Wrestling Ear Guard - Black - Large/X-Large**Venum**$38.83**0.0★**▲ 150%**](https://www.amazon.com/dp/B0GTPTQ19W) [**Adidas Response Earguard Gold**adidas**$39.44**4.6★**▲ 147%**](https://www.amazon.com/dp/B008K7ZT7O) [**ROAR-INT Wrestling Headgear Men BJJ Ear Guard Protection MMA Grappling Cauliflower Helmet (Red One-Size)**ROAR-INT**$13.97**4.4★**▲ 140%**](https://www.amazon.com/dp/B09GYP5C4Y) [**RDX Boxing Headgear MMA Muay Thai Removable Face Grill Head Gear for Sparring Grappling Martial Arts Kickboxing Taekwondo Karate BJJ Training**RDX**$43.17**4.6★**▲ 138%**](https://www.amazon.com/dp/B004X6YWLA) [**Matman Dynasty Youth Wrestling Headgear Kids Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA**Matman**$37.26**4.2★**▲ 109%**](https://www.amazon.com/dp/B00LUSO3CM)
**~~View all trending →~~**
## **What buyers say about bjj headgear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Good Quality”*
**Value For Money**8%
*“I got his this headgear just because it wasn't super expensive”*
**Size-Overall**8%
*“a comfortable fit”*
**Adjustability/Rotatability/Reclining**7%
*“Adjustable where needed”*
**Product Condition**7%
*“The helmet came brand new”*
**Comfort-Overall**7%
*“Good Comfort and quality”*
**Suitability Beginner**7%
*“works great for Jiu-jitsu”*
**Soft Feel**3%
*“It's a soft material”*
**Protection**3%
*“Protects ears well”*
**Drop/Impact Protection**1%
*“But, for $30, vs $40+, i thought this provided him with good protection”*
### **What buyers complain about **
**Strap/String Quality**19%
*“straps are hard to adjust”*
**Durability**13%
*“after the 3rd tournament it started to brake”*
**Color**12%
*“turns out we like the navy blue so we kept it a good mistake”*
**Quality-Overall**9%
*“A cheap”*
**Comfort-Overall**8%
*“Uncomfortable”*
**Material Quality**4%
*“Bad quality material and stitching”*
**Grip**4%
*“Am Fulf is slipping”*
**Adhesion/Stickiness**4%
*“Came with a sticky residue seems low quality very disappointed”*
**Stitch/Finish/Polish**4%
*“Bad quality material and stitching”*
**Design-Overall**3%
*“Poor design”*
### **Top return reasons **
**Size-Overall**59%
**Color**11%
**Advertised Vs Actual Product**7%
**Strap/String Quality**6%
**Comfort-Overall**4%
**Adjustability/Rotatability/Reclining**2%
**Shape/Style**1%
**Value For Money**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is bjj headgear profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bjj headgear niche?**
- 10 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in bjj headgear?**
- Top complaints mined from reviews: Strap/String Quality, Durability, Color. The return rate is 7.6% — above our launch gate.
- **When does demand for bjj headgear peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bjj headgear niche?**
- Listings span $13.97–$51.12; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 1,297 reviews — the moat a new listing must climb.
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