---
title: "Bivy Tent — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bivy-tent"
last_updated: "2026-08-11T15:03:07.638Z"
locale: en
meta:
description: "Niche score 47/100 · $73K/yr market · 88K searches/yr · $57.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $73K/yr market · 88K searches/yr · $57.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bivy Tent — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **bivy tent**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 65Conversion 18Competition 67Returns 25Price range 53Avg price 91Brand share 38Review moat 39Quality gap 73
**Avg price**
**Great****$57.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+43.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$10.90–$172.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,630.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$73K**
$73K/yr · 88K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bivy tent is a $73K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bivy tent market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$71K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**16%**
- Night Cat64% - Wakeman10% - Tiny Tents4% - YCConcept3% - Generic2% - Londtren2% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bivy-tent/trend)
## **Top bivy tent search terms**
- **night cat pop up tent**18K/yr+34.3%1.5% conv. - **mini pop up tent**11K/yr+83.5%0.4% conv. - **tiny tent**12K/yr+35.9%0.8% conv. - **pop up tent small**7K/yr+49.3%0.5% conv. - **single pop up tent**6K/yr+55.1%1.0% conv. - **pop up tent 1 person**6K/yr+51.1%0.7% conv. - **free tents for homeless**5K/yr+93.9%0.0% conv. - **nightcat pop up tent**5K/yr+53.3%1.7% conv. - **mini tents**5K/yr+36.0%0.4% conv. - **1 person tent pop up**4K/yr+26.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bivy-tent/search-terms)
## **Top bivy tent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Night Cat Pop-up Camping Tent: 1 Person Tent Waterproof Instant Easy Setup Outdoor Tent**Night Cat**$60.98**4.3★742 rev](https://www.amazon.com/dp/B0CT8H39HS) [2**Night Cat Pop-up Camping Tent: 2 Person Tent Waterproof Instant Easy Setup Family Tent**Night Cat**$84.23**4.3★1,262 rev](https://www.amazon.com/dp/B0BQJ1NDXQ) [3**Night Cat Backpacking Tent for One 1 to 2 Persons Lightweight Waterproof Camping Hiking Tent for Adults Kids Scouts Easy Setup Single Layer 2.2x1.2m**Night Cat**$40.54**4.3★3,837 rev](https://www.amazon.com/dp/B07WR1V29Y) [4**2 Person Camping Tent with Rain Fly and Carrying Bag Lightweight Outdoor Pop Up Tents for Camping Essentials Music Festivals Backpacking Hiking or Beach Shelter by Wakeman Outdoors**Wakeman**$20.74**4.2★17,943 rev](https://www.amazon.com/dp/B0050P22VK) [5**Night Cat Pop-up Camping Tent: 2 Person Tent Waterproof Instant Easy Setup Family Tent**Night Cat**$87.10**4.3★1,262 rev](https://www.amazon.com/dp/B0C6GR9Q52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wolfwise Pop Up Shower Tent for Camping Essentials Portable Instant Changing Tent with Ventilation Window & Carry Bag Privacy Dressing Room Bathroom Toilet for Beach Outdoor Standard**Wolfwise**$29.81**9,038 rev5mo ago](https://www.amazon.com/dp/B0G4CSRLHV) [**Night Cat 2-Persons Backpacking Tent: Waterproof Lightweight Camping Tent for Two People Hiking Outdoor Mountain with Aluminum Poles and Rainfly Army Green**Night Cat**$59.49**261 rev9mo ago](https://www.amazon.com/dp/B0FVLLTDPG) [**Night Cat Pop-up Camping Tent: 1 Person Tent Waterproof Instant Easy Setup Tunnel Tent Fits for Camping Cot (Excluded)**Night Cat**$71.52**66 rev1y ago](https://www.amazon.com/dp/B0F6TB9QB7) [**Night Cat Pop-up Camping Tent: 2 Person Tent Waterproof Instant Easy Setup Tunnel Tent**Night Cat**$88.96**136 rev1y ago](https://www.amazon.com/dp/B0F4RCF9NJ) [**Night Cat Pop-up Beach Tent: Large Sun Shade Shelter for 2-4 Persons Picnic Sport Activities**Night Cat**$70.93**117 rev1y ago](https://www.amazon.com/dp/B0F32SY8KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wolfwise Pop Up Shower Tent for Camping Essentials Portable Instant Changing Tent with Ventilation Window & Carry Bag Privacy Dressing Room Bathroom Toilet for Beach Outdoor Standard**Wolfwise**$29.81**4.4★**▲ 186%**](https://www.amazon.com/dp/B0G4CSRLHV) [**Tiny Tents Green - Tent for Cats and Small Dogs**Tiny Tents**$24.67**5.0★**▲ 138%**](https://www.amazon.com/dp/B093MKHVV5) [**Night Cat 2-Persons Backpacking Tent: Waterproof Lightweight Camping Tent for Two People Hiking Outdoor Mountain with Aluminum Poles and Rainfly Army Green**Night Cat**$59.49**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FVLLTDPG) [**Night Cat Pop-up Camping Tent: 2 Person Tent Waterproof Instant Easy Setup Family Tent**Night Cat**$87.10**4.3★**▲ 68%**](https://www.amazon.com/dp/B0C6GR9Q52) [**Night Cat Pop Up Tent 2-3 Persons Instant Camping Tents with Footprint Tarp & Rainfly Double Layer Waterproof Automatic Quick Setup Popup Tent**Night Cat**$91.02**4.2★**▲ 59%**](https://www.amazon.com/dp/B07QV5XZHL)
**~~View all trending →~~**
## **What buyers say about bivy tent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**15%
*“Easy set up”*
**Quality-Overall**11%
*“The build quality in itself was very good”*
**Size-Overall**9%
*“Good size”*
**Ease Of Use**8%
*“Easy peasy”*
**Value For Money**8%
*“Worth money”*
**Pet Friendly**4%
*“Our dog loved it”*
**Weight Light**4%
*“Its very lightweight and breathable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Well-made, easy to set up, durable”*
**Storage Capacity**3%
*“does not take up any space”*
### **What buyers complain about **
**Size-Overall**14%
*“Very large”*
**Quality-Overall**10%
*“So hard to find a quality product anymore”*
**Durability**9%
*“Broke after first use”*
**Water Resistance**8%
*“NOT WATERPROOF”*
**Ease Of Use**8%
*“Extremely Difficult to Fold”*
**Assembly/Installation**4%
*“Cant even put it together”*
**Instructions/User Manual/Troubleshooting**4%
*“instructions are poor”*
**Strength**3%
*“Very flimsy”*
**Advertised Vs Actual Product**2%
*“Images dont match product”*
**Value For Money**2%
*“Cheap for a reason”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**6%
**Assembly/Installation**6%
**Value For Money**6%
**Functionality-Overall**4%
**Ease Of Use**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Strength**3%
**Quality-Overall**2%
## **Common questions**
- **Is bivy tent profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bivy tent niche?**
- 18 brands and 65 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in bivy tent?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for bivy tent peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bivy tent niche?**
- Listings span $10.90–$172.46; the average listing price is $57.08 (sweet spot $15–$100). The average incumbent carries 2,630 reviews — the moat a new listing must climb.
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