---
title: "Trend — biodegradable soap - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/biodegradable-soap/trend"
last_updated: "2026-08-11T03:20:25.996Z"
locale: en
meta:
  description: "Niche score 55/100 · $301K/yr market · 248K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $301K/yr market · 248K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — biodegradable soap - Flapen"
---

# **biodegradable soap**

**Worth a look**

Shows demand growing +196.3% this quarter, but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Market size 51Growth 97Conversion 90Competition 22Returns 97Price range 38Avg price 43Brand share 32Review moat 22Quality gap 22

**Growth**

**Incredible****+196.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$301K**

$301K/yr · 248K searches

**Avg price**

**Okay****$11.16**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.98–$20.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,823.4**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend