---
title: "Binghamton University Apparel — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/binghamton-university-apparel"
last_updated: "2026-08-11T12:31:59.066Z"
locale: en
meta:
description: "Niche score 54/100 · $15K/yr market · 52K searches/yr · $21.51 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $15K/yr market · 52K searches/yr · $21.51 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Binghamton University Apparel — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **binghamton university apparel**
**Worth a look**
Shows a thin review moat (66 avg reviews), but a small market ($15K/yr) keeps it on the watch list.
Market size 4Growth 96Conversion 17Competition 54Returns 93Price range 82Avg price 91Brand share 23Review moat 97Quality gap 42
**Review moat**
**Incredible****65.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+154.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.00–$40.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 52K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, binghamton university apparel is a $15K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **binghamton university apparel market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$27K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#7,622**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**6%**
- Binghamton University57% - Elite Authentics15% - Desert Cactus9% - LOGOVISION5% - Campus Lab4% - College & University Towns T-Shirts & Tees3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +154.0% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/binghamton-university-apparel/trend)
## **Top binghamton university apparel search terms**
- **binghamton university apparel**23K/yr+127.5%2.0% conv. - **binghamton university**8K/yr+181.1%1.5% conv. - **binghamton merch**5K/yr+475.1%2.2% conv. - **binghamton**6K/yr+120.3%1.1% conv. - **binghamton university merchandise**5K/yr+185.5%1.9% conv. - **binghamton university merch**6K/yr+45.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/binghamton-university-apparel/search-terms)
## **Top binghamton university apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6118%$1K12%$2K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Binghamton University Official Institutional Logo Unisex Adult T-Shirt Hunter Green Large**Binghamton University**$18.42**4.3★46 rev](https://www.amazon.com/dp/B08Q5SX3WZ) [2**Binghamton University Official Stacked Unisex Adult T-Shirt Black Large**Binghamton University**$18.90**4.2★42 rev](https://www.amazon.com/dp/B08Q4M5T3H) [3**Binghamton University Official Stacked Unisex Adult T-Shirt Black Medium**Binghamton University**$18.31**4.2★42 rev](https://www.amazon.com/dp/B08Q4N68K8) [4**Binghamton Bearcats Arch Over Green Officially Licensed Adjustable Baseball Hat**Elite Authentics**$21.60**4.4★3 rev](https://www.amazon.com/dp/B0CHN49989) [5**Binghamton University Official Institutional Logo Unisex Adult T-Shirt Hunter Green Medium**Binghamton University**$18.71**4.3★46 rev](https://www.amazon.com/dp/B08Q4M48RX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Campus Lab Binghamton University Laurels Dark Womens Cap Sleeve Baby Rib Crop Top Athletic Heather Small**Campus Lab**$15.91**0 rev1y ago](https://www.amazon.com/dp/B0F9WK8Z8D) [**Binghamton University Bearcats One Color Arch Logo Pullover Hoodie**Campus Lab**$40.38**2 rev1y ago](https://www.amazon.com/dp/B0F49VTMYB) [**Rico Industries NCAA Binghamton Bearcats Primary Logo Green 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$17.49**809 rev1y ago](https://www.amazon.com/dp/B0DT4Q56MK) [**Binghamton New York NY Vintage Athletic Sports Design T-Shirt**Binghamton New York NY Retro T-Shirts & Gifts**$15.07**0 rev2y ago](https://www.amazon.com/dp/B0D1ZG2WDT) [**Binghamton University Officially Licensed Apparel - Collegiate Arched Text Mens Jogger Sweatpants Athletic Heather Medium**Campus Lab**$35.92**45 rev2y ago](https://www.amazon.com/dp/B0D1H8PX3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Campus Lab Binghamton University Laurels Dark Womens Cap Sleeve Baby Rib Crop Top Athletic Heather Small**Campus Lab**$15.91**0.0★**▲ 30%**](https://www.amazon.com/dp/B0F9WK8Z8D) [**Binghamton University Official Stacked Unisex Adult T-Shirt Black Small**Binghamton University**$18.38**4.2★**▲ 29%**](https://www.amazon.com/dp/B08Q4NNQFQ) [**Binghamton University Official Stacked Unisex Adult T-Shirt Black Medium**Binghamton University**$18.31**4.2★**▲ 28%**](https://www.amazon.com/dp/B08Q4N68K8) [**Binghamton University Official Institutional Logo Unisex Adult T-Shirt Hunter Green Medium**Binghamton University**$18.71**4.3★**▲ 20%**](https://www.amazon.com/dp/B08Q4M48RX) [**Binghamton University Official Institutional Logo Unisex Adult T-Shirt Hunter Green Small**Binghamton University**$18.90**4.3★**▲ 19%**](https://www.amazon.com/dp/B08Q4NCST5)
**~~View all trending →~~**
## **What buyers say about binghamton university apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**50%
*“Says it's super soft and comfy”*
**Chain/Key Quality**50%
*“Perfect for my key ring :”*
### **What buyers complain about **
**Size-Overall**50%
*“Too big”*
**Print Quality**17%
*“Bad screen print”*
**Strap/String Quality**17%
*“Even after loosening the strap to the furthest it can go”*
**Value For Money**17%
*“it only adds pennies to the production cost”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**9%
**Chest Fit**7%
**Length**5%
**Material Quality**4%
**Print Quality**4%
**Design-Overall**3%
**Advertised Vs Actual Product**3%
**Color**3%
**Sleeve Fit**2%
## **Common questions**
- **Is binghamton university apparel profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 32 tracked products. 90-day search growth is +154.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the binghamton university apparel niche?**
- 10 brands and 7 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in binghamton university apparel?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Strap/String Quality. The return rate is 1.1%.
- **When does demand for binghamton university apparel peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the binghamton university apparel niche?**
- Listings span $10.00–$40.38; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.
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