---
title: "Bills Jersey Kids — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bills-jersey-kids"
last_updated: "2026-08-06T22:47:15.686Z"
locale: en
meta:
description: "Niche score 34/100 · $70K/yr market · 80K searches/yr · $63.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $70K/yr market · 80K searches/yr · $63.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bills Jersey Kids — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **bills jersey kids**
**Skip it**
Soft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 4Conversion 17Competition 80Returns 27Price range 45Avg price 88Brand share 28Review moat 58Quality gap 18
**Avg price**
**Great****$63.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****1,192.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.66–$199.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$70K**
$70K/yr · 80K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-41.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bills jersey kids is a $70K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bills jersey kids market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#5,587**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **41%**
- **Out of stock**
- **25.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**8%**
- Riddell42% - Outerstuff25% - Ultra Game9% - Franklin Sports6% - WILSON6% - Pegasus Sports3% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -41.3% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bills-jersey-kids/trend)
## **Top bills jersey kids search terms**
- **buffalo bills helmet**28K/yr-39.3%1.6% conv. - **bills helmet**13K/yr-58.1%1.1% conv. - **buffalo bills helmet full size**6K/yr-46.5%2.5% conv. - **buffalo bills jersey youth**6K/yr-20.9%0.0% conv. - **buffalo bills kids jersey**4K/yr+2.4%0.5% conv. - **kids bills jersey**5K/yr-34.4%0.3% conv. - **buffalo bills youth jersey**4K/yr-23.7%2.5% conv. - **kids buffalo bills jersey**4K/yr-40.2%0.9% conv. - **bills jersey kids**5K/yr-58.6%1.1% conv. - **buffalo bills jersey kids**5K/yr-55.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bills-jersey-kids/search-terms)
## **Top bills jersey kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Riddell NFL Buffalo Bills Mini Speed Football Helmet**Riddell**$33.38**4.8★11,401 rev](https://www.amazon.com/dp/B0926VH5HR) [2**Ultra Game NFL Official Youth Super Soft Game Day Mesh Jersey Shirt Buffalo Bills White 18-20**Ultra Game**$29.46**4.5★2,473 rev](https://www.amazon.com/dp/B07WQ1JFLN) [3**Riddell NFL Buffalo Bills Full Size Speed Replica Football Helmet**Riddell**$169.88**4.6★187 rev](https://www.amazon.com/dp/B00ZMINQEM) [4**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)**Outerstuff**$30.20**4.7★711 rev](https://www.amazon.com/dp/B0CD16BFD8) [5**WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills**WILSON**$32.54**4.7★535 rev](https://www.amazon.com/dp/B08BZVMTRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NFL Buffalo Bills Mini Metallic Hover Helmet**Pegasus Sports**$68.27**244 rev1w ago](https://www.amazon.com/dp/B0D6WHXRGP) [**Buffalo Bills White 2025 Rivalries Riddell Speed Replica Full Size Football Helmet - NFL Replica Helmets**Riddell**$199.08**3 rev10mo ago](https://www.amazon.com/dp/B0FQQCPGFZ) [**Buffalo Bills White 2025 Rivalries Revolution Speed Mini Football Helmet - New in Riddell Box**Riddell**$51.78**3 rev10mo ago](https://www.amazon.com/dp/B0FQR3C3JS) [**NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Medium 10/12**Outerstuff**$40.67**54 rev10mo ago](https://www.amazon.com/dp/B0FPNJ6WKH) [**NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16**Outerstuff**$40.20**54 rev10mo ago](https://www.amazon.com/dp/B0FPNFJTXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NFL Kids Youth 8-20 Officially Licensed Team Color Wordmark Primary Logo Victory Stripe V-Neck Jersey T-Shirt (Buffalo Bills Blue 14-16)**Outerstuff**$30.61**4.8★**▲ 663%**](https://www.amazon.com/dp/B0FRGZGV3X) [**Outerstuff NFL Boys Youth (8-20) Buffalo Bills Mario Williams #94 Alternate Game Day Jersey Large (14-16)**Outerstuff**$26.00**5.0★**▲ 561%**](https://www.amazon.com/dp/B0B4F5QDPB) [**NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16**Outerstuff**$40.20**4.7★**▲ 535%**](https://www.amazon.com/dp/B0FPNFJTXG) [**WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills**WILSON**$32.54**4.7★**▲ 527%**](https://www.amazon.com/dp/B08BZVMTRF) [**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)**Outerstuff**$30.20**4.7★**▲ 313%**](https://www.amazon.com/dp/B0CD16BFD8)
**~~View all trending →~~**
## **What buyers say about bills jersey kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“feels well made”*
**Advertised Vs Actual Product**22%
*“Exactly as described”*
**Value For Money**19%
*“great value for money”*
**Durability**14%
*“Durable, lightweight, great value for money”*
**Design-Overall**6%
*“The helmet looks great”*
### **What buyers complain about **
**Size-Overall**100%
*“too small”*
### **Top return reasons **
**Size-Overall**64%
**Length**6%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Quality-Overall**2%
**Color**2%
**Material Quality**2%
**Arm Fit**2%
**Flatness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bills jersey kids profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the bills jersey kids niche?**
- 11 brands and 26 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in bills jersey kids?**
- Top complaints mined from reviews: Size-Overall. The return rate is 4.8%.
- **What does it cost to enter the bills jersey kids niche?**
- Listings span $10.66–$199.08; the average listing price is $63.11 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.
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