---
title: "Bike Helmet — $5.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bike-helmet"
last_updated: "2026-08-11T03:50:06.865Z"
locale: en
meta:
description: "Niche score 62/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bike Helmet — $5.6M/yr Amazon US Niche (2026) - Flapen"
---
# **bike helmet**
**Worth a look**
Shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 70Conversion 20Competition 84Returns 24Price range 63Avg price 94Brand share 77Review moat 31Quality gap 24
**Market size**
**Incredible****$5.6M**
$5.6M/yr · 7.4M searches
**Avg price**
**Great****$47.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+51.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$16.07–$148.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,443.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bike helmet is a $5.6M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bike helmet market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$4.7M–$5.9M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**38%**
- Retrospec22% - Schwinn17% - findway7% - CARTMAN6% - ILM6% - Roozo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.
250K150KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bike-helmet/trend)
## **Top bike helmet search terms**
- **bike helmet**1.7M/yr+58.5%1.5% conv. - **dirt bike helmets**981K/yr+23.8%0.1% conv. - **bike helmet adult men**514K/yr+57.6%2.6% conv. - **ebike helmet**387K/yr+88.8%0.5% conv. - **bicycle helmet**396K/yr+51.5%1.4% conv. - **dirt bike helmet**426K/yr+38.7%0.1% conv. - **bike helmet women adult**324K/yr+91.0%1.7% conv. - **e bike helmet**230K/yr+80.8%0.4% conv. - **mountain bike helmet**325K/yr+30.4%0.4% conv. - **adult bike helmet**215K/yr+77.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bike-helmet/search-terms)
## **Top bike helmet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$167K6%$335K9%$502K12%$670K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet**Schwinn**$29.89**4.7★12,934 rev](https://www.amazon.com/dp/B00012M5MS) [2**Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation- Large- Matte Black**Retrospec**$27.81**4.5★8,137 rev](https://www.amazon.com/dp/B094PPPR3R) [3**Schwinn Thrasher Helmet for Adults White Size 58-62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet**Schwinn**$28.77**4.7★2,691 rev](https://www.amazon.com/dp/B0D31ZM3G3) [4**CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike**CARTMAN**$54.21**4.5★427 rev](https://www.amazon.com/dp/B0DM66W1VL) [5**Mountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor**ANYPASS**$34.62**4.6★202 rev](https://www.amazon.com/dp/B0G4V1GL2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor**ANYPASS**$34.62**202 rev7mo ago](https://www.amazon.com/dp/B0G4V1GL2Y) [**ROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves**Roozo**$58.36**738 rev1y ago](https://www.amazon.com/dp/B0F5WMM216) [**ROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves**Roozo**$57.95**738 rev1y ago](https://www.amazon.com/dp/B0F5WKZKVX) [**BOTHLIKE Bike Helmet Adult for Men and Women Lightweight Ebike Helmet with LED Light & Magnetic Goggles USB Charging Cable Included Cycling Helmet for Adult with Adjustable Dial Fit 22.8- 24.4**BOTHLIKE**$35.87**297 rev1y ago](https://www.amazon.com/dp/B0DX76DCH2) [**CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike**CARTMAN**$54.21**427 rev1y ago](https://www.amazon.com/dp/B0DM66W1VL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves**Roozo**$58.36**4.6★**▲ 114%**](https://www.amazon.com/dp/B0F5WMM216) [**Mountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor**ANYPASS**$34.62**4.6★**▲ 111%**](https://www.amazon.com/dp/B0G4V1GL2Y) [**CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike**CARTMAN**$54.21**4.5★**▲ 108%**](https://www.amazon.com/dp/B0DM66W1VL) [**Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte White**Fox Racing**$148.36**4.7★**▲ 77%**](https://www.amazon.com/dp/B0BQZCRJLH) [**Schwinn Thrasher Helmet for Adults White Size 58-62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet**Schwinn**$28.77**4.7★**▲ 62%**](https://www.amazon.com/dp/B0D31ZM3G3)
**~~View all trending →~~**
## **What buyers say about bike helmet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits true to size”*
**Quality-Overall**13%
*“EXCELLENT PRODUCT”*
**Comfort-Overall**12%
*“Comfortable Helmet”*
**Value For Money**9%
*“Great value”*
**Weight Light**5%
*“Its lightweight and breathable”*
**Adjustability/Rotatability/Reclining**3%
*“Easy to adjust”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Safety Standards**2%
*“Important safety feature”*
**Durability**2%
*“it didnt break surprisingly”*
**Strength**2%
*“This is a solid, well made, comfortable helmet”*
### **What buyers complain about **
**Size-Overall**33%
*“RUNS SMALL”*
**Quality-Overall**7%
*“Disappointed in quality”*
**Durability**6%
*“broke easily”*
**Color**3%
*“not the color I hoped for”*
**Functionality-Overall**3%
*“then would not turn on”*
**Material Quality**3%
*“Crappy material”*
**Comfort-Overall**2%
*“which made them uncomfortable for longer sessions”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Value For Money**2%
*“Not a good value”*
**Adjustability/Rotatability/Reclining**2%
*“adjustability sucked”*
### **Top return reasons **
**Size-Overall**86%
**Advertised Vs Actual Product**2%
**Comfort-Overall**2%
**Weight Heavy**2%
**Value For Money**1%
**Color**1%
**Cushion**1%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Adjustability/Rotatability/Reclining**1%
## **Common questions**
- **Is bike helmet profitable to sell on Amazon United States?**
- The niche generates $5.6M/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the bike helmet niche?**
- 29 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in bike helmet?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.4% — above our launch gate.
- **When does demand for bike helmet peak?**
- Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bike helmet niche?**
- Listings span $16.07–$148.98; the average listing price is $47.22 (sweet spot $15–$100). The average incumbent carries 3,444 reviews — the moat a new listing must climb.
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