---
title: "Benchmade 940 — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/benchmade-940"
last_updated: "2026-08-11T04:06:53.211Z"
locale: en
meta:
description: "Niche score 25/100 · $109K/yr market · 94K searches/yr · $210.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $109K/yr market · 94K searches/yr · $210.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benchmade 940 — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **benchmade 940**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 36Conversion 7Competition 6Returns 42Price range 27Avg price 45Brand share 0Review moat 85Quality gap 23
**Review moat**
**Great****300.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$210.75**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$28.90–$292.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$109K**
$109K/yr · 94K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, benchmade 940 is a $109K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 25/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benchmade 940 market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$158K–$211K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#364**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Benchmade96% - HUAAO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/benchmade-940/trend)
## **Top benchmade 940 search terms**
- **benchmade osborne**33K/yr+7.5%0.7% conv. - **benchmade 940**26K/yr-5.0%0.5% conv. - **benchmade osborne 940**14K/yr+11.1%0.4% conv. - **benchmade 940 osborne**12K/yr+47.1%0.5% conv. - **osborne 940**3K/yr+64.7%0.8% conv. - **benchmade 945**2K/yr-13.0%0.5% conv. - **940**1K/yr+4.5%0.0% conv. - **940 osborne benchmade**2K/yr-46.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/benchmade-940/search-terms)
## **Top benchmade 940 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$16K30%$33K45%$49K60%$65K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green 6061-T6 Aluminum Handle (940)**Benchmade**$230.04**4.7★899 rev](https://www.amazon.com/dp/B000QA9G2W) [2**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (940-2)**Benchmade**$221.37**4.6★745 rev](https://www.amazon.com/dp/B01HC2YSJ2) [3**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)**Benchmade**$287.69**4.4★21 rev](https://www.amazon.com/dp/B0D9MQKBCG) [4**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)**Benchmade**$203.66**4.6★77 rev](https://www.amazon.com/dp/B08MVBQQDB) [5**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green Aluminum Handle (945)**Benchmade**$211.04**4.7★78 rev](https://www.amazon.com/dp/B097BLVSFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)**Benchmade**$287.69**21 rev2y ago](https://www.amazon.com/dp/B0D9MQKBCG) [**HUAAO 7.7 Manually Button-Lock Pocket Knife Folding Knife with Reversible Pocket Clip 3.14 D2 Blade and Green Aluminum Alloy Handles Outdoor Survival Knife EDC Hunting Tool**HUAAO**$28.90**274 rev2y ago](https://www.amazon.com/dp/B0D454RCNX) [**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black Carbon Fiber Handle (945-2)**Benchmade**$292.58**9 rev3y ago](https://www.amazon.com/dp/B0BW9WWT9R) [**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green Aluminum Handle (945)**Benchmade**$211.04**78 rev5y ago](https://www.amazon.com/dp/B097BLVSFN) [**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)**Benchmade**$203.66**77 rev5y ago](https://www.amazon.com/dp/B08MVBQQDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)**Benchmade**$203.66**4.6★**▲ 91%**](https://www.amazon.com/dp/B08MVBQQDB) [**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (940-2)**Benchmade**$221.37**4.6★**▲ 37%**](https://www.amazon.com/dp/B01HC2YSJ2) [**HUAAO 7.7 Manually Button-Lock Pocket Knife Folding Knife with Reversible Pocket Clip 3.14 D2 Blade and Green Aluminum Alloy Handles Outdoor Survival Knife EDC Hunting Tool**HUAAO**$28.90**4.6★**▲ 37%**](https://www.amazon.com/dp/B0D454RCNX) [**Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)**Benchmade**$287.69**4.4★**▲ 22%**](https://www.amazon.com/dp/B0D9MQKBCG) [**Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black Carbon Fiber Handle (945-2)**Benchmade**$292.58**4.8★**▲ 13%**](https://www.amazon.com/dp/B0BW9WWT9R)
**~~View all trending →~~**
## **What buyers say about benchmade 940**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great quality”*
**Sharpness**13%
*“Beautiful knife”*
**Value For Money**12%
*“Incredible value”*
**Design-Overall**5%
*“Top shelf craftsmanship”*
**Ease Of Use**5%
*“It's basic and usable”*
**Size-Overall**4%
*“Very impressed by fit”*
**Weight Light**4%
*“lightweight”*
**Touch/Button Controls**3%
*“Perfect, good quality, button opening is easy to use”*
**Durability**3%
*“Lightweight durable and easily deployed by one button”*
**Soft Feel**2%
*“Mechanically it is smooth and well built, and looks pretty cool”*
### **What buyers complain about **
**Size-Overall**16%
*“Too small and narrow”*
**Quality-Overall**16%
*“cheap”*
**Value For Money**15%
*“Was a bit pricey at around $200”*
**Sharpness**6%
*“Didnt come out the box as sharp as I was imagining it to be”*
**Ease Of Use**3%
*“It's a little hard to open”*
**Advertised Vs Actual Product**2%
*“Whats shown in the product photos is not what you actually receive”*
**Rusts/Corrodes**2%
*“will rust”*
**Color**2%
*“I didnt like the color at first”*
**Durability**1%
*“breaks in after use”*
**Stiffness**1%
*“A bit stiff out of the box”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**16%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Quality-Overall**7%
**Color**4%
**Functionality-Overall**4%
**Sharpness**3%
**Defective Material/Parts**3%
**Scratch Resistance**3%
## **Common questions**
- **Is benchmade 940 profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 7 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Skip it (25/100).
- **How competitive is the benchmade 940 niche?**
- 2 brands and 21 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in benchmade 940?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.6%.
- **When does demand for benchmade 940 peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the benchmade 940 niche?**
- Listings span $28.90–$292.58; the average listing price is $210.75 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.
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