---
title: "Search terms — belay device - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/belay-device/search-terms"
last_updated: "2026-08-11T09:37:45.381Z"
locale: en
meta:
  description: "Niche score 42/100 · $415K/yr market · 197K searches/yr · $79.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $415K/yr market · 197K searches/yr · $79.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — belay device - Flapen"
---

# **belay device**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 27Conversion 33Competition 61Returns 45Price range 70Avg price 82Brand share 4Review moat 67Quality gap 17

**Avg price**

**Great****$79.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$11.71–$133.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****834.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$415K**

$415K/yr · 197K searches

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms