---
title: "Trend — beach blanket - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/beach-blanket/trend"
last_updated: "2026-08-06T00:16:38.258Z"
locale: en
meta:
  description: "Niche score 64/100 · $2.4M/yr market · 3.1M searches/yr · $20.42 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $2.4M/yr market · 3.1M searches/yr · $20.42 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — beach blanket - Flapen"
---

# **beach blanket**

**Launch it**

A $2.4M/yr market growing +148.6% this quarter with returns at 2.9% — clears our launch bar.

Market size 95Growth 96Conversion 47Competition 41Returns 53Price range 74Avg price 89Brand share 54Review moat 33Quality gap 38

**Growth**

**Incredible****+148.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 3.1M searches

**Avg price**

**Great****$20.42**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.82–$32.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,156.9**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend