---
title: "Bb Gun Targets — $879K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bb-gun-targets"
last_updated: "2026-08-10T23:19:25.320Z"
locale: en
meta:
description: "Niche score 59/100 · $879K/yr market · 586K searches/yr · $41.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $879K/yr market · 586K searches/yr · $41.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bb Gun Targets — $879K/yr Amazon US Niche (2026) - Flapen"
---
# **bb gun targets**
**Launch it**
A $879K/yr market growing +5.4% this quarter with returns at 1.1% — clears our launch bar.
Market size 75Growth 32Conversion 46Competition 76Returns 92Price range 22Avg price 95Brand share 61Review moat 35Quality gap 45
**Avg price**
**Incredible****$41.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Great****$879K**
$879K/yr · 586K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,037.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$8.18–$393.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bb gun targets is a $879K/yr Amazon United States market (586K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bb gun targets market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$821K–$1.0M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#908**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**26%**
- Splatterburst Targets20% - Atflbox17% - PTPHJEG12% - KNINE OUTDOORS12% - Crosman7% - Highwild6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
40K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bb-gun-targets/trend)
## **Top bb gun targets search terms**
- **bb gun targets**154K/yr-1.2%2.6% conv. - **airsoft target**69K/yr-11.0%1.4% conv. - **pellet gun targets**51K/yr+8.3%2.4% conv. - **bb gun target**54K/yr+8.3%2.8% conv. - **bb target**39K/yr+7.8%2.1% conv. - **bb gun targets for backyard**38K/yr+9.6%3.4% conv. - **airsoft targets**33K/yr+2.1%1.2% conv. - **pellet target**22K/yr+23.6%1.5% conv. - **air rifle targets**20K/yr+14.9%1.8% conv. - **pellet gun target**16K/yr+31.7%3.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bb-gun-targets/search-terms)
## **Top bb gun targets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$70K12%$105K16%$141K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle**Splatterburst Targets**$25.00**4.8★8,468 rev](https://www.amazon.com/dp/B00K1DVBI6) [2**KNINE OUTDOORS Resetting Shooting Target Airsoft Rimfire Pellet BB Gun Target Rated for .22 .177 Caliber (Airgun)**KNINE OUTDOORS**$21.62**4.1★1,246 rev](https://www.amazon.com/dp/B09ZY5DTQZ) [3**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★391 rev](https://www.amazon.com/dp/B0DPFT9GPZ) [4**PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$8.18**4.6★235 rev](https://www.amazon.com/dp/B0DPFSMRLV) [5**Game Face ASTLG Auto-Reset AirSoft Targets**Game Face**$22.61**3.9★5,542 rev](https://www.amazon.com/dp/B0038P3F8I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mokeyder 5-Prong Base Target Stand Adjustable Metal Shooting Stand with 10 pcs Target Paper and 9 Clips Portable Archery Stand for Outdoor BB Gun Airsoft Pellet Pistol Shooting Practice**Mokeyder**$21.45**125 rev1y ago](https://www.amazon.com/dp/B0F7KJFDV9) [**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**391 rev1y ago](https://www.amazon.com/dp/B0DPFT9GPZ) [**PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$8.18**235 rev1y ago](https://www.amazon.com/dp/B0DPFSMRLV) [**AIMAX OUTDOOR Pellet Gun Target Trap with Center Shot - 12pcs Paper Targets and 4 Resetting Metal Shooting Targets for Airgun Rifle Rimfire Perfect for Backyard Outdoor Indoor Shooting Practice**Aimax Outdoor**$53.03**191 rev1y ago](https://www.amazon.com/dp/B0DJQXRWKR) [**KNINE OUTDOORS 6 Pack Plastic Bottles Shooting Targets for Shooting 6 Bright Colors with Hanging Rope for Target Practice Target Practice for Airsoft Pellet Pistol BB Gun**KNINE OUTDOORS**$22.15**114 rev1y ago](https://www.amazon.com/dp/B0DD46TL5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★**▲ 219%**](https://www.amazon.com/dp/B0DPFT9GPZ) [**Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (50 Pack)**Splatterburst Targets**$39.79**4.8★**▲ 217%**](https://www.amazon.com/dp/B06XPF9HSZ) [**PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$8.18**4.6★**▲ 157%**](https://www.amazon.com/dp/B0DPFSMRLV) [**25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle**Splatterburst Targets**$25.00**4.8★**▲ 109%**](https://www.amazon.com/dp/B00K1DVBI6) [**Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)**Splatterburst Targets**$13.43**4.8★**▲ 79%**](https://www.amazon.com/dp/B00K1CFP6G)
**~~View all trending →~~**
## **What buyers say about bb gun targets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“No complaints”*
**Value For Money**13%
*“Good Price”*
**Fun/Entertainment Experience**11%
*“Fun for all ages”*
**Durability**9%
*“are very durable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**5%
*“Good size for all levels on the sport”*
**Efficiency**5%
*“They are good for practice”*
**Range**5%
*“A fun target to help make your own little range”*
**Ease Of Use**4%
*“Fun to use”*
**Weight Heavy**2%
*“It weighs enough to not have to worry about it tipping over”*
### **What buyers complain about **
**Size-Overall**47%
*“the legs are way too short”*
**Quality-Overall**7%
*“Super cheap made”*
**Durability**6%
*“Dont expect for it to last long”*
**Value For Money**4%
*“more expensive product”*
**Strength**4%
*“Its also too flimsy to work as designed”*
**Advertised Vs Actual Product**3%
*“the pictures of this are very misleading”*
**Functionality-Overall**2%
*“Does not work”*
**Assembly/Installation**1%
*“Assembly was quite aggravating”*
**Thickness**1%
*“Could be thicker material its states pellet gun”*
**Visibility**1%
*“making the visibility difficult at range”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Value For Money**3%
**Compatibility-Overall**2%
**Strength**2%
**Weight Heavy**2%
**Range**1%
**Quality-Overall**1%
## **Common questions**
- **Is bb gun targets profitable to sell on Amazon United States?**
- The niche generates $879K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the bb gun targets niche?**
- 18 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in bb gun targets?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- **When does demand for bb gun targets peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the bb gun targets niche?**
- Listings span $8.18–$393.36; the average listing price is $41.05 (sweet spot $15–$100). The average incumbent carries 3,038 reviews — the moat a new listing must climb.
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