---
title: "Basketball — $16.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/basketball"
last_updated: "2026-08-11T00:18:46.997Z"
locale: en
meta:
description: "Niche score 56/100 · $16.1M/yr market · 15.1M searches/yr · $38.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $16.1M/yr market · 15.1M searches/yr · $38.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Basketball — $16.1M/yr Amazon US Niche (2026) - Flapen"
---
# **basketball**
**Launch it**
A $16.1M/yr market growing +39.8% this quarter with returns at 1.8% — clears our launch bar.
Market size 100Growth 62Conversion 34Competition 42Returns 78Price range 68Avg price 95Brand share 16Review moat 24Quality gap 28
**Market size**
**Incredible****$16.1M**
$16.1M/yr · 15.1M searches
**Avg price**
**Incredible****$38.96**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$11.14–$136.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+39.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,287.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basketball is a $16.1M/yr Amazon United States market (15.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basketball market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$11.7M–$15.6M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**4%**
- WILSON53% - Spalding19% - Senston12% - AND15% - KUYOTQ5% - PECOGO3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.8% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/basketball/trend)
## **Top basketball search terms**
- **nba**5.3M/yr+118.3%0.0% conv. - **basketball**6.6M/yr+0.9%2.1% conv. - **outdoor basketball**424K/yr+21.1%3.6% conv. - **basketballs**322K/yr-4.0%1.7% conv. - **nba basketball**187K/yr+55.3%0.8% conv. - **wilson evolution basketball**330K/yr-13.8%1.0% conv. - **wilson basketball**254K/yr-3.2%1.6% conv. - **kids basketball**217K/yr+1.9%1.8% conv. - **basket ball**165K/yr+10.0%2.3% conv. - **wilson**134K/yr+17.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/basketball/search-terms)
## **Top basketball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.2M30%$4.8M40%$6.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233**WILSON**$24.21**4.7★9,680 rev](https://www.amazon.com/dp/B0009KF59M) [2**Spalding Street Outdoor Basketball 29.5**Spalding**$22.93**4.6★15,244 rev](https://www.amazon.com/dp/B08QJC5YPX) [3**Senston 29.5 Basketball Outdoor Indoor Rubber Basketball Ball Official Size 7 Basketballs with Pump Black/Gold**Senston**$20.59**4.4★7,775 rev](https://www.amazon.com/dp/B07MH6LV4C) [4**WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5**WILSON**$49.57**4.7★746 rev](https://www.amazon.com/dp/B0D86XNSCQ) [5**KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)**KUYOTQ**$19.16**4.7★527 rev](https://www.amazon.com/dp/B09TJ6TRNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in**AND1**$12.96**61 rev1y ago](https://www.amazon.com/dp/B0DYF9X3QZ) [**AND1 Rubber Basketball & Pump- Official Size 5 (27.5) Streetball Made for Indoor and Outdoor Basketball Games**AND1**$12.08**523 rev1y ago](https://www.amazon.com/dp/B0DJPZWWNH) [**WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5**WILSON**$49.57**746 rev1y ago](https://www.amazon.com/dp/B0D86XNSCQ) [**Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 7 Mens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics**Spalding**$136.66**353 rev1y ago](https://www.amazon.com/dp/B0BGQGTVYR) [**Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 6 Womens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics**Spalding**$135.07**110 rev1y ago](https://www.amazon.com/dp/B0BGQKCP5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PECOGO Official Rubber Basketball 27.5 29.5 Outdoor Indoor Mens Basketball Ball Size 5 Size 7 for Kids Youth Teen Boys and Girls Gift Ideas(Without Pump)**PECOGO**$19.04**4.7★**▲ 60%**](https://www.amazon.com/dp/B09RWH4Y7S) [**AND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in**AND1**$12.96**4.5★**▲ 60%**](https://www.amazon.com/dp/B0DYF9X3QZ) [**Spalding Street Outdoor Basketball 28.5**Spalding**$22.66**4.6★**▲ 54%**](https://www.amazon.com/dp/B08QJGJYYW) [**XEDGE Basketball Size 5/6/7 Composite Leather Street Basketball Indoor Outdoor Game Ball with Needle Pump and Carry Bag (Red Size 7)**XEDGE**$28.94**4.4★**▲ 49%**](https://www.amazon.com/dp/B082M89BJ1) [**KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)**KUYOTQ**$19.16**4.7★**▲ 37%**](https://www.amazon.com/dp/B09TJ6TRNL)
**~~View all trending →~~**
## **What buyers say about basketball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent Quality”*
**Value For Money**15%
*“Great value”*
**Grip**10%
*“easy to grip”*
**Advertised Vs Actual Product**8%
*“Performs as it is intended”*
**Durability**5%
*“Durable”*
**Inflation/Deflation**4%
*“Bounce and inflation were great”*
**Size-Overall**4%
*“Great size”*
**Exercise/Sports Suitability**3%
*“It's the perfect thing for outdoor fun & fitness 💪”*
**Suitable For Indoor**3%
*“great for indoor as well as outdoor use”*
**Color**2%
*“great color”*
### **What buyers complain about **
**Inflation/Deflation**17%
*“Wont stay inflated”*
**Quality-Overall**10%
*“Quality was misleading”*
**Durability**9%
*“Didn't last”*
**Leak-Proof**9%
*“slow air leak”*
**Size-Overall**8%
*“It's a tiny basketball”*
**Flatness**6%
*“it always goes flat”*
**Grip**5%
*“Grip could be better”*
**Advertised Vs Actual Product**4%
*“not whats pictured”*
**Value For Money**4%
*“is a bit pricey for what you get”*
**Product Condition**3%
*“Sent me a used ball”*
### **Top return reasons **
**Size-Overall**35%
**Inflation/Deflation**10%
**Value For Money**7%
**Leak-Proof**6%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Quality-Overall**5%
**Grip**4%
**Color**3%
## **Common questions**
- **Is basketball profitable to sell on Amazon United States?**
- The niche generates $16.1M/yr across 24 tracked products. 90-day search growth is +39.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the basketball niche?**
- 8 brands and 65 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in basketball?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Durability. The return rate is 1.8%.
- **When does demand for basketball peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the basketball niche?**
- Listings span $11.14–$136.66; the average listing price is $38.96 (sweet spot $15–$100). The average incumbent carries 6,288 reviews — the moat a new listing must climb.
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