---
title: "Basketball Action Figures — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/basketball-action-figures"
last_updated: "2026-08-07T17:04:21.853Z"
locale: en
meta:
description: "Niche score 41/100 · $218K/yr market · 209K searches/yr · $22.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $218K/yr market · 209K searches/yr · $22.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basketball Action Figures — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **basketball action figures**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 19Conversion 55Competition 18Returns 90Price range 91Avg price 94Brand share 0Review moat 58Quality gap 21
**Avg price**
**Great****$22.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.34–$49.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,171.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$218K**
$218K/yr · 209K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basketball action figures is a $218K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basketball action figures market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$341K–$454K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#1,019**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- WILSON51% - ZURU31% - 5 Surprise15% - ZURU BALLERS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/basketball-action-figures/trend)
## **Top basketball action figures search terms**
- **nba ballers**142K/yr-6.2%3.5% conv. - **nba ballers series 2**28K/yr-26.7%6.6% conv. - **nba ballers series 3**8K/yr-4.8%3.9% conv. - **zuru nba ballers**4K/yr-10.2%3.8% conv. - **nba baller**4K/yr-25.8%3.6% conv. - **mini brands nba**4K/yr-26.3%0.8% conv. - **5 surprise nba ballers**5K/yr-14.5%4.5% conv. - **5 surprise nba ballers series 2**7K/yr-59.5%9.6% conv. - **nba mini brands**3K/yr-59.3%0.5% conv. - **nba surprise ballers**3K/yr-71.6%7.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/basketball-action-figures/search-terms)
## **Top basketball action figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$65K40%$87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)**ZURU**$26.88**4.8★185 rev](https://www.amazon.com/dp/B0FMBK9S3H) [2**WILSON NBA Team Retro Mini Basketball - Los Angeles Lakers**WILSON**$13.34**4.7★1,995 rev](https://www.amazon.com/dp/B091MS2VD4) [3**5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)**5 Surprise**$15.48**4.7★786 rev](https://www.amazon.com/dp/B0DBNYLP59) [4**WILSON NBA Team Retro Mini Basketball - Philadelphia 76ers**WILSON**$14.76**4.7★1,995 rev](https://www.amazon.com/dp/B091M7JMC7) [5**WILSON NBA Team Retro Mini Basketball - Chicago Bulls**WILSON**$14.31**4.7★1,995 rev](https://www.amazon.com/dp/B091M99MK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FIFA World Cup 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product Surprise Unboxing Soccer Collectible Sports Toy for Boys Ages 3+**ZURU BALLERS**$18.56**438 rev6mo ago](https://www.amazon.com/dp/B0FJJ9KFBC) [**ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)**ZURU**$26.88**185 rev11mo ago](https://www.amazon.com/dp/B0FMBK9S3H) [**5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)**5 Surprise**$15.48**786 rev1y ago](https://www.amazon.com/dp/B0DBNYLP59) [**Zuru NBA Ballers Basketball Player Set - Bundle of 2 Mystery Mini Stars Figurines Plus Stickers More | Collectible NBA Athlete Figures Series 1**ZURU**$32.38**8 rev1y ago](https://www.amazon.com/dp/B0DXRMQN9H) [**WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5**WILSON**$49.57**746 rev1y ago](https://www.amazon.com/dp/B0D86XNSCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WILSON NBA Player Icon Mini Basketball - Giannis Antetokounmpo Mini Size**WILSON**$18.58**4.6★**▲ 252%**](https://www.amazon.com/dp/B09CKSTYLP) [**WILSON NBA Team Retro Mini Basketball - Los Angeles Lakers**WILSON**$13.34**4.7★**▲ 235%**](https://www.amazon.com/dp/B091MS2VD4) [**WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5**WILSON**$49.57**4.7★**▲ 201%**](https://www.amazon.com/dp/B0D86XNSCQ) [**WILSON NBA Team Retro Mini Basketball - Chicago Bulls**WILSON**$14.31**4.7★**▲ 134%**](https://www.amazon.com/dp/B091M99MK3) [**WILSON NBA Authentic Series Basketball - Outdoor Size 7-29.5**WILSON**$31.00**4.6★**▲ 91%**](https://www.amazon.com/dp/B091MQ4P7D)
**~~View all trending →~~**
## **What buyers say about basketball action figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“great quality ver fun almost complete my collection”*
**Fun/Entertainment Experience**16%
*“Lots of fun”*
**Collectibles**11%
*“They are adorable and collectible”*
**Value For Money**10%
*“Worth it”*
**Gifting Purpose**7%
*“it also makes for a fantastic gift”*
**Grip**6%
*“What stands out for me is the grip of the fingers making it easier to hold”*
**Advertised Vs Actual Product**6%
*“exactly what he wanted”*
**Design-Overall**3%
*“- Classy design and well-carved figures”*
**Inflation/Deflation**2%
*“was fully inflated”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Value For Money**18%
*“its half the price”*
**Quality-Overall**12%
*“These are super over priced for the size and quality”*
**Size-Overall**11%
*“Ball is smaller than the approximate size stated. 29.5/75cm”*
**Product Condition**5%
*“Delivered used/defective without original packaging”*
**Leak-Proof**5%
*“Leaked”*
**Advertised Vs Actual Product**5%
*“This is very deceiving”*
**Gifting Purpose**5%
*“It was a gift”*
**Inflation/Deflation**5%
*“Ball did not retain air”*
**Durability**3%
*“Coating started coming off in the first 30 minutes of use”*
**Fun/Entertainment Experience**3%
*“Kids were disappointed stop playing with it after 5 min waste of money”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**15%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Grip**5%
**Material Quality**5%
**Inflation/Deflation**5%
**Product Condition**4%
**Functionality-Overall**4%
## **Common questions**
- **Is basketball action figures profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the basketball action figures niche?**
- 4 brands and 76 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in basketball action figures?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.3%.
- **When does demand for basketball action figures peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the basketball action figures niche?**
- Listings span $13.34–$49.57; the average listing price is $22.70 (sweet spot $15–$100). The average incumbent carries 1,172 reviews — the moat a new listing must climb.
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