---
title: "Baseball — $7.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/baseball"
last_updated: "2026-08-10T15:00:22.702Z"
locale: en
meta:
description: "Niche score 48/100 · $7.3M/yr market · 9.9M searches/yr · $42.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $7.3M/yr market · 9.9M searches/yr · $42.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baseball — $7.3M/yr Amazon US Niche (2026) - Flapen"
---
# **baseball**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 99Growth 26Conversion 22Competition 36Returns 86Price range 50Avg price 95Brand share 19Review moat 25Quality gap 21
**Market size**
**Incredible****$7.3M**
$7.3M/yr · 9.9M searches
**Avg price**
**Incredible****$42.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.04–$179.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,632.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baseball is a $7.3M/yr Amazon United States market (9.9M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baseball market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$6.4M–$8.5M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**6%**
- Rawlings50% - GoSports17% - WILSON16% - Willtok6% - Amazon Basics3% - FATEUAER2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/baseball/trend)
## **Top baseball search terms**
- **baseball**3.9M/yr+10.1%0.4% conv. - **baseballs**926K/yr+16.5%2.8% conv. - **baseball training equipment**597K/yr-7.9%0.1% conv. - **baseball stuff**511K/yr+25.4%0.0% conv. - **baseball gear**489K/yr-8.5%0.1% conv. - **baseball gifts**954K/yr-15.0%0.1% conv. - **baseball accessories**534K/yr-36.0%0.1% conv. - **bucket of baseballs**284K/yr+3.9%2.5% conv. - **baseb**165K/yr+10.9%0.0% conv. - **baseball equipment**204K/yr-2.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/baseball/search-terms)
## **Top baseball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$727K20%$1.5M30%$2.2M40%$2.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | Official League Recreational Use Practice Baseballs | Youth/8U | OLB3 | Bucket | 24 Count**Rawlings**$49.36**4.7★6,529 rev](https://www.amazon.com/dp/B0015CFUZW) [2**WILSON Practice and Soft Compression Baseballs A1010 Blem (One Dozen) White & Red (A1011)**WILSON**$55.69**4.7★1,382 rev](https://www.amazon.com/dp/B0089YV15W) [3**GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults**GoSports**$14.51**4.6★5,885 rev](https://www.amazon.com/dp/B07X2Z38G9) [4**GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics**GoSports**$19.58**4.8★9,450 rev](https://www.amazon.com/dp/B07RJZLQY7) [5**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**4.8★1,103 rev](https://www.amazon.com/dp/B0CXHRHH71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baseball Softball Net with Blocking System 6x6ft Batting Cage Practice Net**WICTTISPOSI**$64.49**205 rev10mo ago](https://www.amazon.com/dp/B0FPLRKGPS) [**Amazon Basics Bucket of Practice Baseballs 24 Count Regulation Size 9-inch Youth League**Amazon Basics**$46.65**255 rev1y ago](https://www.amazon.com/dp/B0DQKVS31M) [**GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics**GoSports**$19.58**9,450 rev1y ago](https://www.amazon.com/dp/B07RJZLQY7) [**CMBJJU 3PACK Kids Sunglasses Youth Baseball Glasses Cycling Goggles for 6-14 Boys Girls UV400 Protection (3pcs-Black Blue+White Blue+Blue Pink-K01)**CMBJJU**$17.94**594 rev1y ago](https://www.amazon.com/dp/B0DHGWG9PK) [**Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)**Kegrimi**$10.48**656 rev1y ago](https://www.amazon.com/dp/B0DB7QJYL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FATEUAER Foam Baseballs Soft Baseballs 6 Pack and 12 Pack for Kids Beginners Training Ball Safe Throwing for Indoor or Outdoor Play with Carrying Bag Baseball Gifts for Boys and Girls (6Pce)**FATEUAER**$14.56**4.7★**▲ 77%**](https://www.amazon.com/dp/B0D8G7JPNH) [**Baseball Softball Net with Blocking System 6x6ft Batting Cage Practice Net**WICTTISPOSI**$64.49**4.1★**▲ 66%**](https://www.amazon.com/dp/B0FPLRKGPS) [**WILSON Practice and Soft Compression Baseballs A1010 Blem (One Dozen) White & Red (A1011)**WILSON**$55.69**4.7★**▲ 61%**](https://www.amazon.com/dp/B0089YV15W) [**GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics**GoSports**$19.58**4.8★**▲ 50%**](https://www.amazon.com/dp/B07RJZLQY7) [**WILSON Sports Standard 1 Set**WILSON**$179.97**4.7★**▲ 27%**](https://www.amazon.com/dp/B000HVUOOE)
**~~View all trending →~~**
## **What buyers say about baseball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Solid quality for the price”*
**Value For Money**11%
*“Worth the buy”*
**Durability**8%
*“Soft yet durable”*
**Size-Overall**7%
*“the size was as expect”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Suitability Beginner**5%
*“Great little league training ball”*
**Exercise/Sports Suitability**4%
*“Perfect to sports”*
**Color**3%
*“Nice color”*
**Storage Capacity**3%
*“Easy to store bases”*
**Weight Light**2%
*“Its not a heavy bag”*
### **What buyers complain about **
**Durability**17%
*“its already ripping”*
**Quality-Overall**14%
*“Unacceptably low quality”*
**Size-Overall**10%
*“A little bigger than a baseball”*
**Advertised Vs Actual Product**7%
*“Deceptive advertising”*
**Ease Of Use**6%
*“difficult to open”*
**Value For Money**6%
*“Wish they were a bit cheaper”*
**Thickness**3%
*“Too thin”*
**Material Quality**3%
*“Needs to be made of a more durable material”*
**Smell**2%
*“There was also a very bad chemical smell”*
**Stitch/Finish/Polish**2%
*“Ugly stitching and loose leather”*
### **Top return reasons **
**Size-Overall**47%
**Hard Feel**11%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Soft Feel**5%
**Weight Heavy**4%
**Material Quality**3%
**Quality-Overall**2%
**Color**2%
**Strength**1%
## **Common questions**
- **Is baseball profitable to sell on Amazon United States?**
- The niche generates $7.3M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the baseball niche?**
- 9 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in baseball?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for baseball peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the baseball niche?**
- Listings span $9.04–$179.97; the average listing price is $42.60 (sweet spot $15–$100). The average incumbent carries 4,633 reviews — the moat a new listing must climb.
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