---
title: "Baseball Face Mask — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/baseball-face-mask"
last_updated: "2026-08-10T15:00:10.892Z"
locale: en
meta:
description: "Niche score 27/100 · $78K/yr market · 147K searches/yr · $16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $78K/yr market · 147K searches/yr · $16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baseball Face Mask — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **baseball face mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 3Conversion 39Competition 24Returns 31Price range 59Avg price 79Brand share 0Review moat 70Quality gap 24
**Avg price**
**Great****$16.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****701.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.31–$27.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 147K searches
**Growth**
**Bad****-44.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baseball face mask is a $78K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baseball face mask market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$84K–$101K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Rawlings61% - Easton31% - EvoShield8%
## **Top baseball face mask search terms**
- **rawlings helmet face guard**20K/yr-47.2%3.8% conv. - **easton helmet face guard**11K/yr-45.3%5.3% conv. - **youth baseball helmet with face guard**13K/yr-58.1%0.0% conv. - **batting helmet face guard**10K/yr-34.4%1.7% conv. - **easton jaw guard**11K/yr-40.1%2.6% conv. - **baseball helmet jaw guard**13K/yr-41.5%0.7% conv. - **easton helmet jaw guard**10K/yr-47.7%3.1% conv. - **rawlings helmet jaw guard**8K/yr-37.7%2.5% conv. - **baseball helmet face guard**7K/yr-41.3%2.1% conv. - **jaw guard for baseball helmet**7K/yr-38.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/baseball-face-mask/search-terms)
## **Top baseball face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | BBYWG Youth/TBall Batting Helmet Facemask | Fits all TBall/Small COOLFLO (RCFTB/MLTBH) Helmet Models | Black**Rawlings**$15.89**4.7★2,142 rev](https://www.amazon.com/dp/B010R06AV0) [2**Easton | Multi-Adjust Batting Helmet Jaw Guard | Matte Black**Easton**$21.76**4.7★463 rev](https://www.amazon.com/dp/B0DFZT5P6C) [3**Rawlings | R-EXT COOLFLO Batting Helmet Face Guard | Fits all COOLFLO (RCFH) Helmet Models | Right-Hand Batter | Black**Rawlings**$9.98**4.7★1,304 rev](https://www.amazon.com/dp/B07P37LD2V) [4**Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Black**Easton**$14.14**4.6★46 rev](https://www.amazon.com/dp/B0FPRNDJJP) [5**Rawlings | BBYWG Youth/TBall Batting Helmet Facemask | Fits all TBall/Small COOLFLO (RCFTB/MLTBH) Helmet Models | White**Rawlings**$18.41**4.7★2,142 rev](https://www.amazon.com/dp/B01M8GB2ST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Black**Easton**$14.14**46 rev10mo ago](https://www.amazon.com/dp/B0FPRNDJJP) [**Easton | Multi-Adjust Batting Helmet Jaw Guard | Matte Black**Easton**$21.76**463 rev1y ago](https://www.amazon.com/dp/B0DFZT5P6C) [**Easton | Multi-Adjust Batting Helmet Jaw Guard | Matte White**Easton**$22.11**463 rev1y ago](https://www.amazon.com/dp/B0DFZS2XKM) [**EvoShield XVT Fastpitch Batting Helmet Facemask - Black X-Small**EvoShield**$13.91**278 rev2y ago](https://www.amazon.com/dp/B0D4RF86R4) [**Easton | Universal Fastpitch Softball/Baseball Facemask | Fits All Easton Helmets | Chinstrap + Hardware Included**Easton**$27.66**185 rev2y ago](https://www.amazon.com/dp/B0CRZZ7YFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Black**Easton**$14.14**4.6★**▲ 124%**](https://www.amazon.com/dp/B0FPRNDJJP) [**EvoShield XVT Fastpitch Batting Helmet Facemask - Black X-Small**EvoShield**$13.91**4.6★**▲ 116%**](https://www.amazon.com/dp/B0D4RF86R4) [**EvoShield XVT Softball Batting Helmet Facemask Black - Large**EvoShield**$18.15**4.6★**▲ 114%**](https://www.amazon.com/dp/B07VMV4K6S) [**Rawlings | BBYWG Youth/TBall Batting Helmet Facemask | Fits all TBall/Small COOLFLO (RCFTB/MLTBH) Helmet Models | White**Rawlings**$18.41**4.7★**▲ 59%**](https://www.amazon.com/dp/B01M8GB2ST) [**EASTON EXTENDED JAW GUARD Left-Handed Batter Brown**Easton**$6.31**4.7★**▲ 48%**](https://www.amazon.com/dp/B07V4SVG1S)
**~~View all trending →~~**
## **What buyers say about baseball face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**50%
*“Fit great”*
**Advertised Vs Actual Product**11%
*“Does the job”*
**Protection**9%
*“Good protection”*
**Quality-Overall**7%
*“well made, and offers the same protection as more expensive brands”*
**Value For Money**6%
*“Great value”*
**Durability**3%
*“It seems durable”*
**Ease Of Use**3%
*“Easy”*
**Safety Standards**2%
*“isnt afraid to be hit in n the face anymore”*
**Adjustability/Rotatability/Reclining**2%
*“The adjustable face guard fit my grandson's baseball helmet perfectly”*
**Shape/Style**1%
*“Stylish look”*
### **What buyers complain about **
**Compatibility-Overall**21%
*“Not compatible”*
**Instructions/User Manual/Troubleshooting**14%
*“Poor instructions”*
**Add-Ons/Attachments**12%
*“Solid Product, But No Accessories Included”*
**Color**7%
*“Just wish there were more color options”*
**Advertised Vs Actual Product**7%
*“Even thought the description said it was compatible with the helmet that was purchased”*
**Adjustability/Rotatability/Reclining**7%
*“Not much room to adjust angle”*
### **Top return reasons **
**Size-Overall**72%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**5%
**Add-Ons/Attachments**3%
**Value For Money**2%
**Color**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Mounting**1%
**Weight Heavy**1%
## **Common questions**
- **Is baseball face mask profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Skip it (27/100).
- **How competitive is the baseball face mask niche?**
- 3 brands and 30 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baseball face mask?**
- Top complaints mined from reviews: Compatibility-Overall, Instructions/User Manual/Troubleshooting, Add-Ons/Attachments. The return rate is 4.6%.
- **What does it cost to enter the baseball face mask niche?**
- Listings span $6.31–$27.66; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.
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