---
title: "Barlow Knife — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/barlow-knife"
last_updated: "2026-08-06T22:48:52.924Z"
locale: en
meta:
description: "Niche score 59/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barlow Knife — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **barlow knife**
**Worth a look**
Shows a sweet-spot price point ($48.26 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 48Conversion 17Competition 84Returns 87Price range 56Avg price 94Brand share 62Review moat 82Quality gap 60
**Avg price**
**Great****$48.26**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****354**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.78–$157.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$151K**
$151K/yr · 229K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, barlow knife is a $151K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barlow knife market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,006**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **68%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 73%
**Open market**
**26%**
- Case31% - Imperial13% - SZCO8% - Bear & Son Cutlery8% - Rough Rider7% - Schrade6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +18.3% search growth over the last 90 days.
5K3KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/barlow-knife/trend)
## **Top barlow knife search terms**
- **barlow knife**72K/yr+16.6%0.7% conv. - **barlow pocket knife**39K/yr+14.6%1.1% conv. - **schrade knife**21K/yr+92.1%0.4% conv. - **case barlow knife**21K/yr+13.8%0.7% conv. - **case barlow**13K/yr+30.4%0.8% conv. - **schrade**16K/yr-3.9%0.1% conv. - **barlow**9K/yr+18.7%0.4% conv. - **barlow knives**8K/yr+20.4%0.8% conv. - **boker barlow**11K/yr-22.8%0.3% conv. - **schrade pocket knife**8K/yr+45.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/barlow-knife/search-terms)
## **Top barlow knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schrade Imperial 278 Jackmaster Barlow Folding Pocket Knife for Outdoor Outdoor survival and EDC**Imperial**$6.78**4.1★610 rev](https://www.amazon.com/dp/B000NQA7KO) [2**Uncle Henry 6UH Barlow Folding Knife with Compact Profile Next Gen Staglon Handle 3.5 Blade High Carbon Steel For EDC Hunting Camping and Outdoors**Uncle Henry**$25.97**4.2★23 rev](https://www.amazon.com/dp/B0CZPK9TFY) [3**Case Soft Leather Sheath**Case**$15.09**4.6★3,254 rev](https://www.amazon.com/dp/B003SZ5BDA) [4**Lehmans Old-Fashioned Multi-Use Barlow Pocket Knife Genuine Bone Handle 3 1/4**Lehman's**$28.93**4.2★52 rev](https://www.amazon.com/dp/B07NP1KJ5Q) [5**SZCO Barlow Folding Pocket Knife 3.5 2 Stainless Steel Blades with Wood Handle | Classic EDC Barlow Knife for Men & Women | Small Folding Knife for Everyday Carry**SZCO**$10.50**4.2★422 rev](https://www.amazon.com/dp/B007C1R6I4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Case XX WR Pocket Knife Crossroads EDC Barlow Natural Burlap Micarta W/Red G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8**Case**$107.52**3 rev4mo ago](https://www.amazon.com/dp/B0GTFH9KXN) [**Case XX WR Pocket Knife Jigged Buffalo Horn - Barlow Item #65033 (BH1009 1/2 SS) 3 3/8 inches Closed**Case**$99.13**21 rev6mo ago](https://www.amazon.com/dp/B0GF38P2V9) [**Boker Plus Modern Barlow small Barlow folding pocket knife modern one-hander with flipper ball-bearing gentleman knife with Nitro-V blade Micarta handle & clip**BÖKER**$80.78**4 rev7mo ago](https://www.amazon.com/dp/B0G6GRNWGW) [**Case XX WR Pocket Knife Crossroads EDC Barlow Black and Tan Richlite/W Black G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8**Case**$104.37**16 rev9mo ago](https://www.amazon.com/dp/B0FVT995FD) [**Case XX WR Pocket Knife Crossroads EDC Barlow Tan Richlite/W Black G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8**Case**$101.68**6 rev9mo ago](https://www.amazon.com/dp/B0FVT667BJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Case XX WR Pocket Knife Crossroads EDC Barlow Natural Burlap Micarta W/Red G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8**Case**$107.52**3.5★**▲ 198%**](https://www.amazon.com/dp/B0GTFH9KXN) [**Case XX WR Pocket Knife Jigged Buffalo Horn - Barlow Item #65033 (BH1009 1/2 SS) 3 3/8 inches Closed**Case**$99.13**4.1★**▲ 167%**](https://www.amazon.com/dp/B0GF38P2V9) [**Case Soft Leather Sheath**Case**$15.09**4.6★**▲ 158%**](https://www.amazon.com/dp/B003SZ5BDA) [**Old Timer 280OT Barlow 5.7in Traditional Folding Pocket Knife with 2 High Carbon Stainless Steel Blades Black Sawcut Handle and Convenient Size for Everyday Carry Camping Hunting and Outdoors**Old Timer**$17.16**4.0★**▲ 43%**](https://www.amazon.com/dp/B0BL16PHL2) [**gajing Well-polished Red Cherry Wood Handle Small Pocket Knife for Women/Men with 3 inches blade Old Timers Traditional Barlow Folding Slipjoint EDC Knife**gajing**$19.91**4.6★**▲ 31%**](https://www.amazon.com/dp/B09GLN452M)
**~~View all trending →~~**
## **What buyers say about barlow knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality”*
**Sharpness**16%
*“extremely sharp”*
**Size-Overall**12%
*“Fit well”*
**Value For Money**12%
*“Worth the price”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Locally Manufactured**3%
*“Great USA made barlow”*
**Ease Of Use**3%
*“Very handy”*
**Design-Overall**3%
*“it's a perfect example of fine craftsmanship”*
**Durability**2%
*“and very durable”*
**Grip**2%
*“Feels good in the hand”*
### **What buyers complain about **
**Quality-Overall**15%
*“questionable quality”*
**Size-Overall**11%
*“Shorter than what you expect in a barlow”*
**Ease Of Use**9%
*“not practical use”*
**Sharpness**7%
*“It came kind of sharp”*
**Value For Money**6%
*“even then its pricey for what it is”*
**Hard Feel**3%
*“Opening is a bit gritty”*
**Durability**2%
*“with use, it should get broken in eventually”*
**Stiffness**2%
*“The pull on the blades is very stiff”*
**Thickness**2%
*“It's fairly slim”*
**Assembly/Installation**2%
*“Not as well put together as the other Imperial knives”*
### **Top return reasons **
**Size-Overall**38%
**Sharpness**13%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**Ease Of Use**5%
**Defective Material/Parts**5%
**Color**3%
**Handle Quality**2%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is barlow knife profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 44 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the barlow knife niche?**
- 15 brands and 90 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in barlow knife?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.4%.
- **What does it cost to enter the barlow knife niche?**
- Listings span $6.78–$157.92; the average listing price is $48.26 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
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