---
title: "Search terms — balance board game - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/balance-board-game/search-terms"
last_updated: "2026-07-21T22:48:27.345Z"
locale: en
meta:
  description: "Niche score 49/100 · $198K/yr market · 150K searches/yr · $34.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $198K/yr market · 150K searches/yr · $34.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — balance board game - Flapen"
---

# **balance board game**

**Skip it**

Soft demand (-6.2% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 22Conversion 48Competition 36Returns 70Price range 89Avg price 95Brand share 59Review moat 45Quality gap 57

**Avg price**

**Incredible****$34.47**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.88–$96.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,015.47**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$198K**

$198K/yr · 150K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch