---
title: "Badminton Birdies — $859K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/badminton-birdies"
last_updated: "2026-08-11T00:11:41.638Z"
locale: en
meta:
description: "Niche score 62/100 · $859K/yr market · 696K searches/yr · $11.44 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $859K/yr market · 696K searches/yr · $11.44 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Badminton Birdies — $859K/yr Amazon US Niche (2026) - Flapen"
---
# **badminton birdies**
**Launch it**
A $859K/yr market growing +55.6% this quarter with returns at 1.4% — clears our launch bar.
Market size 75Growth 72Conversion 90Competition 41Returns 87Price range 43Avg price 45Brand share 32Review moat 51Quality gap 62
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$859K**
$859K/yr · 696K searches
**Growth**
**Good****+55.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,466.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.44**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.78–$22.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, badminton birdies is a $859K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **badminton birdies market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$686K–$915K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**9%**
- EAGLES54% - HIRALIY11% - Triumph Sports8% - AboveGenius8% - ZHENAN5% - Philonext5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.6% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/badminton-birdies/trend)
## **Top badminton birdies search terms**
- **badminton birdies**258K/yr+62.8%12.1% conv. - **shuttlecocks**135K/yr+61.8%9.5% conv. - **badminton shuttlecocks**88K/yr+8.4%5.5% conv. - **birdies**40K/yr+124.9%4.5% conv. - **shuttlecock**30K/yr+30.4%5.5% conv. - **badminton birdie**16K/yr+68.0%10.1% conv. - **birdie badminton**13K/yr+104.4%10.6% conv. - **badminton ball**22K/yr+16.0%5.1% conv. - **badminton birdies feather**20K/yr+16.1%4.6% conv. - **birdies for badminton**15K/yr+145.8%13.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/badminton-birdies/search-terms)
## **Top badminton birdies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$172K30%$258K40%$344K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Badminton Birdies - Nylon Bedminton Shuttlecocks for Baseball/Softball Batting Training - Shuttle Balls for Indoor and Outdoor Matches ~ Highly Stable & Durable Plastic badmington Birdie Ball set**EAGLES**$9.15**4.6★2,092 rev](https://www.amazon.com/dp/B0926YV2VL) [2**EAGLES Badminton Birdies - Nylon Bedminton Shuttlecocks for Softball/Baseball Batting Training - Highly Stable & Durable 24 Pack 12 Pack or 6 Pack Shuttle Balls (Extra Durable Yellow 6 Pack)**EAGLES**$6.61**4.6★2,092 rev](https://www.amazon.com/dp/B09273FMYS) [3**EAGLES LED Badminton Shuttlecocks - 5 Pack Lighting Birdies Nylon Glow in The Dark Birdie Balls for Baseball Practice- Plastic Light Up Birdies for Outdoor Indoor Sports Activities**EAGLES**$7.56**4.5★1,437 rev](https://www.amazon.com/dp/B0926VJNKK) [4**Triumph Shuttlecocks 6-Pack Durable White Feather Badminton Birdies for Indoor & Outdoor Play High-Visibility Regulation Weight Birdies for Backyard Gym Campsites & Family Recreation Fun**Triumph Sports**$5.78**4.4★2,071 rev](https://www.amazon.com/dp/B00JR7UG3S) [5**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**3.7★88 rev](https://www.amazon.com/dp/B0GF81QJN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$9.86**40 rev3mo ago](https://www.amazon.com/dp/B0GVN1XJ1L) [**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**88 rev6mo ago](https://www.amazon.com/dp/B0GF81QJN1) [**EAGLES Badminton Birdies - Plastic Bedminton Shuttlecocks for Baseball/Softball Batting Training - Backyard Sports Games Shuttle Balls for Indoor and Outdoor Matches ~ Yellow**EAGLES**$7.15**115 rev11mo ago](https://www.amazon.com/dp/B0FGX8FS19) [**ZHENAN Goose Feather Badminton Shuttlecocks 12 Pack Feather Badminton Birdies-Hight Speed Training Birdie Ball for Indoor and Outdoor Matches Highly Stable & Durable Shuttle Balls**ZHENAN**$21.66**2,231 rev1y ago](https://www.amazon.com/dp/B0F63J2PMZ) [**ZIYIZE 12 Pack Nylon Badminton Shuttlecocks Badminton Birdie Balls with Great Stability and Durability Shuttlecock Indoor Outdoor Sports Hight Speed Training**ZIYIZE**$7.40**105 rev1y ago](https://www.amazon.com/dp/B0F5Q2NC1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$9.86**3.8★**▲ 133%**](https://www.amazon.com/dp/B0GVN1XJ1L) [**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**3.7★**▲ 74%**](https://www.amazon.com/dp/B0GF81QJN1) [**EAGLES 24 Pack Nylon Badminton Birdies - Bedminton Shuttlecocks for Baseball/Softball Batting Training - Birdie Ball for Indoor and Outdoor Matches ~ Highly Stable & Durable Shuttle Balls**EAGLES**$16.52**4.6★**▲ 65%**](https://www.amazon.com/dp/B0B9GBT8VB) [**EAGLES Badminton Birdies - Nylon Bedminton Shuttlecocks for Softball/Baseball Batting Training - Highly Stable & Durable 24 Pack 12 Pack or 6 Pack Shuttle Balls (Extra Durable Yellow 6 Pack)**EAGLES**$6.61**4.6★**▲ 50%**](https://www.amazon.com/dp/B09273FMYS) [**YONEX Badminton Shuttlecock Mavis 350 (Colour/Size: Yellow/Fast Red)**YONEX**$22.07**4.3★**▲ 50%**](https://www.amazon.com/dp/B000ODQJD0)
**~~View all trending →~~**
## **What buyers say about badminton birdies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Best quality”*
**Durability**15%
*“Made out of strong durable material”*
**Fun/Entertainment Experience**10%
*“make the game a lot more enjoyable”*
**Value For Money**9%
*“Great deal”*
**Advertised Vs Actual Product**5%
*“exactly as described”*
**Weight Light**5%
*“Light weight”*
**Brightness/Shine/Glow**4%
*“they glow really well”*
**Color**3%
*“Bright colors”*
**Suitability Beginner**3%
*“It might be good for a beginner”*
**Material Quality**2%
*“Premium Materials: Unlike cheaper duck feather alternatives”*
### **What buyers complain about **
**Quality-Overall**30%
*“Shuttle quality is not that good”*
**Durability**21%
*“breaks more easily compared to others”*
**Brightness/Shine/Glow**7%
*“No Glow”*
**Value For Money**6%
*“So cheap,no good”*
**Strength**3%
*“Its not strong”*
**Advertised Vs Actual Product**3%
*“not exactly like the product picture shows”*
**Size-Overall**2%
*“Small”*
**Weight Light**2%
*“too light, hard to control the shuttle”*
**Functionality-Overall**2%
*“DONT WORK”*
**Battery Life**2%
*“Battery dead after 2 weeks”*
### **Top return reasons **
**Quality-Overall**23%
**Value For Money**15%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Size-Overall**5%
**Durability**5%
**Material Quality**5%
**Weight Heavy**4%
**Weight Light**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is badminton birdies profitable to sell on Amazon United States?**
- The niche generates $859K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +55.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the badminton birdies niche?**
- 9 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in badminton birdies?**
- Top complaints mined from reviews: Quality-Overall, Durability, Brightness/Shine/Glow. The return rate is 1.4%.
- **When does demand for badminton birdies peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the badminton birdies niche?**
- Listings span $5.78–$22.07; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.
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