---
title: "Ayrton Senna — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ayrton-senna"
last_updated: "2026-08-11T00:11:14.199Z"
locale: en
meta:
description: "Niche score 38/100 · $188K/yr market · 282K searches/yr · $52.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $188K/yr market · 282K searches/yr · $52.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ayrton Senna — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **ayrton senna**
**Skip it**
Soft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 15Conversion 16Competition 56Returns 81Price range 25Avg price 92Brand share 21Review moat 51Quality gap 20
**Avg price**
**Great****$52.61**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,472.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$188K**
$188K/yr · 282K searches
**Price range**
**Okay****$13.76–$352.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ayrton senna is a $188K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ayrton senna market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$210K–$263K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,192**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**286**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**5%**
- LEGO40% - Funko36% - OPO 108% - CO2 Tees4% - Ayrton Senna4% - HOFSM.COM Hall of Fame Sports Memorabilia3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ayrton-senna/trend)
## **Top ayrton senna search terms**
- **ayrton senna**83K/yr-6.3%0.4% conv. - **f1 funko pop**40K/yr-18.9%0.7% conv. - **charles leclerc funko pop**16K/yr-20.3%0.2% conv. - **funko pop f1**18K/yr-29.3%0.7% conv. - **lego senna**14K/yr-22.6%2.4% conv. - **ayrton senna lego**12K/yr-18.2%2.0% conv. - **lando norris funko pop**16K/yr-20.8%0.0% conv. - **senna lego**8K/yr-30.2%2.5% conv. - **f1 funko**13K/yr-42.4%0.7% conv. - **lego ayrton senna**8K/yr-20.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ayrton-senna/search-terms)
## **Top ayrton senna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$75K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Icons McLaren MP4/4 & Ayrton Senna Minifigure Model Car Kit - Buildable F1 McLaren Set for Adults Ages 18+ - Gift for Birthdays - 10330**LEGO**$63.83**4.9★2,592 rev](https://www.amazon.com/dp/B0CGY57KKM) [2**Funko Pop! Rides Super Deluxe: Ayrton Senna - Senna McLaren - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$31.70**4.8★243 rev](https://www.amazon.com/dp/B0DNRSQTM1) [3**Funko POP! Vinyl: Formula 1- Max Verstappen - Red Bull F1 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$25.10**4.9★2,493 rev](https://www.amazon.com/dp/B0BLR8DDLS) [4**Funko Pop Racing: McLaren - Ayrton Senna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display**Funko**$18.41**4.8★1,341 rev](https://www.amazon.com/dp/B0D428XB86) [5**OPO 10 - Ayrton Senna McLaren MP4/6#1 - World Champion - Formula 1 1991-1:43 Altaya (714)**OPO 10**$40.84**4.5★261 rev](https://www.amazon.com/dp/B084R6L5VG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ayrton Senna F1 Nacional Performance Hat Blue**Ayrton Senna**$58.33**6 rev4mo ago](https://www.amazon.com/dp/B0GT5W5J8Z) [**LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014**LEGO**$89.84**74 rev4mo ago](https://www.amazon.com/dp/B0FNXB6DWY) [**LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375**LEGO**$89.96**184 rev5mo ago](https://www.amazon.com/dp/B0FMYV6NRM) [**- Formula 1 Helmet Compatible with Ayrton Senna #12 Camel Team Lotus Honda Formula 1 1987 1:10 Minichamps 388712**OPO 10**$39.38**3 rev5mo ago](https://www.amazon.com/dp/B0GN9FZWYB) [**POP Max Verstappen Funko Original 14 (with Plastic Protection)**POP**$31.51**28 rev7mo ago](https://www.amazon.com/dp/B0G2SJM6CW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014**LEGO**$89.84**4.8★**▲ 500%**](https://www.amazon.com/dp/B0FNXB6DWY) [**LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375**LEGO**$89.96**4.9★**▲ 341%**](https://www.amazon.com/dp/B0FMYV6NRM) [**Ayrton Senna F1 Nacional Performance Hat Blue**Ayrton Senna**$58.33**5.0★**▲ 325%**](https://www.amazon.com/dp/B0GT5W5J8Z) [**Legend Ayrton Senna MP4 F1 World Champion T-Shirt (US Alpha Large Regular Regular White)**CO2 Tees**$32.09**0.0★**▲ 220%**](https://www.amazon.com/dp/B0FCL6BJHS) [**Max Verstappen #03 Facsimile Signed Reprint Laser Autographed Funko POP! Formula 1 F1 Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$30.31**4.3★**▲ 215%**](https://www.amazon.com/dp/B0F7KVX4QM)
**~~View all trending →~~**
## **What buyers say about ayrton senna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great product as youd expect”*
**Design-Overall**18%
*“Fun build came out great”*
**Collectibles**17%
*“Fun and a soon to be collectable”*
**Fun/Entertainment Experience**10%
*“Very fun to build”*
**Assembly/Installation**6%
*“it was simple enough for a beginner to build without getting frustrated”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Display-Overall**4%
*“Super cool and detailed fun build love that it comes with a display stand”*
**Gifting Purpose**4%
*“Was a gift”*
**Value For Money**3%
*“worth every minute”*
**Educational-Overall**2%
*“Good for architecture students”*
### **What buyers complain about **
**Assembly/Installation**22%
*“Took about 8 hours to assemble”*
**Wheel Quality**11%
*“The wheels came dirty and dusty, and the stickers are either wrinkled or missing”*
**Size-Overall**11%
*“Smaller than expected”*
**Value For Money**11%
*“Little expensive,”*
**Durability**9%
*“Falls Apart”*
**Strength**6%
*“Very fragile”*
**Design-Overall**4%
*“Amazing concept HORRIBLE design”*
**Color**4%
*“not even super blue prevents it from falling apart”*
**Display-Overall**4%
*“Not really for play more of a display piece”*
### **Top return reasons **
**Value For Money**26%
**Size-Overall**16%
**Defective Material/Parts**14%
**Gifting Purpose**9%
**Product Condition**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Assembly/Installation**3%
**Wheel Quality**3%
**Scratch Resistance**2%
## **Common questions**
- **Is ayrton senna profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ayrton senna niche?**
- 9 brands and 286 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ayrton senna?**
- Top complaints mined from reviews: Assembly/Installation, Wheel Quality, Size-Overall. The return rate is 1.7%.
- **When does demand for ayrton senna peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the ayrton senna niche?**
- Listings span $13.76–$352.87; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 1,473 reviews — the moat a new listing must climb.
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