---
title: "Axe Throwing Game — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/axe-throwing-game"
last_updated: "2026-08-05T22:32:03.639Z"
locale: en
meta:
description: "Niche score 66/100 · $1.5M/yr market · 574K searches/yr · $82.79 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.5M/yr market · 574K searches/yr · $82.79 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Axe Throwing Game — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **axe throwing game**
**Launch it**
A $1.5M/yr market growing +92.7% this quarter with returns at 2.6% — clears our launch bar.
Market size 87Growth 88Conversion 41Competition 33Returns 61Price range 52Avg price 81Brand share 67Review moat 90Quality gap 67
**Review moat**
**Great****202.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+92.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.5M**
$1.5M/yr · 574K searches
**Avg price**
**Great****$82.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$38.31–$157.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, axe throwing game is a $1.5M/yr Amazon United States market (574K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 66/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **axe throwing game market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$1.2M–$1.7M**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**29%**
- SWOOC28% - Stiatu14% - Sidske10% - Thusine7% - TAILBB7% - EastPoint Sports6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +92.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/axe-throwing-game/trend)
## **Top axe throwing game search terms**
- **axe throwing game for backyard**158K/yr+123.8%2.5% conv. - **axe throwing game**81K/yr+92.8%2.1% conv. - **axe throwing**70K/yr+45.4%1.7% conv. - **ax throwing game**42K/yr+113.0%2.2% conv. - **kids axe throwing game**27K/yr+56.6%2.2% conv. - **ax throwing game set for adults**28K/yr+71.6%1.9% conv. - **axe throwing game for kids**31K/yr+13.3%2.3% conv. - **axe throwing set**19K/yr+38.1%0.6% conv. - **ax throwing game for kids**28K/yr+19.2%2.3% conv. - **ax throwing**16K/yr+84.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/axe-throwing-game/search-terms)
## **Top axe throwing game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$154K20%$308K30%$462K40%$616K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games**SWOOC**$157.56**3.8★116 rev](https://www.amazon.com/dp/B0DSKXLXGD) [2**Stiatu Axe Throwing Bristle Target with 8 Throwing Axes Set Axe Throwing Game for Backyard Indoor &Outdoor Yard Games Carnival Games**Stiatu**$115.95**4.8★584 rev](https://www.amazon.com/dp/B0DHGQHX51) [3**Axe Throwing Game for Backyard - 8 Throwing Axes Set - Deluxe Foldable Plastic Axe Throwing Target Game for Adults Kids Outdoor Games Carnival Games**Sidske**$115.74**4.8★299 rev](https://www.amazon.com/dp/B0DLB22T15) [4**Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12**Thusine**$52.91**4.0★81 rev](https://www.amazon.com/dp/B0FMRHGVFD) [5**Axe Throwing Game for Backyard with Bristle Target & 12 Throwing Axes Set Indoor & Outdoor Games for Adults Kids & Family Yard Games Toys Axe Throwing Target Dart Board Carnival Games(Blue)**TAILBB**$69.03**4.0★90 rev](https://www.amazon.com/dp/B0FPXDD2D4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts**Crlincen**$38.31**16 rev6mo ago](https://www.amazon.com/dp/B0GJ3JXZZN) [**Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn**Hitish**$90.38**118 rev6mo ago](https://www.amazon.com/dp/B0GGP4R9D4) [**Axe Throwing Game for Backyard Axe Throwing Game Target with 12 Throwing Axes Lightweight & Portable Outdoor Games Indoor Carnival Yard Lawn for Age 6-12 Backyard Games for Family Party**Folimix**$45.14**70 rev7mo ago](https://www.amazon.com/dp/B0G5XK74MS) [**Axe Throwing Game for Backyard with Bristle Target & 12 Throwing Axes Set Indoor & Outdoor Games for Adults Kids & Family Yard Games Toys Axe Throwing Target Dart Board Carnival Games(Blue)**TAILBB**$69.03**90 rev7mo ago](https://www.amazon.com/dp/B0FPXDD2D4) [**Steadyjoy Axe Throwing Game for Backyard Safe Plastic Axe Throwing Set for Kids & Adults with 6 Axes & 6 Darts Portable Indoor Outdoor Yard Games for Family Bristle Target Carnival Party**Steadyjoy**$79.33**75 rev9mo ago](https://www.amazon.com/dp/B0FVVD6SYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts**Crlincen**$38.31**4.8★**▲ 133%**](https://www.amazon.com/dp/B0GJ3JXZZN) [**Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn**Hitish**$90.38**4.2★**▲ 122%**](https://www.amazon.com/dp/B0GGP4R9D4) [**Costzon Axe Throwing Target Game for Backyard 4 in 1 Kids Throwing Game w/5 Arrows 3 Throwing Axes 3 Ninja Darts 3 Darts Bristle Target & a Bow -Boys & Girls Indoor Outdoor Carnival Game Gifts**Costzon**$68.43**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FV3D4HT3) [**Axe Throwing Game for Backyard with Bristle Target & 12 Throwing Axes Set Indoor & Outdoor Games for Adults Kids & Family Yard Games Toys Axe Throwing Target Dart Board Carnival Games(Blue)**TAILBB**$69.03**4.0★**▲ 80%**](https://www.amazon.com/dp/B0FPXDD2D4) [**Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games**SWOOC**$157.56**3.8★**▲ 73%**](https://www.amazon.com/dp/B0DSKXLXGD)
**~~View all trending →~~**
## **What buyers say about axe throwing game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**44%
*“Fun game”*
**Quality-Overall**11%
*“The build quality feels solid”*
**Durability**4%
*“It is holding up well”*
**Assembly/Installation**4%
*“Easy assembly”*
**Strength**3%
*“Definitely a lot more sturdy than I expected”*
**Value For Money**3%
*“worth the money”*
**Gifting Purpose**2%
*“good gift”*
**Ease Of Use**2%
*“easy to use”*
**Material Quality**2%
*“Durable materials”*
**Safety Standards**2%
*“Good mix of safe and fun”*
### **What buyers complain about **
**Durability**17%
*“Falls apart”*
**Size-Overall**16%
*“They are not tight enough”*
**Quality-Overall**9%
*“Very low quality”*
**Strength**5%
*“the parts break very easily”*
**Assembly/Installation**5%
*“It's difficult to assemble”*
**Value For Money**4%
*“Not worth the price”*
**Instructions/User Manual/Troubleshooting**4%
*“the directions are confusing”*
**Material Quality**2%
*“Cheap plastic”*
**Adhesion/Stickiness**2%
*“The axes and stars do not stick”*
**Balance/Stability**2%
*“Unstable, cheap”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**16%
**Value For Money**8%
**Assembly/Installation**8%
**Adhesion/Stickiness**5%
**Strength**5%
**Durability**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
## **Common questions**
- **Is axe throwing game profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +92.7%. Flapen's verdict: Launch it (66/100).
- **How competitive is the axe throwing game niche?**
- 15 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in axe throwing game?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.
- **When does demand for axe throwing game peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the axe throwing game niche?**
- Listings span $38.31–$157.56; the average listing price is $82.79 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.
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