---
title: "Auburn Sweatshirt — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/auburn-sweatshirt"
last_updated: "2026-08-11T00:12:57.022Z"
locale: en
meta:
description: "Niche score 36/100 · $22K/yr market · 61K searches/yr · $44.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $22K/yr market · 61K searches/yr · $44.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Auburn Sweatshirt — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **auburn sweatshirt**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 7Conversion 10Competition 79Returns 8Price range 95Avg price 95Brand share 60Review moat 54Quality gap 22
**Avg price**
**Incredible****$44.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.60–$75.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,321.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 61K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, auburn sweatshirt is a $22K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **auburn sweatshirt market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$34K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#3,616**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 89%
**Open market**
**23%**
- Elite Authentics19% - Royce Apparel16% - chicka-d12% - Auburn University11% - TeesAndTankYou11% - Campus Colors8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/auburn-sweatshirt/trend)
## **Top auburn sweatshirt search terms**
- **auburn sweatshirt**28K/yr-41.6%0.5% conv. - **auburn hoodie**14K/yr-33.8%0.0% conv. - **auburn sweater**5K/yr-3.1%0.0% conv. - **auburn sweatshirt womens**10K/yr-39.5%1.0% conv. - **auburn sweatshirt men**5K/yr-45.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/auburn-sweatshirt/search-terms)
## **Top auburn sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6516%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Auburn University Official Distressed Primary Unisex Adult Pull-Over Hoodie Navy Medium**Auburn University**$39.16**4.4★156 rev](https://www.amazon.com/dp/B093X28NJW) [2**Royce Apparel Womens Long Sleeve Vintage Fleece Top - Rounded Bottom Crew Neck Sweatshirt (Auburn) - X-Large**Royce Apparel**$68.93**5.0★25 rev](https://www.amazon.com/dp/B0DPGSM74S) [3**Auburn Collegiate Sweatshirt Unisex Medium Light Blue**TeesAndTankYou**$32.51**0.0★0 rev](https://www.amazon.com/dp/B0BT2LYCND) [4**Chicka-d Womens Oversized Dropped Shoulder Crewneck Fleece Sweatshirt | NCAA Primary Team Icon Neutral Auburn Tigers Neutral Large**chicka-d**$44.35**4.5★860 rev](https://www.amazon.com/dp/B08B4BVVJD) [5**Campus Colors Auburn Tigers Arch & Logo Gameday Hoodie - Navy Large**Campus Colors**$48.50**4.7★15,612 rev](https://www.amazon.com/dp/B00ITWJYAS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Auburn Tigers Victory Vintage White Officially Licensed Sweatshirt**Elite Authentics**$34.62**2 rev10mo ago](https://www.amazon.com/dp/B0FRCTTR2X) [**QINSEN Thick Fleece Sweatshirt Full Zip Stand Collar Winter Crop Coat Long Sleeve Bomber Baggy Jacket Bake Clay S Auburn**QINSEN**$37.41**2,760 rev11mo ago](https://www.amazon.com/dp/B0FLD37X46) [**Auburn Tigers Front/Back Mascot Navy Officially Licensed Pullover Hoodie**Elite Authentics**$50.19**2 rev1y ago](https://www.amazon.com/dp/B0DXHG2MSR) [**Auburn Tigers Vintage Worn Gray Officially Licensed Sweatshirt**Elite Authentics**$43.69**1 rev1y ago](https://www.amazon.com/dp/B0DRWFMHQW) [**Auburn Tigers Vintage Worn Gray Officially Licensed Pullover Hoodie**Elite Authentics**$50.17**1 rev1y ago](https://www.amazon.com/dp/B0DRWFMXWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wes and Willy NCAA Kids Fleece Hoodie Auburn Tigers 6 Midnight**Wes and Willy**$47.00**4.6★**▲ 597%**](https://www.amazon.com/dp/B0BYFJ8CHX) [**QINSEN Thick Fleece Sweatshirt Full Zip Stand Collar Winter Crop Coat Long Sleeve Bomber Baggy Jacket Bake Clay S Auburn**QINSEN**$37.41**4.6★**▲ 571%**](https://www.amazon.com/dp/B0FLD37X46) [**Auburn Collegiate Sweatshirt Unisex Large Sand**TeesAndTankYou**$33.97**0.0★**▲ 545%**](https://www.amazon.com/dp/B0BT29ZGVM) [**Royce Apparel Womens Long Sleeve Vintage Fleece Top - Rounded Bottom Crew Neck Sweatshirt (Auburn) - X-Large**Royce Apparel**$68.93**5.0★**▲ 515%**](https://www.amazon.com/dp/B0DPGSM74S) [**Auburn Collegiate Sweatshirt Unisex Medium Light Blue**TeesAndTankYou**$32.51**0.0★**▲ 456%**](https://www.amazon.com/dp/B0BT2LYCND)
**~~View all trending →~~**
## **What buyers say about auburn sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**29%
*“not too hot”*
**Quality-Overall**17%
*“nice quality”*
**Comfort-Overall**17%
*“Comfortable and nice quality”*
**Color**13%
*“adds a soft pop of color without being too bright”*
**Exercise/Sports Suitability**13%
*“it works just as well for errands as it does for the gym”*
**Shape/Style**13%
*“The cropped style makes it really flattering with high-waisted leggings or shorts”*
### **What buyers complain about **
**Material Quality**42%
*“It looks like a cheap shein sweater”*
**Advertised Vs Actual Product**25%
*“Not what is pictured”*
**Comfort-Overall**17%
*“definitely not cozy sweatshirt style”*
**Shape/Style**17%
*“definitely not cozy sweatshirt style”*
### **Top return reasons **
**Size-Overall**40%
**Color**29%
**Material Quality**6%
**Sleeve Fit**6%
**Length**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Arm Fit**2%
**Pockets/Compartments**1%
**Quality-Overall**1%
## **Common questions**
- **Is auburn sweatshirt profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the auburn sweatshirt niche?**
- 11 brands and 10 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in auburn sweatshirt?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Comfort-Overall. The return rate is 9.7% — above our launch gate.
- **When does demand for auburn sweatshirt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 23.3× the quietest.
- **What does it cost to enter the auburn sweatshirt niche?**
- Listings span $23.60–$75.00; the average listing price is $44.93 (sweet spot $15–$100). The average incumbent carries 1,322 reviews — the moat a new listing must climb.
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