---
title: "Auburn Hat — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/auburn-hat"
last_updated: "2026-08-10T22:22:13.962Z"
locale: en
meta:
description: "Niche score 46/100 · $43K/yr market · 44K searches/yr · $27.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $43K/yr market · 44K searches/yr · $27.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Auburn Hat — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **auburn hat**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 59Conversion 45Competition 58Returns 36Price range 89Avg price 95Brand share 23Review moat 80Quality gap 33
**Avg price**
**Incredible****$27.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.88–$42.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****401.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$43K**
$43K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, auburn hat is a $43K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **auburn hat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$41K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,084**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**5%**
- The Game31% - Pro Sport Brand29% - Desert Cactus13% - Branded Bills13% - Legacy5% - ZHATS4% - Open — no brand owns it (4 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +33.8% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/auburn-hat/trend)
## **Top auburn hat search terms**
- **auburn hat**31K/yr+33.0%3.0% conv. - **auburn tigers hat**7K/yr+25.2%1.2% conv. - **auburn hats for men**6K/yr+51.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/auburn-hat/search-terms)
## **Top auburn hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable**The Game**$18.82**4.8★707 rev](https://www.amazon.com/dp/B079Z3BF8K) [2**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Auburn)**Pro Sport Brand**$25.03**4.2★99 rev](https://www.amazon.com/dp/B0F6V84CMN) [3**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Auburn)**Pro Sport Brand**$24.61**4.6★86 rev](https://www.amazon.com/dp/B0F5SJRDRQ) [4**Collegiate Adjustable Trucker Hats (US Alpha One Size Auburn)**Pro Sport Brand**$24.36**3.7★94 rev](https://www.amazon.com/dp/B0F2Q4SQXF) [5**Desert Cactus Auburn University Baseball Hat Tigers War Eagle Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) White**Desert Cactus**$29.24**4.4★20 rev](https://www.amazon.com/dp/B0DDVZ8C2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Branded Bills Officially Licensed x Auburn Tigers Navy Curved 5 Panel Hat for Men | Baseball Cap**Branded Bills**$40.79**21 rev1y ago](https://www.amazon.com/dp/B0F9GM63TB) [**Branded Bills Officially Licensed x Auburn Tigers Navy 5-Panel Auburn Team Logo PVC**Branded Bills**$40.46**88 rev1y ago](https://www.amazon.com/dp/B0F9B6VWV2) [**Branded Bills Officially Licensed x Auburn Tigers Sky Blue 5-Panel Vintage Auburn Team Logo PVC**Branded Bills**$38.14**15 rev1y ago](https://www.amazon.com/dp/B0F9BZZMPS) [**Branded Bills Officially Licensed x Auburn Tigers White 5-Panel Auburn Team Logo PVC**Branded Bills**$42.37**88 rev1y ago](https://www.amazon.com/dp/B0F9B9CDSG) [**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Auburn)**Pro Sport Brand**$25.03**99 rev1y ago](https://www.amazon.com/dp/B0F6V84CMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Game Split Bar Design Trucker Mesh Hat Grey Adjustable Auburn Tigers**The Game**$18.39**4.8★**▲ 128%**](https://www.amazon.com/dp/B07DK5HZZH) [**The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable**The Game**$20.80**4.8★**▲ 108%**](https://www.amazon.com/dp/B07DLX8CWR) [**The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable**The Game**$18.82**4.8★**▲ 98%**](https://www.amazon.com/dp/B079Z3BF8K) [**Branded Bills Officially Licensed x Auburn Tigers White 5-Panel Auburn Team Logo PVC**Branded Bills**$42.37**4.3★**▲ 95%**](https://www.amazon.com/dp/B0F9B9CDSG) [**Auburn Collegiate Adjustable Hats (US Alpha One Size Auburn Navy)**Pro Sport Brand**$24.73**5.0★**▲ 85%**](https://www.amazon.com/dp/B0DSQ7YB24)
**~~View all trending →~~**
## **What buyers say about auburn hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**43%
*“Great fit”*
**Quality-Overall**19%
*“Great quality cap”*
**Color**12%
*“colors are great”*
**Material Quality**5%
*“Great material and looks great”*
**Comfort-Overall**5%
*“comfortable to wear”*
**Ease Of Use**5%
*“Easy to adjust”*
**Sharpness**5%
*“Very sharp”*
### **What buyers complain about **
**Quality-Overall**50%
*“Kind of thought the build overall looked a little cheap considering the cost”*
### **Top return reasons **
**Size-Overall**65%
**Shape/Style**10%
**Wrinkles**6%
**Advertised Vs Actual Product**6%
**Color**5%
**Value For Money**4%
**Stain Resistance**2%
**Stitch/Finish/Polish**2%
**Design-Overall**2%
**Sweat Resistance**1%
## **Common questions**
- **Is auburn hat profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 26 tracked products. 90-day search growth is +33.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the auburn hat niche?**
- 10 brands and 15 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in auburn hat?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 4.1%.
- **What does it cost to enter the auburn hat niche?**
- Listings span $12.88–$42.37; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
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