---
title: "Atlanta Hawks — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/atlanta-hawks"
last_updated: "2026-08-05T23:13:37.230Z"
locale: en
meta:
description: "Niche score 31/100 · $18K/yr market · 123K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $18K/yr market · 123K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atlanta Hawks — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **atlanta hawks**
**Skip it**
Soft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 6Competition 68Returns 15Price range 77Avg price 95Brand share 53Review moat 50Quality gap 22
**Avg price**
**Incredible****$30.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.09–$119.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,546.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 123K searches
**Growth**
**Bad****-51.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, atlanta hawks is a $18K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atlanta hawks market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$45K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#9,733**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **50%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**19%**
- WILSON22% - Outerstuff17% - Ultra Game14% - New Era11% - Mitchell & Ness10% - Atlanta Hawks8%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -51.4% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/atlanta-hawks/trend)
## **Top atlanta hawks search terms**
- **atlanta hawks**52K/yr-43.2%0.2% conv. - **atlanta hawks jersey**19K/yr-50.0%0.1% conv. - **atlanta hawks shirts**18K/yr-56.7%0.6% conv. - **hawks shirt**11K/yr-47.7%0.4% conv. - **hawks jersey**9K/yr-65.0%0.2% conv. - **atlanta hawks shirt**5K/yr-47.4%1.0% conv. - **atlanta hawks hoodie**9K/yr-87.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/atlanta-hawks/search-terms)
## **Top atlanta hawks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$5K40%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NBA Team Retro Mini Basketball - Atlanta Hawks**WILSON**$12.96**4.7★1,995 rev](https://www.amazon.com/dp/B091MNBR2H) [2**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Atlanta Braves Alternate)**New Era**$33.10**4.7★2,390 rev](https://www.amazon.com/dp/B0BRQSVTSF) [3**Mitchell & Ness Mens NBA Atlanta Hawks Swingman Jersey - Dikembe Mutombo SMJYGS18138-AHASCAR96DMO Scarlet**Mitchell & Ness**$119.01**4.8★10 rev](https://www.amazon.com/dp/B000AS7YFG) [4**Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)**Outerstuff**$21.73**5.0★7 rev](https://www.amazon.com/dp/B0C4RBZCD1) [5**Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US**Ultra Game**$22.04**4.7★18,685 rev](https://www.amazon.com/dp/B01LXPFV4E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks L Red**GAME 7**$14.64**478 rev3mo ago](https://www.amazon.com/dp/B0DQF48W4D) [**Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks XL Red**GAME 7**$13.53**478 rev3mo ago](https://www.amazon.com/dp/B0DQF73D6C) [**GAP Mens NBA Graphic T-Shirt Hawks X-Large**GAP**$17.67**45 rev7mo ago](https://www.amazon.com/dp/B0FHL1V78K) [**Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US**Ultra Game**$22.04**18,685 rev9mo ago](https://www.amazon.com/dp/B01LXPFV4E) [**Ultra Game NBA Atlanta Hawks Mens Active Tee Shirt Large Charcoal**Ultra Game**$16.93**18,685 rev9mo ago](https://www.amazon.com/dp/B076LTGTB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)**Outerstuff**$21.73**5.0★**▲ 193%**](https://www.amazon.com/dp/B0C4RBZCD1) [**Outerstuff Trae Young Atlanta Hawks #11 Youth Size Player Name & Number Swingman Jersey (Statement/Black Youth Large-14/16)**Outerstuff**$26.10**5.0★**▲ 190%**](https://www.amazon.com/dp/B0GJ13BZYQ) [**Outerstuff Trae Young Atlanta Hawks #11 Kids Size 4-7 Icon Player Name & Number Jersey (Red Kids Large-7)**Outerstuff**$24.32**0.0★**▲ 185%**](https://www.amazon.com/dp/B0GJFW5C71) [**GAP Mens NBA Graphic T-Shirt Hawks X-Large**GAP**$17.67**4.8★**▲ 185%**](https://www.amazon.com/dp/B0FHL1V78K) [**Mitchell & Ness Jersey - Atlanta Hawks Maravich 44 - White - SMJY3330**Mitchell & Ness**$99.17**0.0★**▲ 119%**](https://www.amazon.com/dp/B09ZYNKY93)
**~~View all trending →~~**
## **What buyers say about atlanta hawks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**47%
*“This is a very nice in quality shirt”*
**Size-Overall**22%
*“I like the look and the fit”*
**Comfort-Overall**16%
*“comfortable”*
**Material Quality**6%
*“Looks good and very comfortable material”*
**Advertised Vs Actual Product**6%
*“Looks just like the picture”*
**Machine Wash Suitability**3%
*“Washes well and it looks great for any game”*
### **What buyers complain about **
**Quality-Overall**33%
*“Poor quality, and the refund never arrived”*
**Size-Overall**33%
*“A bit too big for a medium as Im 4'11”*
**Material Quality**17%
*“very thin material”*
**Thickness**17%
*“too thin”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**8%
**Length**5%
**Quality-Overall**4%
**Thin**4%
**Sleeve Fit**3%
**Chest Fit**3%
**Color**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is atlanta hawks profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the atlanta hawks niche?**
- 14 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in atlanta hawks?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 7.9% — above our launch gate.
- **What does it cost to enter the atlanta hawks niche?**
- Listings span $10.09–$119.01; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.
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