---
title: "Atlanta Falcons — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/atlanta-falcons"
last_updated: "2026-08-11T00:13:04.852Z"
locale: en
meta:
description: "Niche score 46/100 · $222K/yr market · 501K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $222K/yr market · 501K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atlanta Falcons — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **atlanta falcons**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 42Growth 30Conversion 18Competition 82Returns 43Price range 88Avg price 95Brand share 45Review moat 30Quality gap 20
**Avg price**
**Incredible****$31.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.14–$98.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$222K**
$222K/yr · 501K searches
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,453.98**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, atlanta falcons is a $222K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atlanta falcons market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$187K–$250K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **50%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**18%**
- New Era56% - Rico Industries7% - NFL PRO LINE6% - Northwest4% - YouTheFan4% - FOCO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/atlanta-falcons/trend)
## **Top atlanta falcons search terms**
- **atlanta falcons**242K/yr-2.0%0.7% conv. - **atlanta falcons hat**50K/yr+0.2%0.9% conv. - **falcons gifts for men**22K/yr+107.7%1.4% conv. - **falcons**88K/yr-14.9%0.7% conv. - **atlanta falcons gifts**18K/yr+36.0%1.2% conv. - **falcons hat**30K/yr-3.9%1.1% conv. - **atlanta falcons gifts for men**12K/yr-15.3%1.3% conv. - **falcons merch**14K/yr+0.2%0.5% conv. - **falcons gear**16K/yr-18.9%1.4% conv. - **atlanta falcon**5K/yr+32.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/atlanta-falcons/search-terms)
## **Top atlanta falcons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$13K9%$20K12%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$33.36**4.7★2,708 rev](https://www.amazon.com/dp/B09CHG4XBL) [2**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$36.42**4.8★948 rev](https://www.amazon.com/dp/B0D9HYJ1C4) [3**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$33.28**4.7★529 rev](https://www.amazon.com/dp/B0CKLXYS6Q) [4**NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey**NFL PRO LINE**$98.94**4.5★50 rev](https://www.amazon.com/dp/B0D7DZ4W1M) [5**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)**New Era**$39.78**4.8★368 rev](https://www.amazon.com/dp/B0D4F9S3HV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat**New Era**$45.89**4 rev3mo ago](https://www.amazon.com/dp/B0GVKSJDKB) [**BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$39.41**4 rev6mo ago](https://www.amazon.com/dp/B0GHQGK9NX) [**Top Cup NFL Atlanta Falcons 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.61**727 rev7mo ago](https://www.amazon.com/dp/B0G59RG3WX) [**New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat**New Era**$37.96**16 rev1y ago](https://www.amazon.com/dp/B0F26T86DW) [**For Bare Feet NFL ATLANTA FALCONS Black Wave Crew Sock Team Color LARGE**For Bare Feet**$9.34**298 rev1y ago](https://www.amazon.com/dp/B0DPW7MH67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat**New Era**$45.89**5.0★**▲ 245%**](https://www.amazon.com/dp/B0GVKSJDKB) [**NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey**NFL PRO LINE**$98.94**4.5★**▲ 212%**](https://www.amazon.com/dp/B0D7DZ4W1M) [**BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$39.41**5.0★**▲ 207%**](https://www.amazon.com/dp/B0GHQGK9NX) [**New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat**New Era**$37.96**4.8★**▲ 187%**](https://www.amazon.com/dp/B0F26T86DW) [**FOCO Atlanta Falcons NFL Mens Legacy Sport Slide - S**FOCO**$15.11**4.6★**▲ 179%**](https://www.amazon.com/dp/B01N7YTN41)
**~~View all trending →~~**
## **What buyers say about atlanta falcons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great quality”*
**Size-Overall**15%
*“so the hat has a super comfy fit”*
**Advertised Vs Actual Product**7%
*“Looks just like the picture”*
**Value For Money**7%
*“Good price point”*
**Comfort-Overall**6%
*“it's so comfortable”*
**Durability**4%
*“Overall cool, durable cups that are perfect for tailgates or watch parties”*
**Storage Capacity**4%
*“large cup, holds a fair amount”*
**Gifting Purpose**4%
*“This was a gift”*
**Color**4%
*“team colors”*
**Design-Overall**2%
*“Looks great in an office, garage, bar area, or anywhere youve got sports memorabilia set up”*
### **What buyers complain about **
**Size-Overall**17%
*“USB doesn't fit”*
**Thickness**17%
*“Very thin like a solo cup”*
**Value For Money**17%
*“This jersey didn't meet my expectations for the price”*
**Charging**17%
*“it doesnt charge my iPhone very well”*
**Color**17%
*“the color is off”*
**Quality-Overall**8%
*“Poor quality”*
**Durability**8%
*“Came apart shortly after using it”*
### **Top return reasons **
**Size-Overall**62%
**Color**5%
**Material Quality**4%
**Value For Money**4%
**Quality-Overall**3%
**Shape/Style**3%
**Length**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**1%
**Width**1%
## **Common questions**
- **Is atlanta falcons profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the atlanta falcons niche?**
- 18 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in atlanta falcons?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 3.6%.
- **When does demand for atlanta falcons peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the atlanta falcons niche?**
- Listings span $7.14–$98.94; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 3,454 reviews — the moat a new listing must climb.
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