---
title: "Atlanta Falcons Hat — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/atlanta-falcons-hat"
last_updated: "2026-08-06T00:17:04.524Z"
locale: en
meta:
description: "Niche score 32/100 · $18K/yr market · 91K searches/yr · $34.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $18K/yr market · 91K searches/yr · $34.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atlanta Falcons Hat — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **atlanta falcons hat**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 21Conversion 7Competition 60Returns 36Price range 95Avg price 95Brand share 2Review moat 66Quality gap 17
**Avg price**
**Incredible****$34.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.71–$45.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****875.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 91K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atlanta falcons hat is a $18K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atlanta falcons hat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#735**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **11%**
- **Out of stock**
- **32.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**24**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**0%**
- New Era92% - 472% - FOCO2% - Branded Bills1% - Terojnkl1% - Outerstuff1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/atlanta-falcons-hat/trend)
## **Top atlanta falcons hat search terms**
- **atlanta falcons hat**50K/yr+0.2%0.9% conv. - **falcons hat**30K/yr-3.9%1.2% conv. - **atlanta falcons beanie**6K/yr-68.6%0.5% conv. - **falcons beanie**6K/yr-67.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/atlanta-falcons-hat/search-terms)
## **Top atlanta falcons hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7358%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$33.36**4.7★2,708 rev](https://www.amazon.com/dp/B09CHG4XBL) [2**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$36.42**4.8★948 rev](https://www.amazon.com/dp/B0D9HYJ1C4) [3**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)**New Era**$33.28**4.7★529 rev](https://www.amazon.com/dp/B0CKLXYS6Q) [4**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)**New Era**$39.78**4.8★368 rev](https://www.amazon.com/dp/B0D4F9S3HV) [5**New Era Womens NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons Black)**New Era**$32.71**4.8★341 rev](https://www.amazon.com/dp/B0BPB67Z16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat**New Era**$45.89**4 rev3mo ago](https://www.amazon.com/dp/B0GVKSJDKB) [**New Era Mens White/Black Atlanta Falcons 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat**New Era**$41.21**3 rev3mo ago](https://www.amazon.com/dp/B0GVKGZSBB) [**New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft 9FORTY M-Crown Adjustable Hat**New Era**$40.96**0 rev3mo ago](https://www.amazon.com/dp/B0GVKC1NBD) [**New Era Mens Black Atlanta Falcons Perforated 39THIRTY Flex Hat - NFL Perfect Cap (L/XL)**New Era**$34.94**2 rev4mo ago](https://www.amazon.com/dp/B0GQP5768X) [**New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat**New Era**$37.96**16 rev1y ago](https://www.amazon.com/dp/B0F26T86DW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens White/Black Atlanta Falcons 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat**New Era**$41.21**5.0★**▲ 207%**](https://www.amazon.com/dp/B0GVKGZSBB) [**New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat**New Era**$45.89**5.0★**▲ 201%**](https://www.amazon.com/dp/B0GVKSJDKB) [**New Era Mens Black Atlanta Falcons Perforated 39THIRTY Flex Hat - NFL Perfect Cap (L/XL)**New Era**$34.94**5.0★**▲ 192%**](https://www.amazon.com/dp/B0GQP5768X) [**New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat**New Era**$37.96**4.8★**▲ 150%**](https://www.amazon.com/dp/B0F26T86DW) [**Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB**Branded Bills**$44.64**4.6★**▲ 138%**](https://www.amazon.com/dp/B0CY97W6SC)
**~~View all trending →~~**
## **What buyers say about atlanta falcons hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**48%
*“Great quality”*
**Size-Overall**18%
*“so the hat has a super comfy fit”*
**Comfort-Overall**10%
*“it's so comfortable”*
**Gifting Purpose**7%
*“This was a gift”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Advertised Vs Actual Product**3%
*“Looks just like the picture”*
**Sweat Resistance**3%
*“not staining from sweat”*
**Material Quality**3%
*“The material is lightweight”*
**Color**2%
*“team colors”*
**Breathability**1%
*“breathable enough on a hot day to stay cool”*
### **Top return reasons **
**Size-Overall**65%
**Color**6%
**Value For Money**4%
**Material Quality**4%
**Shape/Style**4%
**Length**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Width**2%
**Wrinkles**1%
## **Common questions**
- **Is atlanta falcons hat profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the atlanta falcons hat niche?**
- 6 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- **When does demand for atlanta falcons hat peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the atlanta falcons hat niche?**
- Listings span $17.71–$45.89; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.
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