---
title: "Asu Hat — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/asu-hat"
last_updated: "2026-08-10T22:04:02.312Z"
locale: en
meta:
description: "Niche score 35/100 · $8K/yr market · 43K searches/yr · $29.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $8K/yr market · 43K searches/yr · $29.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Asu Hat — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **asu hat**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 35Conversion 8Competition 46Returns 25Price range 92Avg price 95Brand share 32Review moat 83Quality gap 27
**Avg price**
**Incredible****$29.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.78–$43.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****335.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 43K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, asu hat is a $8K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **asu hat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#7,348**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**7**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**8%**
- Desert Cactus52% - Pro Sport Brand11% - Branded Bills10% - Legacy7% - The Game6% - adidas6% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +8.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/asu-hat/trend)
## **Top asu hat search terms**
- **asu hat**20K/yr+6.0%1.9% conv. - **arizona state hat**11K/yr-1.4%1.8% conv. - **asu hats for men**6K/yr+11.0%1.6% conv. - **arizona state university hat**5K/yr+37.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/asu-hat/search-terms)
## **Top asu hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78020%$2K30%$2K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Black)**Desert Cactus**$29.39**4.8★96 rev](https://www.amazon.com/dp/B0DDVMTCNZ) [2**Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Red)**Desert Cactus**$29.43**4.8★96 rev](https://www.amazon.com/dp/B0DHDFK3LB) [3**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)**Pro Sport Brand**$24.91**4.7★47 rev](https://www.amazon.com/dp/B0FCV28C88) [4**adidas Mens Arizona State Sun Devils Flat Brim Snapback Cap - Red - Size OSFM**adidas**$13.78**5.0★2 rev](https://www.amazon.com/dp/B0FDZ6SN5W) [5**Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Yellow)**Desert Cactus**$29.65**4.8★96 rev](https://www.amazon.com/dp/B0DDVNX68N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Desert Cactus Arizona State University Snapback Baseball Hat ASU Sun Devils Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Black)**Desert Cactus**$40.04**1 rev8mo ago](https://www.amazon.com/dp/B0G3CBXHDT) [**Branded Bills Officially Licensed x Arizona State Sun Devils White/Black Curved 5-Panel Vintage ASU Team Logo College Collection PVC**Branded Bills**$40.17**15 rev8mo ago](https://www.amazon.com/dp/B0FYK75J1T) [**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)**Pro Sport Brand**$24.91**47 rev1y ago](https://www.amazon.com/dp/B0FCV28C88) [**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Arizona State)**Pro Sport Brand**$26.00**86 rev1y ago](https://www.amazon.com/dp/B0F5SPS6JQ) [**Branded Bills Officially Licensed x Arizona State Sun Devils White 5-Panel ASU ForkEm State PVC**Branded Bills**$41.38**5 rev1y ago](https://www.amazon.com/dp/B0F39V9QB4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Arizona State)**Pro Sport Brand**$26.00**4.6★**▲ 155%**](https://www.amazon.com/dp/B0F5SPS6JQ) [**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)**Pro Sport Brand**$24.91**4.7★**▲ 126%**](https://www.amazon.com/dp/B0FCV28C88) [**Desert Cactus Arizona State University Snapback Baseball Hat ASU Sun Devils Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Black)**Desert Cactus**$40.04**3.0★**▲ 112%**](https://www.amazon.com/dp/B0G3CBXHDT) [**Branded Bills Officially Licensed x Arizona State Sun Devils White 5-Panel ASU ForkEm State PVC**Branded Bills**$41.38**5.0★**▲ 98%**](https://www.amazon.com/dp/B0F39V9QB4) [**Branded Bills Officially Licensed x Arizona State Sun Devils Black Flat Performance ASU Baseball Maroon and Gold PVC**Branded Bills**$39.81**4.8★**▲ 78%**](https://www.amazon.com/dp/B0F2R67NY4)
**~~View all trending →~~**
## **What buyers say about asu hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**80%
*“Good quality”*
**Comfort-Overall**20%
*“Comfortable”*
### **Top return reasons **
**Size-Overall**65%
**Shape/Style**12%
**Color**6%
**Quality-Overall**5%
**Strap/String Quality**2%
**Strength**2%
**Neck Fit**2%
**Length**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is asu hat profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the asu hat niche?**
- 8 brands and 7 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- **When does demand for asu hat peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the asu hat niche?**
- Listings span $13.78–$43.18; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.
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