---
title: "Astros — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/astros"
last_updated: "2026-08-11T00:56:44.974Z"
locale: en
meta:
description: "Niche score 35/100 · $193K/yr market · 408K searches/yr · $36.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $193K/yr market · 408K searches/yr · $36.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astros — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **astros**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 38Growth 35Conversion 16Competition 18Returns 49Price range 34Avg price 95Brand share 33Review moat 46Quality gap 27
**Avg price**
**Incredible****$36.86**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,867.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$193K**
$193K/yr · 408K searches
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.26–$255.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, astros is a $193K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astros market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$184K–$221K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**12%**
- SUPBOMM39% - New Era19% - Willtok14% - FOCO10% - Xtreme Apparrel4% - TOPQUALI2% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/astros/trend)
## **Top astros search terms**
- **astros**147K/yr+16.1%0.1% conv. - **houston astros**136K/yr+2.6%0.2% conv. - **astros merch**18K/yr+36.2%0.1% conv. - **houston astros accessories**16K/yr-27.9%0.1% conv. - **astros women**6K/yr+30.2%0.3% conv. - **astros baseball**32K/yr+16.7%1.4% conv. - **astros gear**8K/yr+10.5%0.1% conv. - **houston astros women**6K/yr+20.8%0.0% conv. - **astros gifts**21K/yr-30.6%0.3% conv. - **houston astros gifts**16K/yr-46.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/astros/search-terms)
## **Top astros products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$77K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Astros**SUPBOMM**$7.41**4.5★283 rev](https://www.amazon.com/dp/B0DNWRGPNZ) [2**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Houston Astros Navy**New Era**$32.45**4.7★2,390 rev](https://www.amazon.com/dp/B0F1NF31CV) [3**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**4.8★1,103 rev](https://www.amazon.com/dp/B0CXHRHH71) [4**FOCO MLB Unisex-Adult Officially Licensed Color Block Primary Logo Wordmark Sherpa Lined Moccasin Slippers (Houston Astros US Footwear Size System Adult Men Numeric Range Medium 13 14)**FOCO**$28.56**4.6★94 rev](https://www.amazon.com/dp/B0FNM3X44R) [5**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Houston Astros)**New Era**$25.98**4.7★2,089 rev](https://www.amazon.com/dp/B0BW9W9NYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baseball Neon Signs for Garage or Man Cave Decor Mens Gifts with Baseball Team Logo Baseball Neon for Parties Bars Dorms Office Wall Art and Game Room Decoration12.2 * 12.7 Inch**TOPQUALI**$27.34**158 rev8mo ago](https://www.amazon.com/dp/B0FYCCG591) [**FOCO MLB Unisex-Adult Officially Licensed Color Block Primary Logo Wordmark Sherpa Lined Moccasin Slippers (Houston Astros US Footwear Size System Adult Men Numeric Range Medium 13 14)**FOCO**$28.56**94 rev11mo ago](https://www.amazon.com/dp/B0FNM3X44R) [**SUPBOMM 3 pcs Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Astros**SUPBOMM**$12.95**97 rev1y ago](https://www.amazon.com/dp/B0FC6SB88M) [**DEHANER City Baseball Jersey for Dad Mom Family Houston Button Up Shirt Classic Sport Uniforms Workout Outfits Orange Letters Navy Blue Jersey Men Size X-Large**D DEHANER**$29.81**44 rev1y ago](https://www.amazon.com/dp/B0F91D7DLZ) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Houston Astros Navy**New Era**$32.45**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NF31CV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEHANER City Baseball Jersey for Dad Mom Family Houston Button Up Shirt Classic Sport Uniforms Workout Outfits Orange Letters Navy Blue Jersey Men Size X-Large**D DEHANER**$29.81**4.2★**▲ 72%**](https://www.amazon.com/dp/B0F91D7DLZ) [**FOCO MLB Unisex-Adult Officially Licensed Color Block Primary Logo Wordmark Sherpa Lined Moccasin Slippers (Houston Astros US Footwear Size System Adult Men Numeric Range Medium 13 14)**FOCO**$28.56**4.6★**▲ 49%**](https://www.amazon.com/dp/B0FNM3X44R) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**4.8★**▲ 41%**](https://www.amazon.com/dp/B0CXHRHH71) [**H-Town Hold it Down Houston Hands Mens Apparel for Baseball Fans (Navy Shirt S)**Xtreme Apparrel**$22.58**4.7★**▲ 23%**](https://www.amazon.com/dp/B0CZ9QKRRZ) [**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Houston Astros)**New Era**$25.98**4.7★**▲ 12%**](https://www.amazon.com/dp/B0BW9W9NYF)
**~~View all trending →~~**
## **What buyers say about astros**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**23%
*“Audio quality is great”*
**Quality-Overall**9%
*“Great quality”*
**Value For Money**7%
*“good value”*
**Size-Overall**7%
*“Easy fit”*
**Color**6%
*“Very colorful and sturdy”*
**Microphone**4%
*“Honestly really great headset, audio and microphone sounds really good, also havent had any problems with range or wireless in general, super easy to use out of box”*
**Comfort-Overall**4%
*“Comfortable + Decent Quality”*
**Charging**3%
*“Seems to hold a charge well”*
**Advertised Vs Actual Product**2%
*“As shown”*
**Battery Life**2%
*“Battery life and comfort were great though”*
### **What buyers complain about **
**Connectivity-Overall**13%
*“The Bluetooth is pretty terrible”*
**Durability**9%
*“base station broke within 3 months”*
**Charging**8%
*“does not hold charge”*
**Functionality-Overall**5%
*“or base does not work”*
**Value For Money**5%
*“Very annoying for the price point”*
**Software/Application**5%
*“you cant go thru an app on your phone”*
**Audio Quality**4%
*“If you talk on discord be prepared for audio not working”*
**Weight Heavy**3%
*“So heavy”*
**Quality-Overall**3%
*“What a horrible product”*
**Product Condition**2%
*“I expect to receive new unopened product”*
### **Top return reasons **
**Size-Overall**16%
**Audio Quality**12%
**Connectivity-Overall**11%
**Value For Money**7%
**Microphone**7%
**Color**6%
**Defective Material/Parts**5%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
## **Common questions**
- **Is astros profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the astros niche?**
- 12 brands and 32 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in astros?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 3.1%.
- **When does demand for astros peak?**
- Demand peaks in Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the astros niche?**
- Listings span $7.26–$255.80; the average listing price is $36.86 (sweet spot $15–$100). The average incumbent carries 1,868 reviews — the moat a new listing must climb.
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