---
title: "Astros Hat — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/astros-hat"
last_updated: "2026-08-10T22:17:32.828Z"
locale: en
meta:
description: "Niche score 40/100 · $135K/yr market · 221K searches/yr · $28.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $135K/yr market · 221K searches/yr · $28.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astros Hat — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **astros hat**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 30Conversion 27Competition 61Returns 28Price range 79Avg price 95Brand share 20Review moat 66Quality gap 27
**Avg price**
**Incredible****$28.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.65–$37.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****846.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$135K**
$135K/yr · 221K searches
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, astros hat is a $135K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astros hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#637**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **36%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**6%**
- 4738% - New Era37% - Generic8% - Funky Junque7% - City-Flex2% - SM9YYT2% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/astros-hat/trend)
## **Top astros hat search terms**
- **astros hat**85K/yr+0.7%1.7% conv. - **houston astros hat**71K/yr+0.3%1.2% conv. - **houston hat**15K/yr+7.8%0.5% conv. - **astros hat women**8K/yr+44.3%1.7% conv. - **astros cap**9K/yr+16.6%0.9% conv. - **astros hats for men**9K/yr+9.8%1.3% conv. - **astros hats**6K/yr-1.1%0.7% conv. - **astros baseball cap**5K/yr-0.8%2.5% conv. - **astros fitted hat**5K/yr+18.9%0.1% conv. - **houston astros cap**5K/yr-2.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/astros-hat/search-terms)
## **Top astros hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Houston Astros Navy**New Era**$32.45**4.7★2,390 rev](https://www.amazon.com/dp/B0F1NF31CV) [2**47 MLB Trucker Snapback Adjustable Hat Adult One Size Fits All - Houston Astros Houston Astros Navy**47**$36.21**4.6★811 rev](https://www.amazon.com/dp/B0B5HKZRSW) [3**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Houston Astros)**New Era**$25.98**4.7★2,089 rev](https://www.amazon.com/dp/B0BW9W9NYF) [4**Cotton Baseball Hat Adjustable City Embroidered Unisex Cap for Men Women**Generic**$19.43**4.4★102 rev](https://www.amazon.com/dp/B0DDCBSGPQ) [5**47 Brand MLB Team Color Home Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - Houston Astros Navy**47**$31.01**4.6★685 rev](https://www.amazon.com/dp/B0CWPRZS82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size**Amazon Essentials**$9.65**224 rev6mo ago](https://www.amazon.com/dp/B0FNS3RYN1) [**Adult Trucker Snapback Hat - Houston - Navy/Beige (Upside Down)**Funky Junque**$29.47**424 rev10mo ago](https://www.amazon.com/dp/B0FPGRRRZL) [**Baseball City Style Adjustable Hat Unisex Adult Game Day Team Color Snapback Cap Sports Fan Gift for Men Women One Sizes Fits All**SM9YYT**$19.58**179 rev1y ago](https://www.amazon.com/dp/B0F377457G) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Houston Astros Navy**New Era**$32.45**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NF31CV) [**Funky Junque Vintage Embroidered Cute Trucker Hat for Women Adjustable Snapback Cap - Houston I Am the Problem - Beige/Red**Funky Junque**$29.59**1,230 rev1y ago](https://www.amazon.com/dp/B0DSM2WK39)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size**Amazon Essentials**$9.65**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FNS3RYN1) [**Funky Junque Vintage Embroidered Cute Trucker Hat for Women Adjustable Snapback Cap - Houston I Am the Problem - Beige/Red**Funky Junque**$29.59**4.6★**▲ 67%**](https://www.amazon.com/dp/B0DSM2WK39) [**Cotton Baseball Hat Adjustable City Embroidered Unisex Cap for Men Women**Generic**$19.43**4.4★**▲ 67%**](https://www.amazon.com/dp/B0DDCBSGPQ) [**47 MLB Houston Astros Juke MVP Adjustable Hat One Size Navy**47**$28.48**4.7★**▲ 46%**](https://www.amazon.com/dp/B00HOEE15U) [**FEINION Men Flat Brim Adjustable Performance Hat Snapback Laser Perforated Baseball Cap (Black)**FEINION**$18.46**4.5★**▲ 45%**](https://www.amazon.com/dp/B0CWZYSCZY)
**~~View all trending →~~**
## **What buyers say about astros hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Overall it's a great quality hat and looks good”*
**Size-Overall**14%
*“This cap fits exactly what I like”*
**Color**7%
*“bright colors”*
**Comfort-Overall**7%
*“Very comfortable”*
**Weight Light**5%
*“lightweight with a soft washed cotton feel”*
**Shape/Style**4%
*“the shape was great”*
**Material Quality**4%
*“The material feels great”*
**Breathability**4%
*“Breathable, light”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Sweat Resistance**4%
*“Sweat resistant”*
### **What buyers complain about **
**Size-Overall**25%
*“Fit is a little odd”*
**Strap/String Quality**12%
*“Adjustable strap failure”*
**Ease Of Use**10%
*“very hard to use”*
**Color**5%
*“It's a slightly faded blue”*
**Value For Money**3%
*“A little spendy”*
**Warmth**2%
*“so your head shouldn't get too warm”*
**Comfort-Overall**1%
*“In terms of the fit, however, it is a little strange and slightly uncomfortable”*
**Stiffness**1%
*“is a bit stiff at first”*
### **Top return reasons **
**Size-Overall**61%
**Shape/Style**7%
**Color**7%
**Length**3%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Strength**2%
**Quality-Overall**1%
**Wrinkles**1%
## **Common questions**
- **Is astros hat profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the astros hat niche?**
- 12 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in astros hat?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Ease Of Use. The return rate is 4.8%.
- **When does demand for astros hat peak?**
- Demand peaks in Apr; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the astros hat niche?**
- Listings span $9.65–$37.05; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.
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