---
title: "Arsenal — $573K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/arsenal"
last_updated: "2026-08-10T21:55:58.567Z"
locale: en
meta:
description: "Niche score 56/100 · $573K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $573K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Arsenal — $573K/yr Amazon US Niche (2026) - Flapen"
---
# **arsenal**
**Worth a look**
Shows a sweet-spot price point ($61.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 86Conversion 11Competition 67Returns 53Price range 62Avg price 89Brand share 16Review moat 78Quality gap 48
**Avg price**
**Great****$61.04**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+86.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****434.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$573K**
$573K/yr · 1.1M searches
**Price range**
**Good****$10.02–$147.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, arsenal is a $573K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **arsenal market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$610K–$763K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,795**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **36%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 78%
**Open market**
**5%**
- adidas64% - 1863FC17% - Generic5% - Smack Apparel5% - Arsenal3% - SOCCER WEARHOUSE2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +86.5% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/arsenal/trend)
## **Top arsenal search terms**
- **arsenal**454K/yr+58.9%0.2% conv. - **arsenal jersey**308K/yr+180.8%0.2% conv. - **arsenal jersey men**36K/yr+109.9%0.2% conv. - **arsenal shirt**52K/yr+86.8%0.1% conv. - **arsenal fc**67K/yr+42.1%0.1% conv. - **arsenal merch**43K/yr+14.2%0.3% conv. - **arsenal jersey from top brands**28K/yr+4.7%0.0% conv. - **arsenal gifts for men**26K/yr+5.7%0.4% conv. - **arsenal gifts**18K/yr+114.1%0.3% conv. - **arsenal fc apparel**10K/yr+44.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/arsenal/search-terms)
## **Top arsenal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$23K8%$46K12%$69K16%$92K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Arsenal Away Jersey 25/26 (Indigo/Silver)**adidas**$79.63**4.6★20 rev](https://www.amazon.com/dp/B0FQTZZSQ4) [2**Arsenal 25/26 Away Jersey**adidas**$79.80**4.6★20 rev](https://www.amazon.com/dp/B0FQTYMLBM) [3**Arsenal FC Badge Premium Vintage Triblend Soccer T-Shirt (US Alpha Medium Regular Regular Red Triblend)**1863FC**$32.33**4.6★50 rev](https://www.amazon.com/dp/B0F35B6433) [4**adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)**adidas**$90.32**5.0★2 rev](https://www.amazon.com/dp/B0FW7VDYJF) [5**adidas Arsenal 23/24 Away Jersey**adidas**$58.80**4.7★123 rev](https://www.amazon.com/dp/B0CDCKPXVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M**Generic**$48.57**22 rev4mo ago](https://www.amazon.com/dp/B0GTC1JH7P) [**Arsenal Pre-Match Jersey by adidas**adidas**$48.35**0 rev5mo ago](https://www.amazon.com/dp/B0GM372ZQP) [**adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)**adidas**$90.32**2 rev9mo ago](https://www.amazon.com/dp/B0FW7VDYJF) [**Arsenal FC Soccer Premium Heavyweight Cotton T-Shirt (US Alpha Medium Regular Regular Natural)**1863FC**$30.17**6 rev9mo ago](https://www.amazon.com/dp/B0FSF8KT69) [**adidas Arsenal Away Jersey 25/26 (Indigo/Silver)**adidas**$79.63**20 rev10mo ago](https://www.amazon.com/dp/B0FQTZZSQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arsenal Pre-Match Jersey by adidas**adidas**$48.35**0.0★**▲ 26%**](https://www.amazon.com/dp/B0GM372ZQP) [**adidas Mens Soccer Arsenal 23/24 Third Jersey - A Fan Jersey with a Vintage Arsenal Look Made with Recycled Materials (Large)**adidas**$85.97**5.0★**▲ 26%**](https://www.amazon.com/dp/B0CGMKD2MF) [**Arsenal 25/26 Away Jersey**adidas**$79.80**4.6★**▲ 26%**](https://www.amazon.com/dp/B0FQTYMLBM) [**Arsenal FC Premium Vintage Triblend Soccer T-Shirt (US Alpha Large Regular Regular Grey)**1863FC**$32.04**4.7★**▲ 26%**](https://www.amazon.com/dp/B0F352LLMV) [**Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M**Generic**$48.57**5.0★**▲ 22%**](https://www.amazon.com/dp/B0GTC1JH7P)
**~~View all trending →~~**
## **What buyers say about arsenal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Good banner quality”*
**Size-Overall**21%
*“Great fit”*
**Value For Money**8%
*“Worth the price”*
**Comfort-Overall**5%
*“comfortable”*
**Warmth**4%
*“Does exactly what it's supposed to -- keeps my head warm”*
**Noise Level**4%
*“Loud and proud”*
**Color**4%
*“cool color”*
**Print Quality**3%
*“loved the print”*
**Collectibles**2%
*“Great price and collectable”*
**Weight Light**1%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**27%
*“The fit was a little on the skimpy side”*
**Quality-Overall**20%
*“Very cheaply made”*
**Wrinkles**10%
*“they stayed wrinkled would not buy them”*
**Material Quality**10%
*“material could have been better”*
**Shrinkage Resistance**3%
*“There was some shrinkage after washing”*
**Thin**3%
*“a bit thin”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**7%
**Chest Fit**7%
**Length**5%
**Advertised Vs Actual Product**3%
**Sleeve Fit**2%
**Quality-Overall**2%
**Shoulder Fit**2%
**Color**2%
**Thin**2%
## **Common questions**
- **Is arsenal profitable to sell on Amazon United States?**
- The niche generates $573K/yr across 42 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +86.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the arsenal niche?**
- 11 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in arsenal?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 2.9%.
- **When does demand for arsenal peak?**
- Demand peaks in May–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the arsenal niche?**
- Listings span $10.02–$147.40; the average listing price is $61.04 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.
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