---
title: "Army Cot — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/army-cot"
last_updated: "2026-08-06T16:30:07.248Z"
locale: en
meta:
description: "Niche score 50/100 · $117K/yr market · 133K searches/yr · $69.49 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $117K/yr market · 133K searches/yr · $69.49 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Army Cot — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **army cot**
**Worth a look**
Shows a sweet-spot price point ($69.49 avg), but weak search conversion (1.3%) keeps it on the watch list.
Market size 27Growth 42Conversion 16Competition 55Returns 42Price range 50Avg price 86Brand share 80Review moat 44Quality gap 83
**Avg price**
**Great****$69.49**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$26.31–$172.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,113.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$117K**
$117K/yr · 133K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, army cot is a $117K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **army cot market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$139K–$174K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**38%**
- Coleman19% - Geetery12% - HOMECALL10% - ABORON8% - EVER ADVANCED7% - WLIVE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
3K2KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/army-cot/trend)
## **Top army cot search terms**
- **army cot**43K/yr+21.9%1.2% conv. - **military cot**34K/yr+7.3%1.1% conv. - **army cots for adults**13K/yr+41.7%1.6% conv. - **military bed**9K/yr+7.4%0.4% conv. - **military cots for adults**8K/yr+9.0%1.6% conv. - **army bed**5K/yr+17.6%0.4% conv. - **army cots**4K/yr+30.9%1.7% conv. - **surplus army cots**5K/yr+24.2%0.6% conv. - **military cot parts**3K/yr+63.5%0.0% conv. - **army cots for sleeping**6K/yr-54.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/army-cot/search-terms)
## **Top army cot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coleman Trailhead II Large Folding Cot with Easy Setup & Takedown Supports Adults up to 6ft 2in or 300lbs Great for Camping Lounging Elevated Sleeping Guests & More**Coleman**$58.62**4.4★24,893 rev](https://www.amazon.com/dp/B003696236) [2**Geetery 2 Pcs Folding Camping Cot Bed with Carry Bag Portable Tent Twin Cot Army Military 529 lbs Outdoor Sleeping Travel Camping(Army Green)**Geetery**$110.31**3.7★75 rev](https://www.amazon.com/dp/B0C4FHBQMH) [3**ABORON Camping Cot for Adult 28 Extra Wide Heavy-Duty 1200D Oxford Cot for Sleeping Portable Folding Camp Bed with Mat & Carry Bag**ABORON**$57.84**4.2★8,610 rev](https://www.amazon.com/dp/B09NR1F63Q) [4**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Army Green**HOMECALL**$69.26**3.5★67 rev](https://www.amazon.com/dp/B0GWDSHVY9) [5**EVER ADVANCED Extra Wide Camping Cot for Adults Oversized XXL Sleeping Cots Folding Cot Bed with Carry Bag 84.3 L x 41.9 W Support to 550 lbs**EVER ADVANCED**$118.58**4.4★1,553 rev](https://www.amazon.com/dp/B0DSD11FNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Army Green**HOMECALL**$69.26**67 rev3mo ago](https://www.amazon.com/dp/B0GWDSHVY9) [**NEWBULIG Camping Cot - Compact Fold Army cots Cots for Sleeping 400D Oxford Cloth for Camping/RV/Travel 73x35.8x17.7 in Size 300 LBS Capacity. Folding Sleeping cot adopts Stable Metal Frame**NEWBULIG**$40.74**39 rev3mo ago](https://www.amazon.com/dp/B0GVS4Y3VD) [**OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use**OLIXIS**$37.51**37 rev4mo ago](https://www.amazon.com/dp/B0GT52NR2C) [**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Black**HOMECALL**$70.17**67 rev5mo ago](https://www.amazon.com/dp/B0GK6RSCXY) [**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Desert Tan**HOMECALL**$70.47**67 rev5mo ago](https://www.amazon.com/dp/B0GK7B7YMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Army Green**HOMECALL**$69.26**3.5★**▲ 220%**](https://www.amazon.com/dp/B0GWDSHVY9) [**NEWBULIG Camping Cot - Compact Fold Army cots Cots for Sleeping 400D Oxford Cloth for Camping/RV/Travel 73x35.8x17.7 in Size 300 LBS Capacity. Folding Sleeping cot adopts Stable Metal Frame**NEWBULIG**$40.74**4.0★**▲ 220%**](https://www.amazon.com/dp/B0GVS4Y3VD) [**OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use**OLIXIS**$37.51**4.0★**▲ 219%**](https://www.amazon.com/dp/B0GT52NR2C) [**HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Desert Tan**HOMECALL**$70.47**3.5★**▲ 203%**](https://www.amazon.com/dp/B0GK7B7YMW) [**BSISHL Adjustable Folding Camping Cot with Mattress(L70in)**BSISHL**$59.06**4.0★**▲ 186%**](https://www.amazon.com/dp/B0GJDZ3932)
**~~View all trending →~~**
## **What buyers say about army cot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Mattress very comfortable”*
**Quality-Overall**10%
*“Good cot and quality”*
**Assembly/Installation**8%
*“Easy to assemble”*
**Strength**7%
*“Sturdy and easy to set up”*
**Value For Money**5%
*“Reasonably priced”*
**Size-Overall**4%
*“This is snug”*
**Ease Of Use**4%
*“Easy to Fold”*
**Durability**4%
*“Had it for years”*
**Advertised Vs Actual Product**3%
*“Worked as advertised great product”*
**Cushion**2%
*“Sturdy cushion comfortable easy set up”*
### **What buyers complain about **
**Comfort-Overall**10%
*“Not as comfy as I hoped for”*
**Thickness**8%
*“Mattress not that thick”*
**Size-Overall**7%
*“Big”*
**Assembly/Installation**6%
*“Hard to set up”*
**Durability**5%
*“Broken in one week”*
**Weight Heavy**5%
*“Very heavy”*
**Cushion**5%
*“Needs more cushion”*
**Strength**4%
*“The carrying bag is weak”*
**Quality-Overall**3%
*“Cheap junk”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**14%
**Comfort-Overall**12%
**Weight Heavy**11%
**Assembly/Installation**7%
**Defective Material/Parts**4%
**Value For Money**3%
**Thin**3%
**Thickness**2%
**Quality-Overall**2%
## **Common questions**
- **Is army cot profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the army cot niche?**
- 19 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in army cot?**
- Top complaints mined from reviews: Comfort-Overall, Thickness, Size-Overall. The return rate is 3.6%.
- **When does demand for army cot peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the army cot niche?**
- Listings span $26.31–$172.46; the average listing price is $69.49 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.
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