---
title: "Search terms — archery targets - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/archery-targets/search-terms"
last_updated: "2026-08-09T00:52:31.632Z"
locale: en
meta:
  description: "Niche score 62/100 · $2.5M/yr market · 2.1M searches/yr · $66.78 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $2.5M/yr market · 2.1M searches/yr · $66.78 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — archery targets - Flapen"
---

# **archery targets**

**Launch it**

A $2.5M/yr market growing +12.5% this quarter with returns at 0.8% — clears our launch bar.

Market size 95Growth 41Conversion 22Competition 76Returns 96Price range 42Avg price 87Brand share 59Review moat 46Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 2.1M searches

**Avg price**

**Great****$66.78**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,915.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$8.58–$209.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+12.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms