---
title: "Archery Targets — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/archery-targets"
last_updated: "2026-08-07T04:01:53.276Z"
locale: en
meta:
description: "Niche score 62/100 · $2.5M/yr market · 2.1M searches/yr · $66.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.5M/yr market · 2.1M searches/yr · $66.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Archery Targets — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **archery targets**
**Launch it**
A $2.5M/yr market growing +12.5% this quarter with returns at 0.8% — clears our launch bar.
Market size 95Growth 41Conversion 22Competition 76Returns 96Price range 42Avg price 87Brand share 59Review moat 46Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 2.1M searches
**Avg price**
**Great****$66.78**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,915.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.58–$209.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, archery targets is a $2.5M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **archery targets market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$2.0M–$2.7M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**70%**
Top 20: 99%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**25%**
- Morrell27% - LWANO13% - VEVOR11% - Kalkal11% - Black Hole8% - Hurricane5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
70K50KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/archery-targets/trend)
## **Top archery targets search terms**
- **archery target**900K/yr+3.4%1.4% conv. - **archery targets**172K/yr+10.9%0.8% conv. - **archery targets for backyard**128K/yr+67.3%1.2% conv. - **bow target**230K/yr+19.7%1.1% conv. - **crossbow target**233K/yr+9.2%2.0% conv. - **bow targets archery**87K/yr+13.5%1.6% conv. - **bow and arrow target**46K/yr+9.4%1.4% conv. - **bow targets**42K/yr+36.1%0.5% conv. - **arrow target**32K/yr+4.9%1.9% conv. - **compound bow target**37K/yr+15.5%1.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/archery-targets/search-terms)
## **Top archery targets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$74K6%$148K9%$222K12%$296K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$59.63**4.3★70 rev](https://www.amazon.com/dp/B0GCZNJ2KB) [2**VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black**VEVOR**$64.40**4.5★209 rev](https://www.amazon.com/dp/B0CNCZJZRT) [3**LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)**LWANO**$39.40**4.4★138 rev](https://www.amazon.com/dp/B0CQK1S8R4) [4**Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle**Morrell**$130.71**4.6★287 rev](https://www.amazon.com/dp/B09SJ4S6X4) [5**LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12**LWANO**$64.49**4.1★68 rev](https://www.amazon.com/dp/B0CQK1QGP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$59.63**70 rev6mo ago](https://www.amazon.com/dp/B0GCZNJ2KB) [**Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points**Morrell**$101.59**37 rev1y ago](https://www.amazon.com/dp/B0DN8P5GZG) [**LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)**LWANO**$39.40**138 rev2y ago](https://www.amazon.com/dp/B0CQK1S8R4) [**LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12**LWANO**$64.49**68 rev2y ago](https://www.amazon.com/dp/B0CQK1QGP9) [**VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black**VEVOR**$64.40**209 rev2y ago](https://www.amazon.com/dp/B0CNCZJZRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hurricane H25 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 25 x 25 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$45.41**4.5★**▲ 164%**](https://www.amazon.com/dp/B003JK0N8W) [**Power-Stop Archery Targets - 19 High-Density Block Target - 350fps Foam Target Block for Broadheads and Field Tips**Power-Stop**$127.85**4.4★**▲ 142%**](https://www.amazon.com/dp/B08LDVHW6L) [**Black Hole 4-Sided Crossbow Archery Target 16 x 16 x 14 375 FPS Uses Friction Not Force to Stop All Field Points and Broadheads Open-Face Layered Design Lightweight & Carry Strap for Portability**Black Hole**$65.27**4.5★**▲ 134%**](https://www.amazon.com/dp/B071Y34JNT) [**Hurricane H28 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 28 x 28 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$50.84**4.5★**▲ 113%**](https://www.amazon.com/dp/B003WHA1N4) [**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$59.63**4.3★**▲ 98%**](https://www.amazon.com/dp/B0GCZNJ2KB)
**~~View all trending →~~**
## **What buyers say about archery targets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Seems well made”*
**Value For Money**14%
*“Worth every penny”*
**Durability**13%
*“it's holding up well”*
**Weight Light**6%
*“Light and easy to move around”*
**Ease Of Use**6%
*“easy to take out”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Efficiency**6%
*“It functions just fine”*
**Size-Overall**5%
*“Good size for all levels on the sport”*
**Range**2%
*“easy to spot @100yards”*
**Color**2%
*“The colors do not wash out in the sun”*
### **What buyers complain about **
**Quality-Overall**20%
*“Cheaply made”*
**Size-Overall**16%
*“Very small”*
**Durability**7%
*“it's falling apart”*
**Value For Money**4%
*“theyre pricey”*
**Advertised Vs Actual Product**3%
*“The Amazon pic is confusing”*
**Weight Heavy**3%
*“They are heavier than anticipated”*
**Ease Of Use**3%
*“are difficult to extract”*
**Weight Light**3%
*“Very light weight too”*
**Balance/Stability**2%
*“it doesn't stay standing up on its own”*
**Functionality-Overall**2%
*“pee point try removing a bolt or arrow wants terrible”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Adhesion/Stickiness**6%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Material Quality**3%
**Compatibility-Overall**3%
**Strength**2%
## **Common questions**
- **Is archery targets profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (62/100).
- **How competitive is the archery targets niche?**
- 22 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in archery targets?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.8%.
- **When does demand for archery targets peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the archery targets niche?**
- Listings span $8.58–$209.04; the average listing price is $66.78 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.
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