---
title: "Archery Target Paper — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/archery-target-paper"
last_updated: "2026-08-10T21:14:05.415Z"
locale: en
meta:
description: "Niche score 44/100 · $127K/yr market · 47K searches/yr · $53.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $127K/yr market · 47K searches/yr · $53.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Archery Target Paper — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **archery target paper**
**Skip it**
Soft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 9Conversion 59Competition 45Returns 96Price range 35Avg price 92Brand share 39Review moat 88Quality gap 17
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****237.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$8.58–$248.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$127K**
$127K/yr · 47K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, archery target paper is a $127K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **archery target paper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**9%**
- SenseYo23% - KAINOKAI21% - Morrell17% - suituts10% - MOLFUJ10% - THREE ARCHERS9% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -32.4% search growth over the last 90 days.
1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/archery-target-paper/trend)
## **Top archery target paper search terms**
- **archery target paper**12K/yr-4.3%4.0% conv. - **archery paper targets**10K/yr-12.7%4.9% conv. - **paper archery targets**9K/yr+7.5%4.0% conv. - **nasp archery target**12K/yr-70.8%0.6% conv. - **nasp target**4K/yr-65.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/archery-target-paper/search-terms)
## **Top archery target paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SenseYo 15 Pcs Standard Archery Targets Paper for Backyard 16 Inch 10 Rings Bow Arrow Targets for Hunting & Archery Targets Target Practice Accessories**SenseYo**$8.58**4.5★54 rev](https://www.amazon.com/dp/B0D1VM9W38) [2**KAINOKAI Competitive Archery Targets Paper Compound Bow Target Paper 40cm/60cm/80cm (40cm/16in10 Rings 10PCS)**KAINOKAI**$11.49**4.8★106 rev](https://www.amazon.com/dp/B0D672NHDH) [3**MOLFUJ Archery Targets Paper 20pcs/50pcs Bow and Arrow Targets for Hunting Backyard Archery Target Practice Accessories(10 Rings 16x16in)**MOLFUJ**$10.23**4.6★321 rev](https://www.amazon.com/dp/B0CRD7RCR6) [4**THREE ARCHERS Archery Targets Paper for Backyard Standard Target Face 40cm 10 Ring Bow and Arrow Target for Hunting & Shooting Archery Accessories for Target Practice (30pcs Archery Targets)**THREE ARCHERS**$13.92**4.6★196 rev](https://www.amazon.com/dp/B09XGKJVGN) [5**suituts 100 Pcs Bullseye Paper Shooting Targets with 4 Pcs Archery Target Pins Archery Targets Paper 16x16 Inch 10 Ring Bow and Arrow Targets for Indoor or Outdoor Range**suituts**$23.97**4.8★42 rev](https://www.amazon.com/dp/B0DPYS8CPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NiceTargets Full Draw Collection 19 Target Bundle | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice**NiceTargets**$45.66**10 rev8mo ago](https://www.amazon.com/dp/B0G1V7VVXK) [**NiceTargets Sharpshooter Variety 8 Pack Target Set | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice**NiceTargets**$24.79**1 rev8mo ago](https://www.amazon.com/dp/B0G1V3LXWR) [**20pcs Archery Targets Paper Bow and Arrow Target for Hunting Backyard Standard Archery 10 Rings Competitive Target Faces for Archery Target Practice Accessories**TY Archery**$18.12**2 rev1y ago](https://www.amazon.com/dp/B0F1CV6G7H) [**suituts 100 Pcs Bullseye Paper Shooting Targets with 4 Pcs Archery Target Pins Archery Targets Paper 16x16 Inch 10 Ring Bow and Arrow Targets for Indoor or Outdoor Range**suituts**$23.97**42 rev1y ago](https://www.amazon.com/dp/B0DPYS8CPY) [**Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points**Morrell**$101.59**37 rev1y ago](https://www.amazon.com/dp/B0DN8P5GZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NiceTargets Full Draw Collection 19 Target Bundle | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice**NiceTargets**$45.66**4.9★**▲ 199%**](https://www.amazon.com/dp/B0G1V7VVXK) [**Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points**Morrell**$101.59**4.8★**▲ 192%**](https://www.amazon.com/dp/B0DN8P5GZG) [**KAINOKAI Competitive Archery Targets Paper Compound Bow Target Paper 40cm/60cm/80cm (60cm/24in 10 Rings 10PCS)**KAINOKAI**$23.54**4.8★**▲ 155%**](https://www.amazon.com/dp/B0D673NGRP) [**NiceTargets Sharpshooter Variety 8 Pack Target Set | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice**NiceTargets**$24.79**5.0★**▲ 137%**](https://www.amazon.com/dp/B0G1V3LXWR) [**20pcs Archery Targets Paper Bow and Arrow Target for Hunting Backyard Standard Archery 10 Rings Competitive Target Faces for Archery Target Practice Accessories**TY Archery**$18.12**5.0★**▲ 121%**](https://www.amazon.com/dp/B0F1CV6G7H)
**~~View all trending →~~**
## **What buyers say about archery target paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“This was I think a good, reasonable and quick purchase and delivery”*
**Value For Money**16%
*“Worth it”*
**Durability**15%
*“Very durable”*
**Advertised Vs Actual Product**14%
*“As Advertised”*
**Efficiency**4%
*“Work good as advertised”*
**Fun/Entertainment Experience**3%
*“some fun game play targets”*
**Size-Overall**3%
*“quite close to life-sized”*
**Color**3%
*“The colors do not wash out in the sun”*
**Range**3%
*“Good target for aim practice for the price”*
**Design-Overall**3%
*“The 3-spot design is clear”*
### **What buyers complain about **
**Flatness**15%
*“They were hard to get flattened out”*
**Weight Heavy**13%
*“They are heavier than anticipated”*
**Color**8%
*“get the grey ones”*
**Size-Overall**8%
*“Beware of small size”*
**Thickness**8%
*“To thin”*
**Quality-Overall**8%
*“Substandard”*
**Durability**4%
*“Both targets have really degraded quickly”*
**Ease Of Use**4%
*“unable to use”*
**Suitability Beginner**4%
*“not good for a daily shooter”*
**Value For Money**3%
*“Cost more”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**13%
**Value For Money**7%
**Cover Quality**6%
**Material Quality**5%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Color**2%
**Maintenance And Repair**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is archery target paper profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the archery target paper niche?**
- 10 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in archery target paper?**
- Top complaints mined from reviews: Flatness, Weight Heavy, Color. The return rate is 0.9%.
- **What does it cost to enter the archery target paper niche?**
- Listings span $8.58–$248.47; the average listing price is $53.51 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
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