---
title: "Archery Bag Target — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/archery-bag-target"
last_updated: "2026-08-10T22:54:00.912Z"
locale: en
meta:
description: "Niche score 48/100 · $151K/yr market · 71K searches/yr · $87.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $151K/yr market · 71K searches/yr · $87.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Archery Bag Target — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **archery bag target**
**Skip it**
Prices mostly outside the sweet spot ($9.00–$658.43) — this niche doesn't clear our bar today.
Market size 32Growth 30Conversion 31Competition 80Returns 97Price range 13Avg price 80Brand share 26Review moat 71Quality gap 35
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$87.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****676.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 71K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$9.00–$658.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, archery bag target is a $151K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **archery bag target market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$131K–$174K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**9%**
- Morrell65% - Hurricane14% - Delta McKenzie5% - KAINOKAI3% - Wowangce3% - SPG2% - Open — no brand owns it (11 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +3.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/archery-bag-target/trend)
## **Top archery bag target search terms**
- **morrell archery targets**26K/yr-3.2%1.5% conv. - **archery bag target**15K/yr+27.4%2.0% conv. - **archery target bag**13K/yr+21.1%2.2% conv. - **target bag**9K/yr-16.1%1.1% conv. - **morrell targets**6K/yr-20.4%0.6% conv. - **morrell archery target**2K/yr+15.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/archery-bag-target/search-terms)
## **Top archery bag target products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrell Big High Roller Foam Archery Target 17lb 6-Sided Cube w/ 21 Bullseyes and Carry Handle - Dice Practice Target for Compound Bows and Crossbow Red**Morrell**$209.04**4.6★287 rev](https://www.amazon.com/dp/B08587DX9Z) [2**Hurricane H28 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 28 x 28 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$50.84**4.5★3,354 rev](https://www.amazon.com/dp/B003WHA1N4) [3**Morrell Yellow Jacket YJ-425 Outdoor Portable Archery Bag Target with 2 Shooting Sides 10 Bullseyes and Carry Handle Yellow - Adult Field Point Backyard Practice Target**Morrell**$66.76**4.7★1,499 rev](https://www.amazon.com/dp/B001RE6ZPW) [4**Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle**Morrell**$130.71**4.6★287 rev](https://www.amazon.com/dp/B09SJ4S6X4) [5**Hurricane H25 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 25 x 25 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$45.41**4.5★3,354 rev](https://www.amazon.com/dp/B003JK0N8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPG Archery Target Bag - Portable Target Bag for Archery with Carry Handles Weatherproof Archery Target Replacement Bag for Backyard Outdoor Hunting Shooting Practice (Green)**SPG**$27.45**8 rev5mo ago](https://www.amazon.com/dp/B0GJCGZW87) [**Morrell Targets Center Punch 24 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$311.81**2 rev1y ago](https://www.amazon.com/dp/B0FGL25B34) [**Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$658.43**2 rev1y ago](https://www.amazon.com/dp/B0FGKN3XF8) [**Wowangce Gun Range Target Carry Case for Shooting Range Bag with 3 Zipper Pockets Front Waterproof Accessory Pouch for Shooting Convenient Carrying(Brown)**Wowangce**$21.27**70 rev1y ago](https://www.amazon.com/dp/B0DWXRX17G) [**Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points**Morrell**$101.59**37 rev1y ago](https://www.amazon.com/dp/B0DN8P5GZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrell Yellow Jacket YJ-450 Plus Archery Target**Morrell**$86.90**4.6★**▲ 153%**](https://www.amazon.com/dp/B07C9F6WWV) [**Hurricane H28 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 28 x 28 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$50.84**4.5★**▲ 141%**](https://www.amazon.com/dp/B003WHA1N4) [**SPG Archery Target Bag - Portable Target Bag for Archery with Carry Handles Weatherproof Archery Target Replacement Bag for Backyard Outdoor Hunting Shooting Practice (Green)**SPG**$27.45**3.5★**▲ 140%**](https://www.amazon.com/dp/B0GJCGZW87) [**Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$658.43**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FGKN3XF8) [**Hurricane H25 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 25 x 25 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport**Hurricane**$45.41**4.5★**▲ 138%**](https://www.amazon.com/dp/B003JK0N8W)
**~~View all trending →~~**
## **What buyers say about archery bag target**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Seems well made”*
**Durability**14%
*“it's holding up well”*
**Value For Money**12%
*“fair price”*
**Ease Of Use**9%
*“Simple and effective”*
**Size-Overall**8%
*“It holds all sizes of target basically”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Weight Light**4%
*“This block is very very light weight”*
**Efficiency**3%
*“Works great”*
**Material Quality**2%
*“The plastic material is also more durable than I expected”*
**Storage Capacity**2%
*“Plenty of room for targets and accessories”*
### **What buyers complain about **
**Quality-Overall**16%
*“Horrible quality”*
**Size-Overall**13%
*“This is an extremely small bag”*
**Durability**8%
*“its tearing this thing apart”*
**Weight Heavy**6%
*“They are heavier than anticipated”*
**Advertised Vs Actual Product**4%
*“The Amazon pic is confusing”*
**Value For Money**4%
*“Dont waste your money there are better for less”*
**Balance/Stability**3%
*“it doesn't stay standing up on its own”*
**Ease Of Use**3%
*“are difficult to extract”*
**Grip**3%
*“Can sometimes have issues falling over”*
**Weight Light**2%
*“Very light weight too”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**12%
**Functionality-Overall**7%
**Value For Money**6%
**Quality-Overall**5%
**Cover Quality**5%
**Weight Heavy**3%
**Strength**3%
**Range**3%
**Durability**2%
## **Common questions**
- **Is archery bag target profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 46 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the archery bag target niche?**
- 17 brands and 46 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in archery bag target?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.6%.
- **When does demand for archery bag target peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the archery bag target niche?**
- Listings span $9.00–$658.43; the average listing price is $87.24 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.
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