---
title: "Amazon Usa — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/amazon-usa"
last_updated: "2026-08-10T20:08:16.227Z"
locale: en
meta:
  description: "Niche score 28/100 · $51K/yr market · 10.5M searches/yr · $24.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 28/100 · $51K/yr market · 10.5M searches/yr · $24.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Amazon Usa — $51K/yr Amazon US Niche (2026) - Flapen"
---

# **amazon usa**

**Skip it**

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 13Growth 47Conversion 0Competition 0Returns 15Price range 82Avg price 95Brand share 0Review moat 23Quality gap 77

**Avg price**

**Incredible****$24.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.94–$36.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,959**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.9%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$51K**

$51K/yr · 10.5M searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

According to Flapen's Amazon United States niche tracking, amazon usa is a $51K/yr Amazon United States market (10.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 28/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **amazon usa market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 500–750/product</dd>

<dt>**Revenue / yr**</dt><dd>**$97K–$121K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.0%**</dd>

<dt>**Avg BSR**</dt><dd>**#30**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**33%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**70 months**</dd>

<dt>**Avg seller age**</dt><dd>**154 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**100%**

Top 20: 100%

**Open market**

**0%**

- adidas78% - Skechers15% - AIVEITE7%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

[**Open Trend **](https://flapen.com/research/us/sports-outdoors/amazon-usa/trend)

## **Top amazon usa search terms**

- **amazon usa**10.4M/yr+18.1%0.0% conv. - **amazon estados unidos**52K/yr+0.0%0.0% conv. - **amazon eua**30K/yr-87.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/amazon-usa/search-terms)

## **Top amazon usa products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$10K40%$20K60%$31K80%$41K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5](https://m.media-amazon.com/images/I/41yW6xpxfwL.jpg)**adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5**adidas**$24.84**4.5★1,701 rev](https://www.amazon.com/dp/B0F389P9Y4) [2![Skechers Mens Work Nampa-Groton Shoes Black 11.5](https://m.media-amazon.com/images/I/41GtoYRCiVL.jpg)**Skechers Mens Work Nampa-Groton Shoes Black 11.5**Skechers**$36.79**4.4★18,646 rev](https://www.amazon.com/dp/B0777X27YG) [3![AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack](https://m.media-amazon.com/images/I/41YX0bp0SiL.jpg)**AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack**AIVEITE**$10.94**3.9★3,530 rev](https://www.amazon.com/dp/B0D7RM3VQ1)

### **Newest**

by launch date

[![adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5](https://m.media-amazon.com/images/I/41yW6xpxfwL.jpg)**adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5**adidas**$24.84**1,701 rev1mo ago](https://www.amazon.com/dp/B0F389P9Y4) [![AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack](https://m.media-amazon.com/images/I/41YX0bp0SiL.jpg)**AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack**AIVEITE**$10.94**3,530 rev2y ago](https://www.amazon.com/dp/B0D7RM3VQ1) [![Skechers Mens Work Nampa-Groton Shoes Black 11.5](https://m.media-amazon.com/images/I/41GtoYRCiVL.jpg)**Skechers Mens Work Nampa-Groton Shoes Black 11.5**Skechers**$36.79**18,646 rev8y ago](https://www.amazon.com/dp/B0777X27YG)

### **Trending**

90-day click momentum

[![adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5](https://m.media-amazon.com/images/I/41yW6xpxfwL.jpg)**adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5**adidas**$24.84**4.5★**— 4%**](https://www.amazon.com/dp/B0F389P9Y4) [![Skechers Mens Work Nampa-Groton Shoes Black 11.5](https://m.media-amazon.com/images/I/41GtoYRCiVL.jpg)**Skechers Mens Work Nampa-Groton Shoes Black 11.5**Skechers**$36.79**4.4★**— 1%**](https://www.amazon.com/dp/B0777X27YG) [![AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack](https://m.media-amazon.com/images/I/41YX0bp0SiL.jpg)**AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack**AIVEITE**$10.94**3.9★**▼ 28%**](https://www.amazon.com/dp/B0D7RM3VQ1)

## **What buyers say about amazon usa**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**23%

*“Extremely comfortable”*

**Quality-Overall**14%

*“Great soccer ball”*

**Size-Overall**11%

*“Fit perfect”*

**Material Quality**9%

*“Nice weight to material”*

**Value For Money**7%

*“Great deal”*

**Durability**3%

*“It seems durable, I've used it on both concrete and grass”*

**Soft Feel**3%

*“SUPER SMOOTH”*

**Breathability**2%

*“breathable”*

**Waist Fit**2%

*“wont slipped down of the waist”*

**Advertised Vs Actual Product**1%

*“covers as expected”*

### **What buyers complain about **

**Size-Overall**23%

*“Run Small”*

**Waist High**8%

*“No as good as I thought high waist slips down ADN it becomes unbearable”*

**Shape/Style**8%

*“Its not even perfectly round”*

**Material Quality**7%

*“Flimsy material”*

**Stretchability/Expandability/Elasticity**7%

*“the elastic band cuts across my stomach”*

**Flatness**6%

*“other than being flat”*

**Comfort-Overall**4%

*“Not comfortable at all”*

**Durability**3%

*“The liner separation is too soon after purchase”*

**Lining Quality**3%

*“the lining was coming out”*

**Strength**2%

*“Flimsy material”*

### **Top return reasons **

**Size-Overall**36%

**Feet Fit**7%

**Waist Fit**7%

**Length**6%

**Inflation/Deflation**5%

**Advertised Vs Actual Product**5%

**Waist High**5%

**Material Quality**5%

**Quality-Overall**3%

**Width**3%

## **Common questions**

<dl>

<dt>**Is amazon usa profitable to sell on Amazon United States?**</dt><dd>The niche generates $51K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (28/100).</dd>

<dt>**How competitive is the amazon usa niche?**</dt><dd>3 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in amazon usa?**</dt><dd>Top complaints mined from reviews: Size-Overall, Waist High, Shape/Style. The return rate is 7.9% — above our launch gate.</dd>

<dt>**When does demand for amazon usa peak?**</dt><dd>Demand peaks in Jul; the busiest month runs 1.7× the quietest.</dd>

<dt>**What does it cost to enter the amazon usa niche?**</dt><dd>Listings span $10.94–$36.79; the average listing price is $24.19 (sweet spot $15–$100). The average incumbent carries 7,959 reviews — the moat a new listing must climb.</dd>

</dl>

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