---
title: "Alabama Hat — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/alabama-hat"
last_updated: "2026-08-10T22:53:17.192Z"
locale: en
meta:
description: "Niche score 49/100 · $103K/yr market · 231K searches/yr · $26.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $103K/yr market · 231K searches/yr · $26.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alabama Hat — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **alabama hat**
**Skip it**
Weak search conversion (1.7%) — this niche doesn't clear our bar today.
Market size 25Growth 61Conversion 21Competition 65Returns 40Price range 88Avg price 95Brand share 43Review moat 90Quality gap 24
**Avg price**
**Incredible****$26.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****201.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.94–$44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+37.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$103K**
$103K/yr · 231K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, alabama hat is a $103K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alabama hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$133K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#4,874**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **37%**
- **Out of stock**
- **24.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 82%
**Open market**
**17%**
- Pro Sport Brand37% - NCAA by Outerstuff19% - The Game12% - 476% - C5 Sports5% - Generic4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/alabama-hat/trend)
## **Top alabama hat search terms**
- **alabama hat**113K/yr+36.9%1.4% conv. - **alabama hats for men**28K/yr+42.7%0.8% conv. - **alabama crimson tide hat**31K/yr+62.7%1.1% conv. - **university of alabama hat**7K/yr+26.9%1.9% conv. - **alabama hats**11K/yr+19.1%0.4% conv. - **alabama baseball caps**5K/yr+25.1%2.0% conv. - **alabama trucker hat**7K/yr+48.1%0.3% conv. - **alabama crimson tide hats**9K/yr+11.5%0.3% conv. - **bama hat**5K/yr+18.1%1.0% conv. - **alabama baseball hat**4K/yr+92.6%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/alabama-hat/search-terms)
## **Top alabama hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alabama Crimson Tide Logo Cap Adjustable Hat (Crimson)**NCAA by Outerstuff**$28.65**4.8★56 rev](https://www.amazon.com/dp/B073L5FWB7) [2**The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat**The Game**$26.13**4.7★34 rev](https://www.amazon.com/dp/B0F8B1VQFB) [3**Collegiate Vintage Design Adjustable Hats (US Alpha One Size Alabama Round Icon)**Pro Sport Brand**$24.72**4.3★118 rev](https://www.amazon.com/dp/B0F63TJL8R) [4**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.59**4.6★86 rev](https://www.amazon.com/dp/B0F5SG58H7) [5**Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.87**4.6★43 rev](https://www.amazon.com/dp/B0F768LLKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Alabama Circle Icon)**Pro Sport Brand**$24.60**47 rev1y ago](https://www.amazon.com/dp/B0FCTVRL9D) [**The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat**The Game**$26.13**34 rev1y ago](https://www.amazon.com/dp/B0F8B1VQFB) [**Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.87**43 rev1y ago](https://www.amazon.com/dp/B0F768LLKP) [**Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama Circle Icon)**Pro Sport Brand**$25.10**43 rev1y ago](https://www.amazon.com/dp/B0F76BDLCL) [**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.51**99 rev1y ago](https://www.amazon.com/dp/B0F6VD3CCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Collegiate White Team Color Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.63**4.7★**▲ 93%**](https://www.amazon.com/dp/B0F6VXC7HP) [**Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB**Branded Bills**$44.64**4.6★**▲ 79%**](https://www.amazon.com/dp/B0CY97W6SC) [**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Alabama A)**Pro Sport Brand**$24.51**4.2★**▲ 79%**](https://www.amazon.com/dp/B0F6VD3CCZ) [**Collegiate Vintage Design Adjustable Hats (US Alpha One Size Alabama Round Icon)**Pro Sport Brand**$24.72**4.3★**▲ 70%**](https://www.amazon.com/dp/B0F63TJL8R) [**Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama Circle Icon)**Pro Sport Brand**$25.10**4.6★**▲ 61%**](https://www.amazon.com/dp/B0F76BDLCL)
**~~View all trending →~~**
## **What buyers say about alabama hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Excellent quality”*
**Size-Overall**17%
*“Finally found one to fit my little head”*
**Advertised Vs Actual Product**10%
*“As shown”*
**Color**7%
*“bright colors”*
**Shape/Style**5%
*“Excellent Retro Style Ballcap”*
**Value For Money**4%
*“great price”*
**Comfort-Overall**3%
*“Comfortable”*
**Adjustability/Rotatability/Reclining**3%
*“Great looking, well made cap that is also adjustable”*
**Gifting Purpose**3%
*“This was a gift”*
**Durability**3%
*“durable yet beautiful”*
### **What buyers complain about **
**Advertised Vs Actual Product**14%
*“Item picture does not match product at all”*
**Color**12%
*“Crappy brand and quality doesnt even have the crimson”*
**Quality-Overall**9%
*“Crappy brand and quality doesnt even have the crimson”*
**Functionality-Overall**9%
*“nothing works”*
**Gifting Purpose**9%
*“Expensive grandson gift”*
**Strap/String Quality**9%
*“Adjustable strap failure”*
**Stiffness**9%
*“Real stiff at first”*
**Size-Overall**8%
*“Little high in the top of the hat so the fit isn't perfect”*
**Thickness**3%
*“just crazy thin compared to my other ones”*
**Value For Money**2%
*“A little spendy”*
### **Top return reasons **
**Size-Overall**59%
**Color**14%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Length**3%
**Material Quality**3%
**Quality-Overall**2%
**Width**2%
**Wrinkles**1%
## **Common questions**
- **Is alabama hat profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the alabama hat niche?**
- 14 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in alabama hat?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Quality-Overall. The return rate is 3.8%.
- **When does demand for alabama hat peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the alabama hat niche?**
- Listings span $11.94–$44.64; the average listing price is $26.65 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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