---
title: "Ab Crunch Machine — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ab-crunch-machine"
last_updated: "2026-07-21T11:03:27.721Z"
locale: en
meta:
description: "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ab Crunch Machine — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **ab crunch machine**
**Worth a look**
Shows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 18Conversion 17Competition 84Returns 84Price range 5Avg price 72Brand share 82Review moat 56Quality gap 58
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 898K searches
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$107.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,275.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$10.72–$1760.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ab crunch machine is a $1.3M/yr Amazon United States market (898K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ab crunch machine market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Launch success**
- **77%**
- 17 of 22 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **95%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**53%**
Top 20: 88%
**Top-5 click share**
**31%**
Top 20: 70%
**Open market**
**43%**
- MERACH23% - YOLEO9% - RELIFE REBUILD YOUR LIFE9% - Fitlaya Fitness6% - DERACY6% - MAGIC BB4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ab-crunch-machine/trend)
## **Top ab crunch machine search terms**
- **ab machine for home**99K/yr+40.0%1.1% conv. - **ab trainer machine**165K/yr-33.4%1.4% conv. - **ab crunch machine**102K/yr-7.1%0.9% conv. - **sit up machine**75K/yr+5.4%1.1% conv. - **sit up exercise equipment**148K/yr-45.4%1.2% conv. - **crunch machine**39K/yr-6.8%0.7% conv. - **situp machine**25K/yr+22.6%1.0% conv. - **adjustable ab trainer machine**51K/yr-39.1%1.9% conv. - **ab roller machine**33K/yr-37.5%1.5% conv. - **ab rocker**20K/yr-1.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ab-crunch-machine/search-terms)
## **Top ab crunch machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$26K4%$53K6%$79K8%$105K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 60 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MERACH Ab Machine Ab Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection Abdominal Trainer for Stomach Workout (Pink)**MERACH**$68.03**4.5★2,182 rev](https://www.amazon.com/dp/B0DGGDFSPQ) [2**RELIFE REBUILD YOUR LIFE AB Workout Machine Adjustable Ab Trainer Machine Foldable Ab Cruncher Strength Training Equipment for Home Gym Full Body Workout Equipment 440 LBS**RELIFE REBUILD YOUR LIFE**$70.53**4.5★425 rev](https://www.amazon.com/dp/B0DFY1GZX4) [3**YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat**YOLEO**$77.80**4.6★8,924 rev](https://www.amazon.com/dp/B099JZT1WR) [4**MERACH Ab Machine Adjustable Ab Trainer Machine AB Workout Equipment for Home Gym Independent Dual Tracks for Mountain Climber Foldable for Home Exercise Load Capacity 440 LBS (Black)**MERACH**$121.77**4.7★363 rev](https://www.amazon.com/dp/B0FMRQSBVK) [5**Fitlaya Fitness ab machine ab workout equipment for home gym Height Adjustable ab trainer foldable fitness equipment.**Fitlaya Fitness**$104.57**4.4★2,610 rev](https://www.amazon.com/dp/B0818T77J3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUMOS Ab Workout Equipment for Home Gym Exercise Machine Abs Trainer Full Body Fitness System Adjustable for Abdominal Stomach Training LCD Display Knee Protection White&Pink**DUMOS**$41.51**20 rev1mo ago](https://www.amazon.com/dp/B0H38ZT5DS) [**Mikolo Leg Extension and Curl Machine Adjustable Leg Curl Machine for Home Gym Seated Leg Extension and Lying Leg Curl Machine Leg Workout Equipment with 1:1 Resistance System Red**Mikolo**$442.47**54 rev2mo ago](https://www.amazon.com/dp/B0H151LLLR) [**Ab Machine Adjustable Core Trainer with 3 Resistance Levels Sit Up Exercise Equipment with Support Handles & Cushioned Pad to Reduce Back Strain Low-Impact Home Gym Gear for All Ages (Grey)**Leyeve**$70.20**29 rev2mo ago](https://www.amazon.com/dp/B0GYDV5G2J) [**Abdominal Workout Bench Adjustable Ab Machine for Home Gym Multi-Functional Exercise Bench for Full Body Workout**Garvee**$74.07**0 rev4mo ago](https://www.amazon.com/dp/B0GSG689JT) [**NEWBULIG Ab Machine Adjustable Ab Trainer for Home Gym Foldable Abdominal Workout Equipment with LCD Display Knee Protection Core Exercise Machine Pink/White**NEWBULIG**$39.34**63 rev4mo ago](https://www.amazon.com/dp/B0GQ9Z8YTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAOKALER Dual Track Fitness Ab Machine Ab Cruncher Adjustable Height Waist Trainer Foldable Home Gym Equipment with 4 Adjustable Resistance Levels and Resistance Bands**BAOKALER**$94.74**4.7★**▲ 243%**](https://www.amazon.com/dp/B0DSHDGNDX) [**Bear Crawling Machine Workout for Core Training**Calcy Ssay**$190.39**4.2★**▲ 240%**](https://www.amazon.com/dp/B0GL2CN4G7) [**Ab Machine Adjustable Core Trainer with 3 Resistance Levels Sit Up Exercise Equipment with Support Handles & Cushioned Pad to Reduce Back Strain Low-Impact Home Gym Gear for All Ages (Grey)**Leyeve**$70.20**4.8★**▲ 239%**](https://www.amazon.com/dp/B0GYDV5G2J) [**Sunny Health & Fitness 4D Vibration Plate Exercise Machine with Remote Fitboard Vibration Plate Premium Total Body Shaker Platform for Toning Sculpting & Recovery SF-VP822058**Sunny Health & Fitness**$305.52**4.1★**▲ 238%**](https://www.amazon.com/dp/B0B9HVTGKN) [**NEWBULIG Ab Machine Adjustable Ab Trainer for Home Gym Foldable Abdominal Workout Equipment with LCD Display Knee Protection Core Exercise Machine Pink/White**NEWBULIG**$39.34**4.0★**▲ 232%**](https://www.amazon.com/dp/B0GQ9Z8YTB)
**~~View all trending →~~**
## **What buyers say about ab crunch machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The build quality is impressive”*
**Value For Money**12%
*“Good for the money”*
**Ease Of Use**12%
*“Easy to move”*
**Exercise/Sports Suitability**8%
*“A very good exercise machine”*
**Advertised Vs Actual Product**6%
*“As described”*
**Efficiency**5%
*“It works”*
**Comfort-Overall**3%
*“it is reasonably comfortable”*
**Durability**3%
*“Durable material”*
**Storage Capacity**3%
*“Also folds up for easy storage”*
**Size-Overall**2%
*“Great size”*
### **What buyers complain about **
**Size-Overall**10%
*“very short”*
**Quality-Overall**8%
*“very cheap quality”*
**Strength**6%
*“Not sturdy”*
**Assembly/Installation**5%
*“could not set up easily”*
**Durability**5%
*“Comes apart easily”*
**Instructions/User Manual/Troubleshooting**5%
*“NO MANUAL”*
**Pain Relief-Overall**4%
*“Hurts”*
**Noise Level**4%
*“Its extremely noisy”*
**Advertised Vs Actual Product**3%
*“NOT as described”*
**Functionality-Overall**3%
*“Not functional”*
### **Top return reasons **
**Size-Overall**16%
**Advertised Vs Actual Product**12%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Value For Money**7%
**Strength**5%
**Quality-Overall**4%
**Comfort-Overall**4%
**Ease Of Use**3%
**Assembly/Installation**3%
## **Common questions**
- **Is ab crunch machine profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 60 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the ab crunch machine niche?**
- 41 brands and 67 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in ab crunch machine?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.6%.
- **When does demand for ab crunch machine peak?**
- Demand peaks in Mar–Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ab crunch machine niche?**
- Listings span $10.72–$1760.54; the average listing price is $107.72 (sweet spot $15–$100). The average incumbent carries 1,276 reviews — the moat a new listing must climb.
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