---
title: "700x28c Tire — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/700x28c-tire"
last_updated: "2026-08-10T21:51:39.737Z"
locale: en
meta:
description: "Niche score 52/100 · $320K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $320K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "700x28c Tire — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **700x28c tire**
**Worth a look**
Shows a sweet-spot price point ($65.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 52Growth 72Conversion 36Competition 58Returns 55Price range 56Avg price 88Brand share 19Review moat 55Quality gap 33
**Avg price**
**Great****$65.45**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+55.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$31.02–$154.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,318.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$320K**
$320K/yr · 168K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 700x28c tire is a $320K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **700x28c tire market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$262K–$327K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#540**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**6%**
- Continental78% - Lukasports5% - MIMIRACLE4% - MICHELIN3% - Vittoria2% - YunSCM1% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/700x28c-tire/trend)
## **Top 700x28c tire search terms**
- **700x28c tire**66K/yr+60.1%1.6% conv. - **road bike tires 700x28c**15K/yr+49.2%1.3% conv. - **700 x 28c road bike tires**14K/yr+65.8%1.4% conv. - **700x28c tires**12K/yr+80.2%1.1% conv. - **bike tires 700 x 28c**8K/yr+70.1%1.1% conv. - **700x30c bike tire**11K/yr+16.4%0.1% conv. - **gatorskins 700x28**8K/yr+36.6%5.7% conv. - **continental ultra sport**5K/yr+65.9%0.7% conv. - **700x28c**5K/yr+110.6%1.4% conv. - **700x28c bike tire**4K/yr+79.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/700x28c-tire/search-terms)
## **Top 700x28c tire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$38K16%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Continental Ultra Sport III - Black - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 700x28 2 Pack**Continental**$57.87**4.7★1,251 rev](https://www.amazon.com/dp/B08FJ8BMG9) [2**Continental Gatorskin - Road Bike Tire | Tough Urban & Touring Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x28)**Continental**$113.05**4.7★6,409 rev](https://www.amazon.com/dp/B01JN4YE96) [3**Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black) (700x28)**Continental**$59.80**4.6★1,463 rev](https://www.amazon.com/dp/B08BBB4G36) [4**Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black/Brown) (700x28)**Continental**$64.65**4.6★1,463 rev](https://www.amazon.com/dp/B0C4YK2FZY) [5**Continental Gatorskin Black Edition - Road Bike Tire | Tough Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x28)**Continental**$117.65**4.7★440 rev](https://www.amazon.com/dp/B088P5WJZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lukasports 2Pcs 700x28c Tire Road Bike Tires 700x28c and Inner Tubes Folding Replacement Tires with 2PCS Tire levers Tire Liners and Repair Tool Puncture-Resistant Bicycle Tires for City Road**Lukasports**$32.13**30 rev4mo ago](https://www.amazon.com/dp/B0GQZKG2DD) [**2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes**MIMIRACLE**$46.46**13 rev5mo ago](https://www.amazon.com/dp/B0GK74Z6FY) [**2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes**MIMIRACLE**$45.28**13 rev5mo ago](https://www.amazon.com/dp/B0GK6PJP67) [**Continental Grand Prix - Road Bike Tire | Road Tire Built for Every Ride - BlackChili 700x28C Black/Transparent**Continental**$65.11**6 rev6mo ago](https://www.amazon.com/dp/B0FLF4N86L) [**2-PCS 700C Bike Tires 700x28C/28-622 Floding Puncture Proof Road Bike Tires Replacement with 2 Inner Tubes Presta Valve & Tire Levers for Road Bicycle**Gesinikad**$45.83**20 rev7mo ago](https://www.amazon.com/dp/B0G4CX3JJ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lukasports 2Pcs 700x28c Tire Road Bike Tires 700x28c and Inner Tubes Folding Replacement Tires with 2PCS Tire levers Tire Liners and Repair Tool Puncture-Resistant Bicycle Tires for City Road**Lukasports**$32.13**4.6★**▲ 79%**](https://www.amazon.com/dp/B0GQZKG2DD) [**2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes**MIMIRACLE**$45.28**4.8★**▲ 76%**](https://www.amazon.com/dp/B0GK6PJP67) [**2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes**MIMIRACLE**$46.46**4.8★**▲ 65%**](https://www.amazon.com/dp/B0GK74Z6FY) [**MICHELIN Power Cup Road Tire 700x28C Folding Clincher with Aramid Protek Te**MICHELIN**$59.86**5.0★**▲ 60%**](https://www.amazon.com/dp/B0FM9NZKZC) [**2-PCS 700C Bike Tires 700x28C/28-622 Floding Puncture Proof Road Bike Tires Replacement with 2 Inner Tubes Presta Valve & Tire Levers for Road Bicycle**Gesinikad**$45.83**4.9★**▲ 58%**](https://www.amazon.com/dp/B0G4CX3JJ3)
**~~View all trending →~~**
## **What buyers say about 700x28c tire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good value”*
**Wheel Quality**21%
*“Good tires, ride well”*
**Quality-Overall**18%
*“Good quality”*
**Durability**6%
*“Strong and durable”*
**Size-Overall**5%
*“Good fit”*
**Soft Feel**5%
*“being smooth”*
**Grip**5%
*“Good looking, great road grip”*
**Comfort-Overall**2%
*“more comfortable”*
**Advertised Vs Actual Product**2%
*“Far better than expected”*
**Assembly/Installation**2%
*“the installation was easy”*
### **What buyers complain about **
**Size-Overall**16%
*“its a big one”*
**Quality-Overall**11%
*“Poor quality control”*
**Durability**11%
*“Side walls crack”*
**Defective Material/Parts**3%
*“These tires are defective”*
**Advertised Vs Actual Product**3%
*“Missing 2nd tire only on came as the pictures stated”*
**Wheel Quality**3%
*“Tire damaged after 1 ride”*
**Ease Of Use**3%
*“Was hard to put on”*
**Color**3%
*“wrong color”*
**Value For Money**2%
*“Not inexpensive,”*
**Hard Feel**2%
*“which felt rough”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**14%
**Value For Money**10%
**Color**6%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Product Condition**2%
**Quality-Overall**2%
**Grip**1%
**Leak-Proof**1%
## **Common questions**
- **Is 700x28c tire profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 700x28c tire niche?**
- 12 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in 700x28c tire?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
- **When does demand for 700x28c tire peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the 700x28c tire niche?**
- Listings span $31.02–$154.20; the average listing price is $65.45 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.
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