---
title: "700x23c Tires Road Bike — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/700x23c-tires-road-bike"
last_updated: "2026-08-06T02:26:56.858Z"
locale: en
meta:
description: "Niche score 49/100 · $140K/yr market · 69K searches/yr · $56.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $140K/yr market · 69K searches/yr · $56.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "700x23c Tires Road Bike — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **700x23c tires road bike**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 80Conversion 45Competition 31Returns 82Price range 65Avg price 91Brand share 11Review moat 45Quality gap 37
**Avg price**
**Great****$56.03**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+73.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$25.66–$140.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,992.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$140K**
$140K/yr · 69K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 700x23c tires road bike is a $140K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **700x23c tires road bike market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$140K–$168K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**2%**
- Continental69% - Fincci12% - MICHELIN6% - Gesinikad5% - Infun3% - GORIX2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +73.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/700x23c-tires-road-bike/trend)
## **Top 700x23c tires road bike search terms**
- **700x23c tires road bike**21K/yr+51.0%3.2% conv. - **700 x 23c road bike tires**10K/yr+117.8%2.5% conv. - **road bike tires 700x23c**12K/yr+69.9%1.8% conv. - **700x23c tire**9K/yr+63.7%3.6% conv. - **road bike tires 700x23**5K/yr+87.5%0.7% conv. - **bike tires 700 x 23c**5K/yr+85.7%0.6% conv. - **23-622 700x23c tire**4K/yr+72.8%4.4% conv. - **700x23c**4K/yr+100.6%1.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/700x23c-tires-road-bike/search-terms)
## **Top 700x23c tires road bike products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black) (700x23)**Continental**$54.31**4.6★1,463 rev](https://www.amazon.com/dp/B08FJ1ZXWW) [2**Continental Gatorskin - Road Bike Tire | Tough Urban & Touring Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x23)**Continental**$114.71**4.7★6,409 rev](https://www.amazon.com/dp/B01JN4YDX8) [3**Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip (Black) (700x23)**Continental**$31.53**4.6★3,478 rev](https://www.amazon.com/dp/B082VMFBNG) [4**Fincci Set 700x23c Tires Road Bike with 2X Bicycle Inner Tubes 700c - Racing 23-622 1mm Puncture Proof Bike Tires & 60mm Presta Tube - 700c Bike Tire for Folding Touring Gravel E Bikes Bicycle**Fincci**$67.19**4.5★930 rev](https://www.amazon.com/dp/B07LGGVQG5) [5**Michelin Dynamic Classic Sw Translucent 700x23c Road Bike Tire Durable Lightweight Non-Tubeless Tire for Reliable Road Cycling Performance**MICHELIN**$31.11**4.5★155 rev](https://www.amazon.com/dp/B00IFC1G5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-PCS 700C Bike Tire 700x23C/23-622 Racing Road Bike Tires Puncture Proof Bicycle Tires & 2 Inner Tubes 60mm Presta Valve Bike Tires for Racing Hybrid Folding Bicycles**Gesinikad**$47.82**13 rev7mo ago](https://www.amazon.com/dp/B0G4CZWKB7) [**Fincci onna 700x23c Tire Foldable 23-622 60TPI with 1mm Antipuncture Protection for Cycling Racing Touring Road Bike**Fincci**$28.42**127 rev4y ago](https://www.amazon.com/dp/B09GRVSJLR) [**Fincci Set 700x23c Tires Road Bike with 2X Bicycle Inner Tubes 700c - Racing 23-622 1mm Puncture Proof Bike Tires & 60mm Presta Tube - 700c Bike Tire for Folding Touring Gravel E Bikes Bicycle**Fincci**$67.19**930 rev4y ago](https://www.amazon.com/dp/B07LGGVQG5) [**Chao YANG Road Bike Tire Set Foldable Bicycle Tire Set Featured with Double Tread Puncture Protection 700x23C for On-Road Use & Racing 2-Pack**CHAOYANG**$25.66**143 rev5y ago](https://www.amazon.com/dp/B0987KFJQV) [**Fincci Conna Pair 700x23c Tires Road Bike 23-622 Foldable Bike Tire 60TPI with 1mm Antipuncture Protection for Cycling Racing Touring - Pack of 2 Bicycle Tires 700 x 23c**Fincci**$54.76**936 rev5y ago](https://www.amazon.com/dp/B07LGGVZXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-PCS 700C Bike Tire 700x23C/23-622 Racing Road Bike Tires Puncture Proof Bicycle Tires & 2 Inner Tubes 60mm Presta Valve Bike Tires for Racing Hybrid Folding Bicycles**Gesinikad**$47.82**4.4★**▲ 86%**](https://www.amazon.com/dp/B0G4CZWKB7) [**Michelin Dynamic Classic Sw Translucent 700x23c Road Bike Tire Durable Lightweight Non-Tubeless Tire for Reliable Road Cycling Performance**MICHELIN**$31.11**4.5★**▲ 59%**](https://www.amazon.com/dp/B00IFC1G5S) [**Continental 700 x 23C Bicycle Tyre - Black**Continental**$32.33**4.4★**▲ 26%**](https://www.amazon.com/dp/B002VKYEX6) [**Continental Grand Sport Race Tire (Black) (700c) (23mm)**Continental**$41.80**4.6★**▲ 22%**](https://www.amazon.com/dp/B00G9AMYF4) [**Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black) (700x23)**Continental**$54.31**4.6★**▲ 17%**](https://www.amazon.com/dp/B08FJ1ZXWW)
**~~View all trending →~~**
## **What buyers say about 700x23c tires road bike**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good and trustworthy product”*
**Value For Money**13%
*“Great value”*
**Soft Feel**10%
*“Smooth great tire”*
**Wheel Quality**9%
*“Best Road Tire you can Buy”*
**Size-Overall**8%
*“Fit tightly to the rim”*
**Durability**8%
*“Durable”*
**Weight Light**4%
*“These are light (187g) and appear very well constructed”*
**Safety Standards**3%
*“Bullet proof”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Grip**3%
*“Great rode grip”*
### **What buyers complain about **
**Size-Overall**19%
*“Inaccurate sizing”*
**Quality-Overall**16%
*“Poor Quality”*
**Advertised Vs Actual Product**13%
*“Brand Name Tires Masquerading as Generic”*
**Inflation/Deflation**6%
*“I would not want to change a flat on a ride especially inflating with a co2 cartridge due to tube pinching issues”*
**Ease Of Use**6%
*“Hardest tire to get on or off that Ive ever dealt with”*
**Wheel Quality**6%
*“Tire damaged after 1 ride”*
**Durability**6%
*“One Michelin ended up splitting at the sidewall within a year or two”*
**Value For Money**3%
*“$120 wasted”*
**Hard Feel**2%
*“Corner hard”*
**Grip**1%
*“that it slipped on easily”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**23%
**Value For Money**7%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Color**2%
**Thin**2%
**Product Condition**1%
**Cushion**1%
## **Common questions**
- **Is 700x23c tires road bike profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 700x23c tires road bike niche?**
- 7 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 700x23c tires road bike?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- **When does demand for 700x23c tires road bike peak?**
- Demand peaks in May–Jun–Jul–Sep; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the 700x23c tires road bike niche?**
- Listings span $25.66–$140.70; the average listing price is $56.03 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.
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