---
title: "60 Oz Tumbler with Handle — $325K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/60-oz-tumbler-with-handle"
last_updated: "2026-08-06T20:24:01.496Z"
locale: en
meta:
description: "Niche score 49/100 · $325K/yr market · 725K searches/yr · $23.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $325K/yr market · 725K searches/yr · $23.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "60 Oz Tumbler with Handle — $325K/yr Amazon US Niche (2026) - Flapen"
---
# **60 oz tumbler with handle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 53Conversion 24Competition 68Returns 58Price range 82Avg price 95Brand share 0Review moat 31Quality gap 40
**Avg price**
**Incredible****$23.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.77–$46.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+25.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$325K**
$325K/yr · 725K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,368.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 60 oz tumbler with handle is a $325K/yr Amazon United States market (725K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **60 oz tumbler with handle market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$348K–$464K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,243**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **34%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**0%**
- Bubba92% - BUBBA4% - Maoolmht3% - POWCAN1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — +25.2% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Aug, Sep · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/60-oz-tumbler-with-handle/trend)
## **Top 60 oz tumbler with handle search terms**
- **bubba water bottle**264K/yr+40.0%1.4% conv. - **bubba tumbler**122K/yr+31.7%2.0% conv. - **bubba**105K/yr+10.0%0.4% conv. - **bubba cup**115K/yr+1.4%1.9% conv. - **bubba cups**19K/yr+37.5%1.1% conv. - **tal water bottle 40 oz**13K/yr+43.5%0.3% conv. - **bubba tumbler with straw**8K/yr+28.3%2.3% conv. - **bubba water bottle 24 oz**10K/yr+51.4%1.7% conv. - **bubba water bottle with straw**8K/yr+22.0%1.2% conv. - **powcan 40 oz insulated water bottle**7K/yr+21.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/60-oz-tumbler-with-handle/search-terms)
## **Top 60 oz tumbler with handle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$39K16%$52K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bubba Envy S Stainless Steel Tumbler 24oz. Water Bottle Medium Azalea**Bubba**$15.46**4.8★27,706 rev](https://www.amazon.com/dp/B0CZVNDFB3) [2**Bubba Trailblazer Vacuum-Insulated Stainless Steel Water Bottle 40oz. Licorice**Bubba**$16.43**4.6★9,926 rev](https://www.amazon.com/dp/B079B962YQ) [3**bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren**Bubba**$32.28**4.4★171 rev](https://www.amazon.com/dp/B0G8M77B7R) [4**bubba Trailblazer Insulated Stainless Steel Water Bottle with Straw Lid 40oz Limelight Powder Coat**Bubba**$16.65**4.6★9,926 rev](https://www.amazon.com/dp/B0CZVK3NYK) [5**bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks**Bubba**$20.02**4.6★342 rev](https://www.amazon.com/dp/B0G8LSH52Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Ocean Energy**Bubba**$19.76**342 rev6mo ago](https://www.amazon.com/dp/B0G8LFT9JY) [**bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Office Siren**Bubba**$19.71**342 rev6mo ago](https://www.amazon.com/dp/B0G8LF879Z) [**bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren**Bubba**$32.28**171 rev6mo ago](https://www.amazon.com/dp/B0G8M77B7R) [**bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks**Bubba**$20.02**342 rev6mo ago](https://www.amazon.com/dp/B0G8LSH52Q) [**bubba 32 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks**Bubba**$26.78**342 rev6mo ago](https://www.amazon.com/dp/B0G8LGGXDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bubba Trailblazer 24oz Vacuum-Insulated Stainless Steel Water Bottle with Push-Button Leakproof Lid Keeps Drinks Cold up to 24hrs or Hot up to 12hrs Great for Travel Work School Berry Blue**Bubba**$27.29**4.6★**▲ 188%**](https://www.amazon.com/dp/B0855BDYLV) [**Bubba Vacuum Insulated Stainless Steel Tumbler with Straw Envy S 24oz. Ombre 2 Pack Pink Sorbet & Licorice**Bubba**$41.25**4.8★**▲ 188%**](https://www.amazon.com/dp/B08RSG75YZ) [**Insulated 24 oz. Rubberized Stainless Steel Tumbler by Bubba**Bubba**$23.18**4.1★**▲ 188%**](https://www.amazon.com/dp/B0DR1ZW32D) [**BUBBA 12 Hook Extractor with Non-Slip Grip T-Handle with Marine Grade Stainless Steel Hook Extractor for Fishing and Angling**BUBBA**$43.34**4.8★**▲ 171%**](https://www.amazon.com/dp/B07YNKWDKQ) [**BUBBA BRANDS Envy S Vacuum-Insulated Stainless Steel Tumbler with Lid and Straw Reusable Iced Coffee or Water Cup BPA-Free Travel Tumbler 24oz 2-Pack Black& Steel**Bubba**$46.72**4.8★**▲ 165%**](https://www.amazon.com/dp/B07GXDWVDG)
**~~View all trending →~~**
## **What buyers say about 60 oz tumbler with handle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Temperature Retention**15%
*“keeps water cool”*
**Size-Overall**11%
*“Really like the size”*
**Leak-Proof**10%
*“Leakproof”*
**Quality-Overall**9%
*“Great quality tumbler”*
**Durability**6%
*“Very durable”*
**Ease Of Use**5%
*“Easy to carry”*
**Design-Overall**5%
*“it looks sleek”*
**Value For Money**5%
*“Great value”*
**Ease Of Cleaning**5%
*“comes clean easily”*
**Strength**4%
*“the bottle itself feels sturdy”*
### **What buyers complain about **
**Leak-Proof**21%
*“They leak”*
**Size-Overall**10%
*“It could have been a little bigger”*
**Quality-Overall**7%
*“Bad quality”*
**Handle Quality**4%
*“I really dont like the handle”*
**Ease Of Use**3%
*“The lid is a little hard to open”*
**Weight Heavy**3%
*“bulky”*
**Temperature Retention**3%
*“it doesn't hold the heat as long as other bottles that I've tried”*
**Durability**2%
*“4 months of use not what I expected”*
**Color**2%
*“The black has chipped off almost completely”*
**Functionality-Overall**2%
*“It does not work at all”*
### **Top return reasons **
**Size-Overall**49%
**Leak-Proof**10%
**Advertised Vs Actual Product**7%
**Color**4%
**Value For Money**3%
**Ease Of Use**3%
**Functionality-Overall**3%
**Quality-Overall**2%
**Material Quality**2%
**Handle Quality**2%
## **Common questions**
- **Is 60 oz tumbler with handle profitable to sell on Amazon United States?**
- The niche generates $325K/yr across 38 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 60 oz tumbler with handle niche?**
- 4 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 60 oz tumbler with handle?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 2.7%.
- **When does demand for 60 oz tumbler with handle peak?**
- Demand peaks in Apr–May–Aug–Sep; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the 60 oz tumbler with handle niche?**
- Listings span $8.77–$46.72; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 3,368 reviews — the moat a new listing must climb.
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